Manchester United in Social Media

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This research shows that Manchester United has a huge brand prominence in social media and despite the embarrassing 1-6 defeat to Manchester City on 23rd October 2011, Manchester United still manage …

This research shows that Manchester United has a huge brand prominence in social media and despite the embarrassing 1-6 defeat to Manchester City on 23rd October 2011, Manchester United still manage to get good reputation

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  • 1. SOCIAL MEDIA MONITORING REPORT 23th – 25th OCTOBER 2011 © InRev Systems 2011 1
  • 2. This research was carried out using Simplify360 • Simplify360 is a web based social media engagement and analytics platform that offers a one stop solution to the social media needs of a business and lets you engage with your customers and interpret your social presence • Simplify360 provides an easy to use platform for tracking and listening to what people are talking about your • Simplify360 lets you brand in social communities analyse the social media presence of your brand by • With Simplify360 you can not only giving you actionable listen to what your customers are insights talking about your brand but also engage with them! © InRev Systems 2011 2
  • 3. There were 30740 mentions about Manchester United in the social media within 3 days alone © InRev Systems 2011 3
  • 4. Despite the recent humiliating lose to Manchester City,Manchester United manage to get 66% positive sentimentsand just 9% negative sentiment conversations 9% 66 % © InRev Systems 2011 4
  • 5. 24% of the tweeters are FEMALE while people in the age groupof 26-35 contribute most tweets i.e. 44% of the total tweets © InRev Systems 2011 5
  • 6. Twitter accounts for 96% of the total conversations about ManU © InRev Systems 2011 6
  • 7. India contribute to 22.5% of the total tweets worldwide Top 3 Cities• Mumbai – 21%• Delhi – 9%• Bangalore – 5% © InRev Systems 2011 7
  • 8. There were 1421 mentions aboutthe recent 1-6 loss to Manchester City © InRev Systems 2011 8
  • 9. There were 116 unique blogs that covered Man U Top Blogs> mirrorfootball.co.uk – 36 contents > goal.com – 21 contents> zimguardian.com – 13 contents > er88.info – 10 contents © InRev Systems 2011 9
  • 10. TRUE FAN SAYS - © InRev Systems 2011 10
  • 11. Start Using Simplify360 TodayFor Details, Visit - Or Send a Mail to -http://simplify360.com/ david@in-rev.comhttp://simplify360.com/blog/ VP - Sales, http://www.facebook.com/simplify360 InRev Systems @simplify360 © InRev Systems 2011 11