LONDON            OLYMPIC           2012         SOCIAL             GAMESCARNIVAL ON SOCIAL MEDIA
Beijing 2008 was Memorable
Countdown has begun
IT’S ALL ABOUT…
But this time something newand extraordinary is happening       What’s that???                      www.simplify360.com
Facebook the biggestchannel to get connected      with viewers
To create opinion leaders  and educate viewers
Exploring all social media        channels
Facebook engagement       success  100 days still to go
Twitter engagement      success 100 days still to go
Creating a platform forviewers to get connectedwith their favorite athlete
Success of the new     platform100 days still to go
Ensuring interest offollowers and attracting     new member
Engagement Model
Model to get user engage and visit on daily basis.
LEARN
CONNECT           LEARNEDUCATE
CONNECT           LEARNEDUCATE             ENGAGE
CONNECT           LEARNEDUCATE             ENGAGE           REWARD
CONNECT           LEARNEDUCATE             ENGAGE           REWARD          PROMOTE
WELCOME TO LONDON 2012 ON          SOCIAL MEDIAAlready reached billions of people               &       100 days still to ...
The game has changed & so is the media
1 in five couples meet online
1 in five couples meet online       User spend More than 55 minutes a day on Facebook             Adults spend 15 hrs a we...
1 in five couples meet online       User spend More than 55 minutes a day on Facebook             Adults spend 15 hrs a we...
1 in five couples meet online       User spend More than 55 minutes a day on Facebook             Adults spend 15 hrs a we...
1 in five couples meet online       User spend More than 55 minutes a day on Facebook             Adults spend 15 hrs a we...
Best promotion channel            Buzz Creation      Athletes getting connected        to viewers in real time     Sponsor...
Million dollar questionHow they are doing it?????                   www.simplify360.com
OFFICIAL WEBSITE
MILLIONS                      BILLIONS           OFFICIAL WEBSITEOF BLOGS                       OF FAN
FACEBOOK PAGEMILLIONS                       BILLIONS            OFFICIAL WEBSITEOF BLOGS                        OF FAN
FACEBOOK PAGE         TWITTER ACCOUNTMILLIONS                        BILLIONS            OFFICIAL WEBSITEOF BLOGS         ...
FACEBOOK PAGE         TWITTER ACCOUNTMILLIONS                        BILLIONS            OFFICIAL WEBSITEOF BLOGS         ...
FACEBOOK PAGE         TWITTER ACCOUNTMILLIONS                         BILLIONS            OFFICIAL WEBSITEOF BLOGS        ...
Billion dollar questionHow they are getting benefits          out of it?                     www.simplify360.com
Everything via  Internet & Social Media
What’s make itdifferent and successful??                    www.simplify360.com
Humongous fan followings
Humongous fan followingsViewers can keep track of everything
Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers
Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers       Motivation to a...
Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers      Motivation to at...
Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers      Motivation to at...
Some of the Sponsors of Beijing 2008Source                                1993-1996                             1997-2000 ...
So get readyThe biggest sports carnival has       arrived on your    Social Media Account                      www.simplif...
In the book of OlympicsSocial Media uses may get     THE GOLDEN PAGE
THANK YOU               http://simplify360.com/  Facebook: https://www.facebook.com/simplify360               Tweet Us: @s...
London olympics 2012 going social
London olympics 2012 going social
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London olympics 2012 going social

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Whatever happens at the London Olympics 2012, these games will be social media central for a few weeks. How successful this collusion (Olympics + Social Media) will be is a million dollar question but considering the interest for London 2012 on Social Media; it seems IOC has played a master card.

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  • I am looking for ward to watch Athletes breaking world records especially 100m,200,relays and long distance.I always feel like am the one who is breaking the records,Just remember to on flash games as travel to London on this latest advanced website 'WWW.KLASSICLINER.COM'
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London olympics 2012 going social

  1. 1. LONDON OLYMPIC 2012 SOCIAL GAMESCARNIVAL ON SOCIAL MEDIA
  2. 2. Beijing 2008 was Memorable
  3. 3. Countdown has begun
  4. 4. IT’S ALL ABOUT…
  5. 5. But this time something newand extraordinary is happening What’s that??? www.simplify360.com
  6. 6. Facebook the biggestchannel to get connected with viewers
  7. 7. To create opinion leaders and educate viewers
  8. 8. Exploring all social media channels
  9. 9. Facebook engagement success 100 days still to go
  10. 10. Twitter engagement success 100 days still to go
  11. 11. Creating a platform forviewers to get connectedwith their favorite athlete
  12. 12. Success of the new platform100 days still to go
  13. 13. Ensuring interest offollowers and attracting new member
  14. 14. Engagement Model
  15. 15. Model to get user engage and visit on daily basis.
  16. 16. LEARN
  17. 17. CONNECT LEARNEDUCATE
  18. 18. CONNECT LEARNEDUCATE ENGAGE
  19. 19. CONNECT LEARNEDUCATE ENGAGE REWARD
  20. 20. CONNECT LEARNEDUCATE ENGAGE REWARD PROMOTE
  21. 21. WELCOME TO LONDON 2012 ON SOCIAL MEDIAAlready reached billions of people & 100 days still to go www.simplify360.com
  22. 22. The game has changed & so is the media
  23. 23. 1 in five couples meet online
  24. 24. 1 in five couples meet online User spend More than 55 minutes a day on Facebook Adults spend 15 hrs a week on internet
  25. 25. 1 in five couples meet online User spend More than 55 minutes a day on Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on Facebook3 twitters account get activated every second
  26. 26. 1 in five couples meet online User spend More than 55 minutes a day on Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on Facebook3 twitters account get activated every second 83% companies uses Facebook A new members join Linkedin every second
  27. 27. 1 in five couples meet online User spend More than 55 minutes a day on Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on Facebook3 twitters account get activated every second 83% companies uses Facebook A new members join Linkedin every secondSocial gamers will buy $6 billion of virtual goods by 2013 Avg 50 Millions tweet per day 93% of marketers use Social Media but how well that’s a big question
  28. 28. Best promotion channel Buzz Creation Athletes getting connected to viewers in real time Sponsors making billions of $ out of it London Olympic2012 going viral on Social Media
  29. 29. Million dollar questionHow they are doing it????? www.simplify360.com
  30. 30. OFFICIAL WEBSITE
  31. 31. MILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FAN
  32. 32. FACEBOOK PAGEMILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FAN
  33. 33. FACEBOOK PAGE TWITTER ACCOUNTMILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FAN
  34. 34. FACEBOOK PAGE TWITTER ACCOUNTMILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FANYOUTUBE CHANNEL
  35. 35. FACEBOOK PAGE TWITTER ACCOUNTMILLIONS BILLIONS OFFICIAL WEBSITEOF BLOGS OF FAN THE ATHELETE HUBYOUTUBE CHANNEL
  36. 36. Billion dollar questionHow they are getting benefits out of it? www.simplify360.com
  37. 37. Everything via Internet & Social Media
  38. 38. What’s make itdifferent and successful?? www.simplify360.com
  39. 39. Humongous fan followings
  40. 40. Humongous fan followingsViewers can keep track of everything
  41. 41. Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers
  42. 42. Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers Motivation to athletes
  43. 43. Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers Motivation to athletes Reach of the games enhanced
  44. 44. Humongous fan followings Viewers can keep track of everythingOpportunities for sponsors & organizers Motivation to athletes Reach of the games enhanced Even before starting of game, its a hit
  45. 45. Some of the Sponsors of Beijing 2008Source 1993-1996 1997-2000 2001-2004 2005-2008Broadcast Rights 1.251 1.845 2.232 2.570Global 0.279 0.579 0.663 0.866SponsorshipDomestic 0.534 0.655 0.796 1.555SponsorshipTicketing 0.451 0.625 0.411 0.274Licensing 0.115 0.066 0.087 0.185TOTAL 2.630 3.770 4.189 5.450 Olympic Revenue, 1993-2008 (in $ billions) In 2008 Revenue Increased by 107% compared to 1993 What could be probable no of sponsors and revenue increase in 2012?Source: Beijing Olympics: Games of epic proportion (Journal of Business Cases and Applications)
  46. 46. So get readyThe biggest sports carnival has arrived on your Social Media Account www.simplify360.com
  47. 47. In the book of OlympicsSocial Media uses may get THE GOLDEN PAGE
  48. 48. THANK YOU http://simplify360.com/ Facebook: https://www.facebook.com/simplify360 Tweet Us: @simplify360Note: Images used in the slide is taken from website screen shots and photos available on the internet and doesn’t belong to SImplify360.
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