Social Media in Banking Industry
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Social Media in Banking Industry

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This presentation shows how banks can use social media to grow their business

This presentation shows how banks can use social media to grow their business

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Social Media in Banking Industry Social Media in Banking Industry Presentation Transcript

  • BANKING INDUSTRY IN INDIA
    HOW BANKS CAN LEVERAGE SOCIAL MEDIA TO GROW ITS BUSINESS
    © InRev Systems 2011
  • There is a shift in the Indian banking market from public to private and foreign banks
    INDUSTRY OVERVIEW
    Source: IBEF
    Structure of Indian Banking System
    Public Sector Banks
    Private Sector Banks
    Foreign Banks
    Regional Rural Banks
    Urban Cooperative Banks
    Rural Cooperative Credit Institutions
    © InRev Systems 2011
    Source: RBI
  • Offices of Commercial Banks in India
    INDUSTRY OVERVIEW
    Source: RBI
    © InRev Systems 2011
  • © InRev Systems 2011
    Fixed cost and exit cost is high which makes the industry attractive while large no of players makes it less attractive. Overall, the attractiveness of the industry due to industry rivalry is medium
    Industry
    Rivalry
    Very capital intensive and involvement of economy of scale makes the industry attractive. The industry is highly regulated. Overall attractiveness due to threat of new entrants is high
    Threat of New Entrants
    INDUSTRY ATTRACTIVENESS
    Overall, the attractiveness of the industry is HIGH
    There are not many no of suppliers.
    Moreover, backward integration of the supplier is quite possible. Overall, the attractiveness of the industry due to supplier power is medium
    Supplier Power
    There are large no of buyers and forward integration of the buyers is not likely. Brand of the bank plays an important role in customers choosing their banks. Overall, the attractiveness of the industry due to buyer power is medium to high
    Buyer Power
    There are a no of substitutes available such as moneylenders, micro-finance institutions, etc. However the reliability of banks makes it very attractive over its counterparts. Overall, the attractiveness of the industry due to threat of substitute is high
    Threat of Substitute
  • © InRev Systems 2011
    LinkedIn has over 100 MILLION users and adds about 1 MILLION new users to its service every week. The median age of LinkedIn users is 41, and the average user has 60 connections. 20 percent of its members are in the service industry
    Twitter has more than 145 MILLION users and adds about 6 MILLION new users a month. On average 140 million tweets are sent a day. More than 460,000 new account have been added every day . The median age of a Twitter user is 35 years old and the average user has 70 followers
    SOCIAL MEDIA USAGE STATS
    Facebook currently has over500 MILLION active users around the globe and 50% of these active users log on to Facebook in any given day. Facebook's median age is 31 and its average user has 130 friends and is connected to 80 community pages, groups or events while average user creates 90 pieces of content each month
    YouTube has 2 BILLIONviews per day, and 24 hours of video is uploaded every minute. YouTube achieved for the first time the milestone of 100 videos watched per user last year
  • WHY SOCIAL MEDIA?
    © InRev Systems 2011
    Negative word-of-mouth spreads fast especially in the social media and it is essential to engage proactively with such customers
    It is essential to engage with customers to attract new customers as well as to understand the needs of customers
  • © InRev Systems 2011
    Has your bank got new product or service which you want to be make aware among your customer base? Social media is the best and easiest place to drive awareness of your product/service
    Banks can use social media to identify and attract high quality job candidates. The number of prospects are high and is one of the easiest way of employment recruitment
    WHY SOCIAL MEDIA?
    It is essential for your bank to provide the best service and solution to your customers. By leveraging social media, banks can develop and increase their relationship with customers
    Social media is the right place to collect information about the company. Social media is filled with suggestions for improvements and ideas and these can be used to foster innovation
  • SOCIAL ENGAGEMENT GRAPH
    © InRev Systems 2011
    Interaction Plot of the Private Sector Banks in the Social Media Space
  • SOCIAL ENGAGEMENT GRADES
    © InRev Systems 2011
    The Social Media Gradesshows how active the banks are in the social media space
    Calculated on a scale of 5, the interactivity level of the banks in Facebook, Twitter, LinkedIn, YouTube and Blogs are taken into consideration
    No of channels represents the bank’s presence in any social networking sites
    Social Media Grades for the Private Sector Banks in India
  • © InRev Systems 2011
    HDFC Bank is one of the most prominent private sector bank in India using social media as a way of connecting and engaging with customers
    Blog
    Facebook Page
    HDFC BANK
    Engagement in Facebook
    YouTube Channel
  • HDFC BANK
    © InRev Systems 2011
    HDFC leverage the power of twitter for both customer engagement and notification
    HDFC Bank has more than 12307 followers in LinkedIn
  • SOCIAL ENGAGEMENT GRAPH
    © InRev Systems 2011
    Interaction Plot of the Public Sector Banks in the Social Media Space
  • SOCIAL ENGAGEMENT GRADES
    © InRev Systems 2011
    The Social Media Gradesshows how active the banks are in the social media space
    Calculated on a scale of 5, the interactivity level of the banks in Facebook, Twitter, LinkedIn, YouTube and Blogs are taken into consideration
    No of channels represents the bank’s presence in any social networking sites
    Public Sector Banks are lagging behind their counterparts
    Social Media Grades for the Public Sector Banks in India
  • © InRev Systems 2011
    SBI is one of the most active public sector bank in India using social media as a way of connecting and engaging with customers
    Engagement & Notification
    In Twitter
    Facebook Page
    STATE BANK OF INDIA
    Facebook Corporate Page
    YouTube Channel
    State Bank of India has more than 6500 followers in LinkedIn
  • © InRev Systems 2011
    Simplify360 is a web based social media engagement and analytics platform that offers a ONE STOP SOLUTION to the social media needs of a business and lets you engage with your customers and interpret your social presence
    Simplify360provides an easy to use platform for tracking andlistening to what people are talking about your brand in social communities.
    SIMPLIFY360
    With Simplify360 you can not only LISTENto what your customers are talking about your brand but alsoENGAGE with them!
    Simplify360 lets you ANALYSEthe social media presence of your brand by giving you actionable insights
  • © InRev Systems 2011
    ICICI Mentions in Twitter
    TRACKreal time conversations about your brand. Once you understand how your product is perceived, you can take informed decisions to market it better
    COMPARE the performance of your brand against your competitor
    SIMPLIFY360
    ICICI versus HDFC mentions in Twitter
  • © InRev Systems 2011
    Demographic of people who talk about SBI
    TRACK the demographic profile of the people talking about your brand and COMPARE it with your competitors
    SIMPLIFY360
    It can be observed that people all throughout the different age groups talk about ICICI whereas people only in their 20’s and early 30’s talk about SBI. SBI may want to know the reason behind the less patronage in the age group of 35 and above
    Demographic of people who talk about ICICI
  • © InRev Systems 2011
    Tracking the keyword “bank”
    TRACK specific keywords to identify how your brand is mentioned in the industry
    DETERMINE the industry trend
    SIMPLIFY360
    IDENTIFY what are the things that people talk negative about in your industry and ACT accordingly
    Tracking negative sentiments about keyword “bank”
  • © InRev Systems 2011
    Negative Feedback about American Express
    Brand Monitoring & Sentiment Analysis
    Social Analytics Dashboard
    Schedule Messages and RSS Feed
    Personalized URL Tracking
    Download Data and Reports
    Creating Polls and Sharing
    Email Campaigns
    Team Collaboration and Work Assignment
    Email and Notification
    Re-tweet, follow, send message and
    Engage with your customers
    ENGAGETODAY with your customers using SIMPLIFY360
    CREATE email campaign, polls and Not only do you get to define the goal for your campaign but see the progress in terms of visibility and reach of the campaign created
    SIMPLIFY360
  • © InRev Systems 2011
    Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more
    Featured as ‘Startup of the Month’ in Silicon India 2010
    OUR ACHIEVEMENTS
    Selected as one of the top innovative product companies at Microsoft TechSpark 2010.
    Featured in a Young Turks CNBC TV 18 as top selected innovative companies.
  • © InRev Systems (2011)
    Start Using Simplify360 Today
    For Details, Visit -
    http://simplify360.com/
    http://simplify360.com/blog/
    Or Send a Mail to -
    david@in-rev.com
    VP - Sales,
    InRev Systems
    http://www.facebook.com/simplify360
    @simplify360