B2B 101• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT. • THEY ARE INFORMATION SEEKERS • THEY WANT TO KNOW THE WHAT’S AND WHY’S OF THE VALUE OFFERED
1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE
2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO PARTICIPATE IN THE EXERCISE.
2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.
“I think employee participation is one of the toughest challenges - specifically getting your subject matter experts to participate effectively internally and externally. They need to be guided, motivated and participation needs to be sustained over the long ” term. Early wins and recognition may go a long way but it is always going to be a challenge to reach those decision-makers without adequately equipping your employees to participate successfully. Yekemi Otaru @Mrstaskmistress
1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS