BRAND PATRONAGE COMPARISON<br />HOW SOCIAL MEDIA CAN BE USED AS A STRATEGIC TOOL FOR APPAREL COMPANIES<br />1<br />© InRev...
AGENDA<br />B<br />PLAYERS SOCIAL MEDIA PROFILE<br />1.<br />2<br />© InRev Systems 2011<br />1<br />2<br />RESEARCH FINDI...
PLAYERS SOCIAL MEDIA PROFILE (1/4)<br />3<br />© InRev Systems 2011<br />Nike’s Facebook Profile Page<br />Nike Store’s Tw...
PLAYERS SOCIAL MEDIA PROFILE (2/4)<br />4<br />© InRev Systems 2011<br />Adidas Original’s Facebook Profile Page<br />Adid...
PLAYERS SOCIAL MEDIA PROFILE (3/4)<br />5<br />© InRev Systems 2011<br />Puma’s Facebook Profile Page<br />Puma’s Twitter ...
PLAYERS SOCIAL MEDIA PROFILE (4/4)<br />6<br />© InRev Systems 2011<br />Reebok’s Facebook Profile Page<br />Reebok’s Twit...
RESEARCH FINDINGS (1/4)<br />SENTIMENT ANALYSIS<br />Puma is the most loved brand with negative sentiment of 7.3% and posi...
RESEARCH FINDINGS (2/4)<br />DEMOGRAPHICS - AGE<br />Puma is the only brand among the four which has people in the age gro...
RESEARCH FINDINGS (3/4)<br />DEMOGRAPHICS – LOCATION (INDIA)<br />As far as demographics – location is concern, Adidas, Ni...
RESEARCH FINDINGS (4/4)<br />DEMOGRAPHICS – LOCATION (US)<br />Adidas, Nike and Puma have brand patronage and loyal custom...
11<br />© InRev Systems 2011<br />Age<br />Age<br />Location<br />MAPPING PLAYERS<br />Based on the research findings, we ...
Start Using Simplify360 Today<br />For Details, Visit - <br />http://simplify360.com/<br />http://simplify360.com/blog/<br...
Upcoming SlideShare
Loading in …5
×

BRAND PATRONAGE COMPARISON - HOW SOCIAL MEDIA CAN BE USED AS A STRATEGIC TOOL FOR APPAREL COMPANIES

2,463
-1

Published on

This presentation shows how social media can be used by apparel companies in their strategic planning and decision making activities

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,463
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

BRAND PATRONAGE COMPARISON - HOW SOCIAL MEDIA CAN BE USED AS A STRATEGIC TOOL FOR APPAREL COMPANIES

  1. 1. BRAND PATRONAGE COMPARISON<br />HOW SOCIAL MEDIA CAN BE USED AS A STRATEGIC TOOL FOR APPAREL COMPANIES<br />1<br />© InRev Systems 2011<br />
  2. 2. AGENDA<br />B<br />PLAYERS SOCIAL MEDIA PROFILE<br />1.<br />2<br />© InRev Systems 2011<br />1<br />2<br />RESEARCH FINDINGS<br />3<br />MAPPING PLAYERS<br />
  3. 3. PLAYERS SOCIAL MEDIA PROFILE (1/4)<br />3<br />© InRev Systems 2011<br />Nike’s Facebook Profile Page<br />Nike Store’s Twitter Page<br />
  4. 4. PLAYERS SOCIAL MEDIA PROFILE (2/4)<br />4<br />© InRev Systems 2011<br />Adidas Original’s Facebook Profile Page<br />Adidas Original’s Twitter Page<br />
  5. 5. PLAYERS SOCIAL MEDIA PROFILE (3/4)<br />5<br />© InRev Systems 2011<br />Puma’s Facebook Profile Page<br />Puma’s Twitter Page<br />
  6. 6. PLAYERS SOCIAL MEDIA PROFILE (4/4)<br />6<br />© InRev Systems 2011<br />Reebok’s Facebook Profile Page<br />Reebok’s Twitter Page<br />
  7. 7. RESEARCH FINDINGS (1/4)<br />SENTIMENT ANALYSIS<br />Puma is the most loved brand with negative sentiment of 7.3% and positive sentiment of 67.9%. Adidas has a negative sentiment of 8.4% and positive sentiment of 64.8% which is quite comparable to Nike’s negative sentiment of 8.2% and positive sentiment of 65.8% and Reebok’s negative sentiment of 8.7% and positive sentiment of 64.2%. <br />7<br />© InRev Systems 2011<br />
  8. 8. RESEARCH FINDINGS (2/4)<br />DEMOGRAPHICS - AGE<br />Puma is the only brand among the four which has people in the age group of 18-25 talking most about the brand. More than 53% of the people talking about Nike are in their early teens of age 13-17 while this figure is 43% for Adidas which is 10% less than Nike. This figure reduces to 38% for Reebok and 31% for Puma<br />8<br />© InRev Systems 2011<br />
  9. 9. RESEARCH FINDINGS (3/4)<br />DEMOGRAPHICS – LOCATION (INDIA)<br />As far as demographics – location is concern, Adidas, Nike and Puma have brand patronage and loyal customers talking most about the brand in the same region – Mumbai (Maharashtra) in India. Interestingly, for Reebok most of the talks about the brand come from the state of Kerala in India <br />9<br />© InRev Systems 2011<br />
  10. 10. RESEARCH FINDINGS (4/4)<br />DEMOGRAPHICS – LOCATION (US)<br />Adidas, Nike and Puma have brand patronage and loyal customers talking most about the brand in the same region –New York in the US. Interestingly, for Reebok most of the talks about the brand come from the state of Pennsylvania in the US<br />10<br />© InRev Systems 2011<br />
  11. 11. 11<br />© InRev Systems 2011<br />Age<br />Age<br />Location<br />MAPPING PLAYERS<br />Based on the research findings, we can map the players in an Age-Location matrix - <br />It can be concluded that Adidas and Nike are operating in the SAME SPACE and competing more rigorously as compared to Puma and Reebok because of the slight difference in the demographics of their brand patronage<br />Such insights obtained from social media can be used in the strategic planning of the apparel companies – promotional, differentiation, targeting, pricing, store location, etc.<br />
  12. 12. Start Using Simplify360 Today<br />For Details, Visit - <br />http://simplify360.com/<br />http://simplify360.com/blog/<br />Or Send a Mail to -<br />david@in-rev.com<br />VP - Sales, <br />InRev Systems<br />http://www.facebook.com/simplify360<br />@simplify360<br />12<br />© InRev Systems 2011<br />

×