Indian telecom and social media

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The presentation deals with the trend in Indian Telecom Industry and Social Media. It analyses the social media presence of different Indian Telecom Service Providers.

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Indian telecom and social media

  1. 1. Indian Telecom Industry<br />Social Media Case Study<br />(c) InRev Systems<br />
  2. 2. Why Telecom ?<br /><ul><li> 57.85% of India’s population are subscribers of 15 telecom firms in India.
  3. 3. India's mobile subscriber base will grow to 993 million by 2014,</li></ul> according to researcher Gartner.<br /><ul><li>Almost 98% of the working population will have a bank account and a </li></ul> mobile phone by 2015.<br /><ul><li>Telecom provides much more to the customers than just communication.</li></ul>Source : Wikipedia<br />(c) InRev Systems<br />
  4. 4. (c) InRev Systems<br />It is essential for telecom companies to be in social media due to their close engagementwith customers and their relationships with communication.<br />
  5. 5. Indian Telecom Statistics<br />(Subscriber numbers is in million)<br />Source : telecomindiaonline.com<br />(c) InRev Systems<br />
  6. 6. Mobile Operators Stats - October 2010<br />Source : telecomindiaonline.com<br />(c) InRev Systems<br />
  7. 7. (c) InRev Systems<br />Telecom Industry<br />The graph clearly shows that top telecom providers are already experimenting <br />with social media.<br />Plot 2 : Interaction Plot of the Tele-Service Providers<br />
  8. 8. (c) InRev Systems<br />Telecom Industry<br />Social Grade is the value engagement given to each brand manually by going through their social profiles.<br />Among all providers we found that Tata Docomohas the highest reach and are highly creative in their social media engagement.<br />Plot 3 : Table of Channels and Grades<br />
  9. 9. (c) InRev Systems<br />Facebook Fan Page<br />Engagement in Facebook<br />
  10. 10. DoCoMo’s Strong Presence in Social Media<br />(c) InRev Systems<br />Orkut Page<br />3G Life Website<br />Youtube Channel<br />
  11. 11. Key Inferences<br />(c) InRev Systems<br />By sources, out of 79,071,716 subscribers, only 858,568 have been reached out through Facebook even by the best engaged DoCoMo.<br />As social media is backed by strong communication infrastructure, we believe that it’s the role of Telecom giants to take the bold step into making it accessible to mass and benefiting by it themselves.<br />
  12. 12. A Little about Us <br />(c)2010 InRev Systems<br />Our product Buzzom.com was one of the top five most loved Twitter Applications in the world.<br />We are a Young and Enthusiastic team that understand social media and technology.<br />We are driven by experimentation and innovation.<br />
  13. 13. Our Achievements<br />(c)2010 InRev Systems<br />Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more. <br />Selected as one of the top innovative product companies at Microsoft TechSpark 2010.<br />Featured in a Young Turks CNBC TV 18 as top selected innovative companies.<br />Featured as ‘Startup of the Month’ in Silicon India 2010 .<br />
  14. 14. (c)2010 InRev Systems<br />We believe in conversationsrather than in presentation.<br />So, let us know how we can help you.<br />Deep Sherchan deep@in-rev.com<br />Mobile : +91 9611122994 <br />Site : http://simplify360.com<br />

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