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Simplifying Google Plus

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The Presentation talks about the business use of Google Plus. It takes through features and uniqueness of the network, and then takes the viewer through the advanced business usage.

The Presentation talks about the business use of Google Plus. It takes through features and uniqueness of the network, and then takes the viewer through the advanced business usage.

Published in: Technology, News & Politics

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  • 1. Simplifying Google Plus Powered by www.simplify360.com
  • 2. Find Out• How to use Google+ to market your business and help build relationships online• How to optimize Google+ for search engines• A few handy tips & tricks Powered by www.simplify360.com
  • 3. A Few Points To Be Noted• Google has banned unauthorized profiles for now• They recommend using a “real person willing to represent your organization on G+ as themselves”• Select a spokesperson to be the face of the organization on G+ Powered by www.simplify360.com
  • 4. The Engagement Console• Google has made it clear that these pages will operate similar to Facebook Pages but with the benefits of Google’s SEO• They will be indexed, followable and individual posts can be +1’d• All of these will be fed back into search results and rankings Powered by www.simplify360.com
  • 5. Search Optimized Sections On Your Profile Powered by www.simplify360.com
  • 6. Optimize Your Profile• Title = Google Plus profile name• Description = Introduction field on the profile page• Links = Links field on the profile page Powered by www.simplify360.com
  • 7. Circles & Streams• Circles help you organize people in groups so you can share content relevant to that particular circle only.• Streams show the content shared by people in different Circles.• When adding people you can specify an existing circle to put them in or create a new circle.• You can also just select people and drag and drop them in circles at any time Powered by www.simplify360.com
  • 8. Adding People• Google’s Suggestions : On the right hand side, Google gives suggestions of people you can easily add.• Through Yahoo Mail & Hotmail mailing lists Powered by www.simplify360.com
  • 9. Circles As Bookmarks• Circles aren’t just for sorting contacts, you can use them as a bookmarking device - For ex: Create a ‘social media’ circle. When someone from your normal circle posts a related message or link to an article you want to save for later, click ‘share’ and share it to the ‘social media’ circle.• By default it will share to the ‘Public’ and all your circles, just click on the ‘x’ icon. Then click ‘+Add more people’ and select a specific circle.• Now you can view these status updates and articles easily any time, just by clicking on the ‘Social Media’ stream. Powered by www.simplify360.com
  • 10. Hangouts• Hangouts lets up to 10 users video and voice chat with each other• Click ‘Start a Hangout’, then a window will pop up. Just click ‘Install Plugin’• Now just ‘add circles or people’ you want to hangout with• You can even select YouTube videos for everyone in your hangout to watch Powered by www.simplify360.com
  • 11. HangoutsHangouts have a great potential for businesses. They help— Conduct workshops and seminars— Communicate exclusive promotions to priority customers— Reveal upcoming products or services to industry bloggers & experts— Engage in product demonstrations and training with new and potential customers— And so on.. (c)2010 InRev Systems Powered by www.simplify360.com
  • 12. Sparks• Receive content from around the internet on any topic so you can easily share this with the circles you choose• Just click on ‘Sparks’ then enter the topic you’re interested in• Then just click “share” on content you find interesting.• This allows for targeted marketing opportunities for businesses• You can suggest information you think is valuable to a certain circle rather than posting it to everyone- For ex: You can have circles for ‘SEO customers’, ‘Email marketing customers’ and so on. Then if you find something related to email marketing, you can post it only to your email marketing customers Powered by www.simplify360.com
  • 13. Photos• When you click on a photo, you will see this page A useful feature is the ability to see the photo while commenting or reviewing comments. Powered by www.simplify360.com
  • 14. Photos – Add Special Effects• Click on ‘Actions’, then Edit’ and this screen will appear to the left• Instantly upload photos from your phone• Add photos from company events and seminars as they happen to help customers feel more connected to your business. Powered by www.simplify360.com
  • 15. Security Settings• You can specify which sections of your profile you want to be visible in any way you like, public to the web, specific circles, extended circles, or only you. Most of the time you should select ‘Anyone on the web’ so potential clients can find your profile.• You can also specify whether to include photos on your profile, photo tag approval settings and whether to display geo settings for newly uploaded photos and albums. Powered by www.simplify360.com
  • 16. Google Chat Security Settings• When you go to the stream section on the left hand side, there is a Google chat area• Click the small arrow next to “Chat”• Then select Circles & you will be able to select the circles who can see you when you’re online and chat with you Powered by www.simplify360.com
  • 17. Notifications• Google+ creates notifications when events occur that involve you, such as when youre tagged in a photo or are added to a circle• These notifications are much more advanced than Facebook• You can scroll through notifications newer or older than the one you are viewing• It let’s you comment on status updates right within the notifications dropdown. This is great if you don’t have much time to spend on Google + everyday• You can ‘mute’ a post. This means you won’t get notifications for previous posts you commented on. Powered by www.simplify360.com
  • 18. Notifications• Each circle contains streams of many updates so the user may not see your post• To make sure your circles see your post , you can also notify them of your post• Just click on the circle and select to ‘Notify about this post’ box• Notify circles of relevant sales and promotions, blog posts and anything else that will help with sales and relationship building Powered by www.simplify360.com
  • 19. A Few Advanced Tips Powered by www.simplify360.com
  • 20. Format Posts Powered by www.simplify360.com
  • 21. Use Google+ Shortcuts You can posts Gives a dropdown with links quick status to take you directly to your updates here profile page, circles page, account settings and privacy Powered by www.simplify360.com
  • 22. Some Useful Chrome Extensions Powered by www.simplify360.com Powered by: http://www.SocialMotus.com
  • 23. Add Facebook Stream To Your Google+ 1. Go to http://crossrider.com/install/519-google-facebook 2. Then click here and follow the prompts Note: This extension works for Chrome, Explorer & Firefox Powered by www.simplify360.com
  • 24. After you install it, your Google + homepage will load. Now click on the Facebook button Powered by www.simplify360.com
  • 25. 1. Click on the “Connect with Facebook” button2. Enter your login details3. Click “Allow” so the extension can access your Facebook Powered by www.simplify360.com
  • 26. And now you can see & post to your Facebook in Google! Powered by www.simplify360.com
  • 27. Get Helper for Google+By going to:https://chrome.google.com/webstore/detail/hehfpbphnjppmganambkgdnkfliaipgd Powered by www.simplify360.com
  • 28. What does it do? Powered by www.simplify360.com
  • 29. Now if you want to Manage, Publish, Monitor, Engage andMeasure all your social media channels from one platform.. Powered by www.simplify360.com