Social Media & Automobile Industry

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This presentation shows how automobile companies can leverage the power of social media to the growth of its business

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Social Media & Automobile Industry

  1. 1. AUTOMOBILE INDUSTRY IN INDIA<br />HOW AUTOMOBILE COMPANIES CAN LEVERAGE SOCIAL MEDIA TO GROW ITS BUSINESS<br />1<br />© InRev Systems 2011<br />
  2. 2. AGENDA<br />2<br />© InRev Systems 2011<br />B<br />1<br />WHY SOCIAL MEDIA<br />1.<br />B<br />2<br />SOCIAL MEDIA INDEX<br />1.<br />B<br />3<br />RESEARCH FINDINGS<br />1.<br />
  3. 3. WHY SOCIAL MEDIA (1/4)<br />3<br />© InRev Systems 2011<br />NEED <br /><ul><li>Buying automobile falls</li></ul>under complex buying <br />behaviour as it is a long time investment and every consumer goes through a series of processes before actually making a decision<br /><ul><li>Social media is the easiest and cheapest way to influence consumers decision</li></ul>Consumer Buying Behavior for Automobile<br />
  4. 4. WHY SOCIAL MEDIA (2/4)<br />4<br />© InRev Systems 2011<br />Negative word-of-mouth spreads fast especially in the social media and it is essential to engage proactively with such customers<br />It is essential to engage with customers to attract new customers as well as to understand the needs of customers <br />
  5. 5. WHY SOCIAL MEDIA (4/4)<br />CREATEfan pages to post contact information, recent updates, and most importantly allow “fans” and the Company a means of communication on the main page and through the implementation of discussions on the fan page<br />5<br />© InRev Systems 2011<br />POWER<br />DEVELOPcatchy and clever ways to express the most recent company information. Automobile companies can update customers with their latest offerings. Customers can share recent experiences with the company, as well as recommend potential product ideas and innovations<br />UPLOAD and share videos and educate your customers with awareness, testimonial and videos showcasing what your Company truly is. Instill a feeling of trust in your customers<br />CONNECT the staffs of your Company and RECRUIT the best talents in the industry in this most professional social networking site<br />
  6. 6. WHY SOCIAL MEDIA (4/4)<br />6<br />© InRev Systems 2011<br />BUSINESS BENEFIT<br />
  7. 7. SOCIAL MEDIA INDEX (1/4)<br />7<br />© InRev Systems 2011<br />Maruti Suzuki – one of the leading Automobile Company in India to adopt social media in engaging with its customers<br />Maruti Suzuki has various social media profile in Facebook, LinkedIn and Twitter for different models of car<br />
  8. 8. SOCIAL MEDIA INDEX (2/4)<br />8<br />© InRev Systems 2011<br />Volkswagen is also active in the Social Media space<br />Volkswagen India leverage the different social networking sites such as Facebook, Twitter and YouTube along with Blogs for connecting and engaging with its customers<br />
  9. 9. SOCIAL MEDIA INDEX (3/4)<br />SOCIAL MEDIA GRADES is calculated based on the interactivity level of the Automobile Companies in Facebook, Twitter, LinkedIn, YouTube and Blogs. It shows how active the Automobile Companies are in the Social Media space<br />No of Channels represents the number of social networking sites an Automobile Company is present in<br />9<br />© InRev Systems 2011<br />* 4 wheelers & Indian branch only<br />
  10. 10. SOCIAL MEDIA INDEX (4/4)<br />Social Engagement Graph:Interaction Plot of Automobile Companies in the Social Media Space<br />10<br />© InRev Systems 2011<br />
  11. 11. RESEARCH FINDINGS (1/6)<br />BRAND AWARENESS: Number of conversations across web<br />Ford has higher Mentions and Conversations in the Social Media – 215852 in 1 month alone; while Marutiand Honda has 8453 and178673 conversations respectively<br />11<br />© InRev Systems 2011<br />
  12. 12. RESEARCH FINDINGS (2/6)<br />BRAND HEALTH: SENTIMENTS across web for different Automobile Companies<br />Maruti Suzuki is the more hated brand among the brands considered with 25.88% of the conversations negative sentiment.Honda Siel Cars is the most loved brand with 77.56% positive sentiment conversations and 10.5% negative conversation<br />12<br />© InRev Systems 2011<br />
  13. 13. RESEARCH FINDINGS (3/6)<br />COMPARE the demographics – age group of your brand talkers with competitors<br />The Brand Patronage for both Maruti Suzuki is quite different from the others– mostly people in the age group of 26-35 talk about Maruti Suzuki while the other brands are talked mostly by people in the age group of 18-25<br />13<br />© InRev Systems 2011<br />
  14. 14. RESEARCH FINDINGS (4/6)<br />COMPARE the demographics – location of your brand talkers with competitors<br />All the automobile brands has similar buzz presence all around the country<br />14<br />© InRev Systems 2011<br />
  15. 15. RESEARCH FINDINGS (5/6)<br />COMPARE the source of messages <br />15<br />© InRev Systems 2011<br />Ford, Honda Siel and Audi have a very strong presence in Twitter. Maruti Suzuki has a strong presence in Blogs<br />
  16. 16. RESEARCH FINDINGS (6/6)<br />INDUSTRY INTELLIGENCE<br />16<br />© InRev Systems 2011<br />There are 1020mention of the keyword “CAR SERVICING” in the Social Media within a period of 2 weeks alone<br />Tracking the keyword “CAR SERVICING” in Simplify360<br />44.67%of the conversations about CAR SERVICING is related to negative sentiment about the topic<br />Majority of the people talking about the topic are in the age groups of 18-25 and 26-35<br />
  17. 17. Start Using Simplify360 Today<br />For Details, Visit - <br />http://simplify360.com/<br />http://simplify360.com/blog/<br />Or Send a Mail to -<br />david@in-rev.com<br />VP - Sales, <br />InRev Systems<br />http://www.facebook.com/simplify360<br />@simplify360<br />17<br />© InRev Systems 2011<br />

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