Haywards versus Kingfisher in Social Media

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This presentation shows the social media brand monitoring applications for beer brands - Kingfisher and Haywards in India

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Haywards versus Kingfisher in Social Media

  1. 1. HAYWARDS V/S KINGFISHER IN INDIASOCIAL MEDIA MONITORING REPORT 14TH OCT - 04TH NOV’ 2011 © InRev Systems 2011
  2. 2. MARKET SHARE IN %* KINGFISHER STRONG LEADS THE INDIAN BEER MARKET Others FOLLOWED BY HAYWARDS 500030.5 30.8 30.6 30.1 Royal Challenge5.7 5.7 5.4 5 Premium Lager7.4 7.2 7.1 7.1 Knock Out18.1 16.4 15.7 15.6 Kingfisher Premium COMPETITION IS 18.9 18 17.7 Lager18.4 INTENSE FOR Haywards 5000 GAINING MARKET19.9 21 23.2 24.5 SHARE Kingfisher Strong2006 2007 2008 2009 *Source - Euromonitor © InRev Systems 2011
  3. 3. INDIAN CONSUMERS • Consistent rise in middle class income • Changing consumer behavior is catalyzing change in spending patterns, freeing up income for communication and related expenditure • Changing demographics of beer drinkers in India THEN NOW © InRev Systems 2011
  4. 4. Haywards 5000 is Indias largest selling strong beer brand, which perfectly combines strength with quality credentials that meet the high expectations of today’s demanding consumers© InRev Systems 2011
  5. 5. Kingfisher boast of the highest number of Facebook Likes among beer brands worldwide© InRev Systems 2011
  6. 6. COMPETITIVE INTELLIGENCEConsidering Twitter Conversations from India alone © InRev Systems 2011
  7. 7. KINGFISHER RECEIVED HIGHER BRANDBUZZ THAN HAYWARDS IN SOCIAL MEDIA 143 India-centric conversations Overall 81from Twitter alone Positive Negative 40 41 Neutral 31 21 8 1 Haywards Kingfisher © InRev Systems 2011
  8. 8. EVEN THOUGH HAYWARDS HAS LESS BRAND PROMINENCE, IT IS MORE LOVED THAN KINGFISHER IN SOCIAL MEDIA 20% 29% 2% 14% Neutral Negative Sentiment 78% Positive Sentiment 57% India-centric conversations from Twitter aloneHaywards Kingfisher © InRev Systems 2011
  9. 9. HAYWARDS HAS MORE FEMALE BRAND PATRONAGE THAN KINGFISHER 15% 35%Male MaleFemale Female 65% 85% © InRev Systems 2011
  10. 10. HAYWARDS RULES AMONG YOUNG TEENS IN TWITTER 6% 12% 13-1724% 17% 18-25 13-17 37% 26-35 18-25 58% 36-45 23% 26-35 36-45 23% © InRev Systems 2011
  11. 11. TWITTER CHANNEL INSIGHTS© InRev Systems 2011
  12. 12. HAYWARDS There are only 25 tweets from India about Haywards as against 1425 in the world 20% Love 16%64% Humor (Good) People associate Haywards 5000 as a very strong beer Misc *Tweets from India alone © InRev Systems 2011
  13. 13. HAYWARDS There are 12 mentions about Haywards 5000 as against 2 for Haywards 2000 64% Most of the tweetsCame from Mumbai and Bangalore 20% 16% Mumbai Bangalore Others © InRev Systems 2011
  14. 14. KINGFISHER Why should Kingfisher be associated with Formula 1 at Noida. I thought the ideal beer brand should be Buddhweiser 25% Kingfisher Blue Kingfisher Ultra Hate tweets such as67% 4% Kingfisher this could hurt the 3% Strong brand reputation of Kingfisher Kingfisher © InRev Systems 2011
  15. 15. KINGFISHER 55% Most Re-Tweet Status Most of the tweetsCame from Mumbai , RT @TheVijayMallya: AwesomeDelhi and Bangalore conference and beer tasting with my team today. Super proud of Kingfisher Blue- outstanding extra chilled fo ... 17% 13% 14% Mumbai Bangalore Delhi Others © InRev Systems 2011
  16. 16. Start Using Simplify360 TodayFor Details, Visit - Or Send a Mail to -http://simplify360.com/ david@in-rev.comhttp://simplify360.com/blog/ VP - Sales, http://www.facebook.com/simplify360 InRev Systems @simplify360 © InRev Systems 2011

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