London olympics 2012 going social
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London olympics 2012 going social

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Whatever happens at the London Olympics 2012, these games will be social media central for a few weeks. How successful this collusion (Olympics + Social Media) will be is a million dollar question......

Whatever happens at the London Olympics 2012, these games will be social media central for a few weeks. How successful this collusion (Olympics + Social Media) will be is a million dollar question but considering the interest for London 2012 on Social Media; it seems IOC has played a master card.

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  • I am looking for ward to watch Athletes breaking world records especially 100m,200,relays and long distance.I always feel like am the one who is breaking the records,Just remember to on flash games as travel to London on this latest advanced website 'WWW.KLASSICLINER.COM'
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  • 1. LONDON OLYMPIC 2012 SOCIAL GAMESCARNIVAL ON SOCIAL MEDIA
  • 2. Beijing 2008 was Memorable
  • 3. Countdown has begun
  • 4. IT’S ALL ABOUT…
  • 5. But this time something newand extraordinary is happening What’s that??? www.simplify360.com
  • 6. Facebook the biggestchannel to get connected with viewers
  • 7. To create opinion leaders and educate viewers
  • 8. Exploring all social media channels
  • 9. Facebook engagement success 100 days still to go
  • 10. Twitter engagement success 100 days still to go
  • 11. Creating a platform forviewers to get connectedwith their favorite athlete
  • 12. Success of the new platform100 days still to go
  • 13. Ensuring interest offollowers and attracting new member
  • 14. Engagement Model
  • 15. Model to get user engage and visit on daily basis.
  • 16. LEARN
  • 17. CONNECT LEARNEDUCATE
  • 18. CONNECT LEARNEDUCATE ENGAGE
  • 19. CONNECT LEARNEDUCATE ENGAGE REWARD
  • 20. CONNECT LEARNEDUCATE ENGAGE REWARD PROMOTE
  • 21. WELCOME TO LONDON 2012 ON SOCIAL MEDIAAlready reached billions of people & 100 days still to go www.simplify360.com
  • 22. The game has changed & so is the media
  • 23. 1 in five couples meet online
  • 24. 1 in five couples meet online User spend More than 55 minutes a day on Facebook Adults spend 15 hrs a week on internet
  • 25. 1 in five couples meet online User spend More than 55 minutes a day on Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on Facebook3 twitters account get activated every second
  • 26. 1 in five couples meet online User spend More than 55 minutes a day on Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on Facebook3 twitters account get activated every second 83% companies uses Facebook A new members join Linkedin every second
  • 27. 1 in five couples meet online User spend More than 55 minutes a day on Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on Facebook3 twitters account get activated every second 83% companies uses Facebook A new members join Linkedin every secondSocial gamers will buy $6 billion of virtual goods by 2013 Avg 50 Millions tweet per day 93% of marketers use Social Media but how well that’s a big question
  • 28. Best promotion channel Buzz Creation Athletes getting connected to viewers in real time Sponsors making billions of $ out of it London Olympic2012 going viral on Social Media
  • 29. Million dollar questionHow they are doing it????? www.simplify360.com
  • 30. OFFICIAL WEBSITE
  • 31. MILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FAN
  • 32. FACEBOOK PAGEMILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FAN
  • 33. FACEBOOK PAGE TWITTER ACCOUNTMILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FAN
  • 34. FACEBOOK PAGE TWITTER ACCOUNTMILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FANYOUTUBE CHANNEL
  • 35. FACEBOOK PAGE TWITTER ACCOUNTMILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FAN THE ATHELETE HUBYOUTUBE CHANNEL
  • 36. Billion dollar questionHow they are getting benefits out of it? www.simplify360.com
  • 37. Everything via Internet & Social Media
  • 38. What’s make itdifferent and successful?? www.simplify360.com
  • 39. Humongous fan followings
  • 40. Humongous fan followingsViewers can keep track of everything
  • 41. Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers
  • 42. Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers Motivation to athletes
  • 43. Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers Motivation to athletes Reach of the games enhanced
  • 44. Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers Motivation to athletes Reach of the games enhanced Even before starting of game, its a hit
  • 45. Some of the Sponsors of Beijing 2008Source 1993-1996 1997-2000 2001-2004 2005-2008Broadcast Rights 1.251 1.845 2.232 2.570Global 0.279 0.579 0.663 0.866SponsorshipDomestic 0.534 0.655 0.796 1.555SponsorshipTicketing 0.451 0.625 0.411 0.274Licensing 0.115 0.066 0.087 0.185TOTAL 2.630 3.770 4.189 5.450 Olympic Revenue, 1993-2008 (in $ billions) In 2008 Revenue Increased by 107% compared to 1993 What could be probable no of sponsors and revenue increase in 2012?Source: Beijing Olympics: Games of epic proportion (Journal of Business Cases and Applications)
  • 46. So get readyThe biggest sports carnival has arrived on your Social Media Account www.simplify360.com
  • 47. In the book of OlympicsSocial Media uses may get THE GOLDEN PAGE
  • 48. THANK YOU http://simplify360.com/ Facebook: https://www.facebook.com/simplify360 Tweet Us: @simplify360Note: Images used in the slide is taken from website screen shots and photos available on the internet and doesn’t belong to SImplify360.