How to set-up your social media monitoring system?

Welcome to Simplify360 WebinarHow to set-up your social media monitoring system? 2012 (c) Copyrights InRev Systems

Agenda for Webinar • Understanding Social Media Monitoring.1. • Things to do before setting up your social media2. monitoring dashboard. • Identifying the purpose of Social Media Monitoring.3. • How you can optimize and use the social media data.4. • Summary/ DEMO5. 2012 (c) Copyrights InRev Systems

Shift brought by Social MediaBefore Now Brands Brands One Way Conversation Multidirectional communication 2012 (c) Copyrights InRev Systems

Understanding Social Media Monitoring• Blog Posts• Forum Conversations• User Review Sites• News Sites coverage• Twitter and Facebook Updates• Q&A sites 2012 (c) Copyrights InRev Systems

Elements of Social Media Monitoring Trends in Conversations (Market Intelligence) Sentiments of People Demographics of People Identifying Key Influencers Identifying Key Issues Tracking Competitors (Competitive Intelligence) 2012 (c) Copyrights InRev Systems

Methodology Integrating all the social profilesKeyword research on all the relevant Setting up the Brand Dashboard for (Twitter/Facebook) for theterms associated with the brand and all the products/relevant sectors. engagement and performance its competitors. measurement purpose. Optimizing the Dashboard to tune the output result. 2012 (c) Copyrights InRev Systems

Things to do before setting up your social media monitoring dashboard.2012 (c) Copyrights InRev Systems

Purpose of Social Media Monitoring• Want to find out what people are taking about you?• Want to understand the trends in the Market?• Want to find out what people are talking about your competitors.• Want to find out leads for your business.• Want to use the system to do your customer support + PR.• Want to get insights to design your new marketing campaigns. 2012 (c) Copyrights InRev Systems

Keyword Research• Use Tools like Google + Google Adwords + Twitter Search to get General Idea on which keywords are being used by people.• Make a List of these keywords 2012 (c) Copyrights InRev Systems

Keyword Research : Sample “HDFC” Google Search 2012 (c) Copyrights InRev Systems

Keyword Research : Sample “HDFC” Twitter Search 2012 (c) Copyrights InRev Systems

Keyword Research : Sample “HDFC” Google Keywords Tools 2012 (c) Copyrights InRev Systems

Purpose of Keyword Research• Identify keywords that are bringing irrelevant and JUNK conversations.• Identifying keywords which is overlapping with you keywords and brining irrelevant result (Peter + England) 2012 (c) Copyrights InRev Systems

Setting Up the Dashboard 2012 (c) Copyrights InRev Systems

Key Elements of Dashboard Creation• The main keywords : eg “HDFC”• List of associated keywords : eg “Insurance”, “Loan”• List of negative keywords : eg “JOBS”,”ICICI” 2012 (c) Copyrights InRev Systems

Key Elements of Dashboard Creation 2012 (c) Copyrights InRev Systems

HIT and Trial Method• Create 4/5 different Dashboard and check the quality of the conversations and optimize accordingly and choose the best one. 2012 (c) Copyrights InRev Systems

Example :2012 (c) Copyrights InRev Systems

DEMO2012 (c) Copyrights InRev Systems

Questions please? 2012 (c) Copyrights InRev Systems

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How to set-up your social media monitoring system?

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