Social Media & Consumer Electronics Industry in India

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This presentation is all about Social Media and how Consumer Electronics Companies can leverage the power of Social Media to grow its business

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Social Media & Consumer Electronics Industry in India

  1. 1. CONSUMER ELECTRONICS INDUSTRY IN INDIA<br />HOW CONSUMER ELECTRONIC COMPANIES CAN LEVERAGE SOCIAL MEDIA TO GROW ITS BUSINESS<br />1<br />© InRev Systems 2011<br />
  2. 2. AGENDA<br />B<br /> 1<br />INDUSTRY OVERVIEW<br />1.<br />2<br />© InRev Systems 2011<br />B<br /> 2<br />WHY SOCIAL MEDIA<br />1.<br />B<br /> 3<br />SOCIAL MEDIA INDEX<br />1.<br />B<br /> 4<br />RESEARCH FINDINGS<br />1.<br />
  3. 3. INDUSTRY OVERVIEW (1/2)<br />Market Overview<br /><ul><li>The Indian consumer electronics market grew by 7.1% in 2009 to reach a value of $4,030.6 million. The compound annual growth rate of the market in the period 2005–09 was 8.6%
  4. 4. Audio Visual Equipment is the largest segment of the consumer electronics market in India, accounting for 98.9% of the market's total value. The games consoles segment accounts for the remaining 1.1% of the market</li></ul>Source: Data Monitor<br />3<br />© InRev Systems 2011<br />
  5. 5. INDUSTRY OVERVIEW (2/2)<br />4<br />© InRev Systems 2011<br />Exit barrier is high. Price wars also occur in some product category. However, increasing demand from consumer reduces rivalry. Overall, the attractiveness of the industry due to industry rivalry is MEDUM<br />Industry<br />Rivalry<br />Barrier to entry is high because of high fixed cost. Economy of scale prevails. Strong brands have an edge over new brands. But switching cost for customers is not high. Overall, the attractiveness of the industry due to threat of new entrants is MEDIUM<br />Threat of New Entrants<br />Overall, the attractiveness of the industry is MEDIUM<br />Many consumer electronics companies outsource certain components or technologies to third parties. Suppliers are also required to meet environmental and quality standards. Overall, the attractiveness of the industry due to supplier power is MEDIUM<br />Supplier Power<br />Buyers could be B2C or B2B. Some buyers may focus on lower priced, unbranded products. Buyer power is dampened by the possibility that players might forward integrate and sell their products direct to consumers. Overall, the attractiveness of the industry due to buyer power is MEDIUM<br />Buyer Power<br />Substitute may include personal computer and games consoles, etc. However, in major categories such as portable audio and large-screen TV, there are few alternatives for consumers. Overall, the attractiveness of the industry due to threat of substitute is MEDIUM <br />Threat of Substitute<br />
  6. 6. WHY SOCIAL MEDIA (1/3)<br />5<br />© InRev Systems 2011<br />NEED <br />On TV<br />On Social Media<br />- Very Targeted Audience<br />- Multiple features can be talked about <br />- Mass Target<br />- Only a single innovative feature can be shown in a 30 seconds ad<br />There are lots of feature to be focused and talk about<br />One research a lot before actually buying <br />Awareness<br />Consideration<br />Social Media can influence customers in all these 3 purchasing steps<br />Social Media is the right medium for Consumer Electronic Companies to get engage with customers because of the nature of the product – INNOVATIVE & HIGH INVOLVEMENT PRODUCT<br />Purchase<br />
  7. 7. WHY SOCIAL MEDIA (2/3)<br />CREATEfan pages to post contact information, recent updates, and most importantly allow “fans” and the Company a means of communication on the main page and through the implementation of discussions on the fan page<br />6<br />© InRev Systems 2011<br />POWER<br />DEVELOPcatchy and clever ways to express the most recent company information. Consumers can share recent experiences with the company, as well as recommend potential product ideas and innovations<br />UPLOAD and share videos and educate your customers with awareness, testimonial and videos showcasing what your Company truly is<br />CONNECT the staffs of your Company and RECRUIT the best talents in the industry in this most professional social networking site<br />
  8. 8. WHY SOCIAL MEDIA (3/3)<br />7<br />© InRev Systems 2011<br />BUSINESS BENEFIT<br />
  9. 9. SOCIAL MEDIA INDEX (1/4)<br />8<br />© InRev Systems 2011<br />Sony – one of the leading Consumer Electronic Company in India to adopt social media in engaging with its customers<br />Sony India engaging with Customers in Facebook<br />Sony India Facebook Page<br />Sony India has around 968 followers in Twitter. It uses Twitter for promotional activities as well as for engaging with customers<br />
  10. 10. SOCIAL MEDIA INDEX (2/4)<br />9<br />© InRev Systems 2011<br />Samsung India maintains different profile media for its different business categories<br />Samsung LED India YouTube Channel<br />Samsung Mobile India YouTube Channel<br />Samsung Electronics has over 17000 followers in its LinkedIn profile<br />Samsung Electronics <br />LinkedIn Page<br />
  11. 11. SOCIAL MEDIA INDEX (3/4)<br />SOCIAL MEDIA GRADES is calculated based on the interactivity level of the mixed retailers in Facebook, Twitter, LinkedIn, YouTube and Blogs. It shows how active the Consumer Electronic Companies are in the social media space<br />No of Channels represents the number of social networking sites a Consumer Electronic Company is present in<br />10<br />© InRev Systems 2011<br />* Indian Branch<br />
  12. 12. SOCIAL MEDIA INDEX (4/4)<br />Social Engagement Graph:Interaction Plot of Consumer Electronic Companies in the Social Media Space<br />11<br />© InRev Systems 2011<br />
  13. 13. RESEARCH FINDINGS (1/6)<br />BRAND AWARENESS: Number of conversations across web<br />Sony as the highest number of mentions in the social media followed by Samsung<br />12<br />© InRev Systems 2011<br />
  14. 14. RESEARCH FINDINGS (2/6)<br />BRAND HEALTH: SENTIMENTS across web for different Consumer Electronics Companies<br />It should concern Sony that it is the most hated brand even though it’s share of conversation is very high while Videocon is the most loved brand in the social media<br />13<br />© InRev Systems 2011<br />
  15. 15. RESEARCH FINDINGS (3/6)<br />COMPARE the demographics – age group of your brand talkers with competitors<br />Videocon is talked about mostly by people in the age group of 18-25 while Whirlpool is more frequently talked about by people in the older age group of 36-45<br />14<br />© InRev Systems 2011<br />
  16. 16. RESEARCH FINDINGS (4/6)<br />COMPARE the demographics – location of your brand talkers with competitors<br />Sony is famous all throughout India while Whirlpool is the least talked brand. Samsung and Videocon has decent conversations about it in the northern, southern, western part of India and Kolkata region<br />15<br />© InRev Systems 2011<br />
  17. 17. RESEARCH FINDINGS (5/6)<br />COMPARE the source of messages <br />16<br />© InRev Systems 2011<br />All Consumer Electronics companies are strong in Twitter. Sony and Samsung has a lot of potential to increase its buzz in Facebook and Blogs<br />
  18. 18. RESEARCH FINDINGS (6/6)<br />INDUSTRY INTELLIGENCE<br />Tracking the keyword “Picture Quality” in Simplify360<br />There are 17967 mention of the keyword “Picture Quality” in the social media within a period of 2 weeks alone<br />Picture Quality is popularly being mentioned and talked about in Mumbai, Delhi, and Kerala<br />3.3% of the talks about Picture Quality is related to negative sentiment about the topic<br />17<br />© InRev Systems 2011<br />Get INSIGHTS about what is being talked about the Industry and ACT on it<br />Jose Antonio’s Facebook status indicates the possibility of many customers unhappy about Blue Ray picture quality<br />
  19. 19. RESEARCH FINDINGS (6/6)<br />INDUSTRY INTELLIGENCE<br />Tracking the keyword “REFRIGERATOR” in Simplify360<br />There are 17967 mention of the keyword “Picture Quality” in the social media within a period of 2 weeks alone<br />There has been lot of negative talk about “REFRIGERATOR” lately<br />18.8% of the talks about REFRIGERATOR is related to negative sentiment about the topic. This is a HUGE percentage<br />REFRIGERATOR is popularly being mentioned and talked about in primarily in Delhi and also in Ahmedabad and Kolkata too<br />18<br />© InRev Systems 2011<br />Get meaningful INSIGHTS from the conversations. People are not happy about the loud sound created by refrigerator <br />
  20. 20. Start Using Simplify360 Today<br />For Details, Visit - <br />http://simplify360.com/<br />http://simplify360.com/blog/<br />Or Send a Mail to -<br />david@in-rev.com<br />VP - Sales, <br />InRev Systems<br />http://www.facebook.com/simplify360<br />@simplify360<br />19<br />© InRev Systems 2011<br />

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