GETTING INSIGHTS ABOUT SHAMPOO   BRANDS FROM SOCIAL MEDIA      - RESEARCH DONE BY SIMPLIFY360 TEAM              © InRev Sy...
KEYWORDS TRACKED   HEAD & SHOULDER                        GARNIER                                            PANTENETHE KE...
HEAD & SHOULDERHEAD & SHOULDER              © InRev Systems 2011   3
BRAND BUZZHEAD & SHOULDER RECEIVED ONLY 425  MENTIONS WHICH IS THE LOWEST             © InRev Systems 2011   4
SENTIMENT52.8% OF THE CONVERSATION ARE NEGATIVE WHICH MAKES IT THE MOST HATED BRAND               © InRev Systems 2011   5
DEMOGRAPHYMAJORITY OF THE CONVERSATION COMESFROM EARLY TEENS AND ALMOST EQUAL CONTRIBUTION FROM MALE & FEMALE             ...
LOCATIONTHE BUZZ IS CONCENTRATED MOSTLY IN FEW               COUNTRIES               © InRev Systems 2011   7
SOURCE OF CONVERSATIONFACEBOOK AND TWITTER; THE MAIN CHANNEL  WHERE HEAD & SHOULDER IS TALK ABOUT                © InRev S...
GARNIERGARNIER          © InRev Systems 2011   9
BRAND BUZZ © InRev Systems 2011   10
SENTIMENT © InRev Systems 2011   11
DEMOGRAPHY © InRev Systems 2011   12
LOCATION© InRev Systems 2011   13
SOURCE OF CONVERSATIONGARNIER IS COVERED NOT ONLY IN FACEBOOK     AND TWITTER BUT IN BLOGS TOO                © InRev Syst...
PANTENE            PANTENE© InRev Systems 2011   15
BRAND BUZZPANTENE RECEIVE THE 2ND HIGHEST BUZZ       WITH 4243 MENTIONS              © InRev Systems 2011   16
SENTIMENTPANTENE HAS 41% NEGATIVE CONVERSATIONS – NEITHER THE MOST LOVED NOR THE MOST               HATED BRAND           ...
DEMOGRAPHY PANTENE IS THE ONLY BRAND WHEREMAJORITY OF THE CONVERSATIONS CAME        FROM FEMALE – 68%              © InRev...
LOCATIONPANTENE ALSO HAS A WIDEPSREAD REACH IN   TERMS OF GEOGRAPHICAL LOCATION               © InRev Systems 2011   19
SOURCE OF CONVERSATIONPANTENE GET ATTENTION FROM BLOGS TOO               © InRev Systems 2011   20
COMPARISONGARNIER LEADS THE PACK WITH PANTENE CLOSELY       BEHIND IT              © InRev Systems 2011   21
INSIGHTS FROM TWITTER - US       2% 10%        20%    HATE                    28%          28%                            ...
NEGATIVE CONVERSATIONS       © InRev Systems 2011   23
Research conducted by Simplify360 teamStart Using Simplify360 Today                          Or Send a Mail to -For Detail...
Upcoming SlideShare
Loading in...5
×

Getting Insights from Social Media - A Case Study on Shampoo Industry

19,924

Published on

This case study shows how brand managers can use social media to get various insights about their brands

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
19,924
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Getting Insights from Social Media - A Case Study on Shampoo Industry

  1. 1. GETTING INSIGHTS ABOUT SHAMPOO BRANDS FROM SOCIAL MEDIA - RESEARCH DONE BY SIMPLIFY360 TEAM © InRev Systems 2011 1
  2. 2. KEYWORDS TRACKED HEAD & SHOULDER GARNIER PANTENETHE KEYWORDS WERE TRACKED FOR A PERIOD OF 2 WEEKS FROM THE 9TH TO 23RD OF AUGUST 2011 © InRev Systems 2011 2
  3. 3. HEAD & SHOULDERHEAD & SHOULDER © InRev Systems 2011 3
  4. 4. BRAND BUZZHEAD & SHOULDER RECEIVED ONLY 425 MENTIONS WHICH IS THE LOWEST © InRev Systems 2011 4
  5. 5. SENTIMENT52.8% OF THE CONVERSATION ARE NEGATIVE WHICH MAKES IT THE MOST HATED BRAND © InRev Systems 2011 5
  6. 6. DEMOGRAPHYMAJORITY OF THE CONVERSATION COMESFROM EARLY TEENS AND ALMOST EQUAL CONTRIBUTION FROM MALE & FEMALE © InRev Systems 2011 6
  7. 7. LOCATIONTHE BUZZ IS CONCENTRATED MOSTLY IN FEW COUNTRIES © InRev Systems 2011 7
  8. 8. SOURCE OF CONVERSATIONFACEBOOK AND TWITTER; THE MAIN CHANNEL WHERE HEAD & SHOULDER IS TALK ABOUT © InRev Systems 2011 8
  9. 9. GARNIERGARNIER © InRev Systems 2011 9
  10. 10. BRAND BUZZ © InRev Systems 2011 10
  11. 11. SENTIMENT © InRev Systems 2011 11
  12. 12. DEMOGRAPHY © InRev Systems 2011 12
  13. 13. LOCATION© InRev Systems 2011 13
  14. 14. SOURCE OF CONVERSATIONGARNIER IS COVERED NOT ONLY IN FACEBOOK AND TWITTER BUT IN BLOGS TOO © InRev Systems 2011 14
  15. 15. PANTENE PANTENE© InRev Systems 2011 15
  16. 16. BRAND BUZZPANTENE RECEIVE THE 2ND HIGHEST BUZZ WITH 4243 MENTIONS © InRev Systems 2011 16
  17. 17. SENTIMENTPANTENE HAS 41% NEGATIVE CONVERSATIONS – NEITHER THE MOST LOVED NOR THE MOST HATED BRAND © InRev Systems 2011 17
  18. 18. DEMOGRAPHY PANTENE IS THE ONLY BRAND WHEREMAJORITY OF THE CONVERSATIONS CAME FROM FEMALE – 68% © InRev Systems 2011 18
  19. 19. LOCATIONPANTENE ALSO HAS A WIDEPSREAD REACH IN TERMS OF GEOGRAPHICAL LOCATION © InRev Systems 2011 19
  20. 20. SOURCE OF CONVERSATIONPANTENE GET ATTENTION FROM BLOGS TOO © InRev Systems 2011 20
  21. 21. COMPARISONGARNIER LEADS THE PACK WITH PANTENE CLOSELY BEHIND IT © InRev Systems 2011 21
  22. 22. INSIGHTS FROM TWITTER - US 2% 10% 20% HATE 28% 28% HATE LOVE PROMOTION PROMOTION MISC MISC69% 44% 3% 5% LOVE PROMOTION MISC 92% © InRev Systems 2011 22
  23. 23. NEGATIVE CONVERSATIONS © InRev Systems 2011 23
  24. 24. Research conducted by Simplify360 teamStart Using Simplify360 Today Or Send a Mail to -For Details, Visit - david@in-rev.comhttp://simplify360.com/http://simplify360.com/blog/ VP - Sales, InRev Systems http://www.facebook.com/simplify360 @simplify360 © InRev Systems 2011 24

×