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Getting Insights from Social Media - A Case Study on Shampoo Industry
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Getting Insights from Social Media - A Case Study on Shampoo Industry

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This case study shows how brand managers can use social media to get various insights about their brands

This case study shows how brand managers can use social media to get various insights about their brands

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    Getting Insights from Social Media - A Case Study on Shampoo Industry Getting Insights from Social Media - A Case Study on Shampoo Industry Presentation Transcript

    • GETTING INSIGHTS ABOUT SHAMPOO BRANDS FROM SOCIAL MEDIA - RESEARCH DONE BY SIMPLIFY360 TEAM © InRev Systems 2011 1
    • KEYWORDS TRACKED HEAD & SHOULDER GARNIER PANTENETHE KEYWORDS WERE TRACKED FOR A PERIOD OF 2 WEEKS FROM THE 9TH TO 23RD OF AUGUST 2011 © InRev Systems 2011 2
    • HEAD & SHOULDERHEAD & SHOULDER © InRev Systems 2011 3
    • BRAND BUZZHEAD & SHOULDER RECEIVED ONLY 425 MENTIONS WHICH IS THE LOWEST © InRev Systems 2011 4
    • SENTIMENT52.8% OF THE CONVERSATION ARE NEGATIVE WHICH MAKES IT THE MOST HATED BRAND © InRev Systems 2011 5
    • DEMOGRAPHYMAJORITY OF THE CONVERSATION COMESFROM EARLY TEENS AND ALMOST EQUAL CONTRIBUTION FROM MALE & FEMALE © InRev Systems 2011 6
    • LOCATIONTHE BUZZ IS CONCENTRATED MOSTLY IN FEW COUNTRIES © InRev Systems 2011 7
    • SOURCE OF CONVERSATIONFACEBOOK AND TWITTER; THE MAIN CHANNEL WHERE HEAD & SHOULDER IS TALK ABOUT © InRev Systems 2011 8
    • GARNIERGARNIER © InRev Systems 2011 9
    • BRAND BUZZ © InRev Systems 2011 10
    • SENTIMENT © InRev Systems 2011 11
    • DEMOGRAPHY © InRev Systems 2011 12
    • LOCATION© InRev Systems 2011 13
    • SOURCE OF CONVERSATIONGARNIER IS COVERED NOT ONLY IN FACEBOOK AND TWITTER BUT IN BLOGS TOO © InRev Systems 2011 14
    • PANTENE PANTENE© InRev Systems 2011 15
    • BRAND BUZZPANTENE RECEIVE THE 2ND HIGHEST BUZZ WITH 4243 MENTIONS © InRev Systems 2011 16
    • SENTIMENTPANTENE HAS 41% NEGATIVE CONVERSATIONS – NEITHER THE MOST LOVED NOR THE MOST HATED BRAND © InRev Systems 2011 17
    • DEMOGRAPHY PANTENE IS THE ONLY BRAND WHEREMAJORITY OF THE CONVERSATIONS CAME FROM FEMALE – 68% © InRev Systems 2011 18
    • LOCATIONPANTENE ALSO HAS A WIDEPSREAD REACH IN TERMS OF GEOGRAPHICAL LOCATION © InRev Systems 2011 19
    • SOURCE OF CONVERSATIONPANTENE GET ATTENTION FROM BLOGS TOO © InRev Systems 2011 20
    • COMPARISONGARNIER LEADS THE PACK WITH PANTENE CLOSELY BEHIND IT © InRev Systems 2011 21
    • INSIGHTS FROM TWITTER - US 2% 10% 20% HATE 28% 28% HATE LOVE PROMOTION PROMOTION MISC MISC69% 44% 3% 5% LOVE PROMOTION MISC 92% © InRev Systems 2011 22
    • NEGATIVE CONVERSATIONS © InRev Systems 2011 23
    • Research conducted by Simplify360 teamStart Using Simplify360 Today Or Send a Mail to -For Details, Visit - david@in-rev.comhttp://simplify360.com/http://simplify360.com/blog/ VP - Sales, InRev Systems http://www.facebook.com/simplify360 @simplify360 © InRev Systems 2011 24