Content and Context Blog postMicrocontent (written content) Infotainment (creative image, photography, infographics, visualization) Videos (animation, promotion, activisim, youtubing) Research papers (casestudy, whitepaper, presentation) Application (viral application) Podcasting (online radio Jockey)
Dynamics This is the core of what makes your social media strategy successful. Every startup needs spent time understanding the dynamics of different networks and what works and what doesn’t. Facebook, Twitter, Blog, Youtube, LinkedIn, Quora, Slideshare, Flickr etc
That is all you need to Know. People Connection Context/Content Dynamics
Sketching out the Strategy. You need to choose your context/content. You need to start building community around your content. Facebook Community Twitter Community Youtube Community SlideShare Community Your own Micro Forum More importantly, you Emailer Subscribers.
That looks like a long list. How long will it take to build a good community. Months or even years !!! Social Media is not like planning wedding, its more of long term plan of sustainable Marriage. - Gary Vaynerchuk
Building Community Strategy Listening to influencers in your network and engaging in conversation with them. Lead Generation Strategy to gain Emailer list from interested candidate.
Lead Generation Mechanism for Start-ups. Email Campaign is still the core of distributing promotional Materials. Hence you need to build a strong emailer List
Lead Generation Mechanism You need to research well on what is required by your target client and build a useful content related to it. You need to distribute these content based on email registration process. Good and Genuine Content will always attract targeted audience.
Overcoming Challenges Searching for some help from the network or other community forums to generate interest. Engaging with high quality comment on forums and discussion sites. Promotion through Ads: Google Ad words Facebook Ads
Beyond Social Media Search Engine Optimization Offline Engagement and Promotion
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