Social Media & Automobile Industry

AUTOMOBILE INDUSTRY IN INDIA
HOW AUTOMOBILE COMPANIES CAN LEVERAGE SOCIAL MEDIA TO GROW ITS BUSINESS
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© InRev Systems 2011

AGENDA
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B
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WHY SOCIAL MEDIA
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SOCIAL MEDIA INDEX
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RESEARCH FINDINGS
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WHY SOCIAL MEDIA (1/4)
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NEED
Buying automobile falls
under complex buying
behaviour as it is a long time investment and every consumer goes through a series of processes before actually making a decision
Social media is the easiest and cheapest way to influence consumers decision
Consumer Buying Behavior for Automobile

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Negative word-of-mouth spreads fast especially in the social media and it is essential to engage proactively with such customers
It is essential to engage with customers to attract new customers as well as to understand the needs of customers

CREATEfan pages to post contact information, recent updates, and most importantly allow “fans” and the Company a means of communication on the main page and through the implementation of discussions on the fan page
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POWER
DEVELOPcatchy and clever ways to express the most recent company information. Automobile companies can update customers with their latest offerings. Customers can share recent experiences with the company, as well as recommend potential product ideas and innovations
UPLOAD and share videos and educate your customers with awareness, testimonial and videos showcasing what your Company truly is. Instill a feeling of trust in your customers
CONNECT the staffs of your Company and RECRUIT the best talents in the industry in this most professional social networking site

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BUSINESS BENEFIT

SOCIAL MEDIA INDEX (1/4)
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Maruti Suzuki – one of the leading Automobile Company in India to adopt social media in engaging with its customers
Maruti Suzuki has various social media profile in Facebook, LinkedIn and Twitter for different models of car

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Volkswagen is also active in the Social Media space
Volkswagen India leverage the different social networking sites such as Facebook, Twitter and YouTube along with Blogs for connecting and engaging with its customers

SOCIAL MEDIA GRADES is calculated based on the interactivity level of the Automobile Companies in Facebook, Twitter, LinkedIn, YouTube and Blogs. It shows how active the Automobile Companies are in the Social Media space
No of Channels represents the number of social networking sites an Automobile Company is present in
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* 4 wheelers & Indian branch only

Social Engagement Graph:Interaction Plot of Automobile Companies in the Social Media Space
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RESEARCH FINDINGS (1/6)
BRAND AWARENESS: Number of conversations across web
Ford has higher Mentions and Conversations in the Social Media – 215852 in 1 month alone; while Marutiand Honda has 8453 and178673 conversations respectively
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BRAND HEALTH: SENTIMENTS across web for different Automobile Companies
Maruti Suzuki is the more hated brand among the brands considered with 25.88% of the conversations negative sentiment.Honda Siel Cars is the most loved brand with 77.56% positive sentiment conversations and 10.5% negative conversation
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COMPARE the demographics – age group of your brand talkers with competitors
The Brand Patronage for both Maruti Suzuki is quite different from the others– mostly people in the age group of 26-35 talk about Maruti Suzuki while the other brands are talked mostly by people in the age group of 18-25
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COMPARE the demographics – location of your brand talkers with competitors
All the automobile brands has similar buzz presence all around the country
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COMPARE the source of messages
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Ford, Honda Siel and Audi have a very strong presence in Twitter. Maruti Suzuki has a strong presence in Blogs

INDUSTRY INTELLIGENCE
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There are 1020mention of the keyword “CAR SERVICING” in the Social Media within a period of 2 weeks alone
Tracking the keyword “CAR SERVICING” in Simplify360
44.67%of the conversations about CAR SERVICING is related to negative sentiment about the topic
Majority of the people talking about the topic are in the age groups of 18-25 and 26-35

Start Using Simplify360 Today
For Details, Visit -
http://simplify360.com/
http://simplify360.com/blog/
Or Send a Mail to -
david@in-rev.com
VP - Sales,
InRev Systems
http://www.facebook.com/simplify360
@simplify360
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Social Media & Automobile Industry

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Social Media & Automobile Industry Presentation Transcript