• Save
Brand Monitoring in Social Media_Cinema Chains in India
Upcoming SlideShare
Loading in...5
×
 

Brand Monitoring in Social Media_Cinema Chains in India

on

  • 18,266 views

This presentation gives an insightful detail to how the cinema chains in India are being talked about in the social media. Big Cinemas received the highest brand prominence while INOX is the least ...

This presentation gives an insightful detail to how the cinema chains in India are being talked about in the social media. Big Cinemas received the highest brand prominence while INOX is the least loved brand

Statistics

Views

Total Views
18,266
Views on SlideShare
2,781
Embed Views
15,485

Actions

Likes
3
Downloads
0
Comments
0

6 Embeds 15,485

http://www.buzzom.com 15428
http://translate.googleusercontent.com 41
http://paper.li 12
http://[www.buzzom.com] 2
http://www.slideshare.net 1
http://webcache.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Brand Monitoring in Social Media_Cinema Chains in India Presentation Transcript

  • 1. 1
    © InRev Systems 2011
    CINEMAS CHAINS
    SOCIAL MEDIA MONITORING REPORT
    20TH-27TH SEPT’ 2011
  • 2. © InRev Systems 2011
    2
    This research was carried out using Simplify360
    Simplify360 is a web based social media engagement and analytics platform that offers a one stop solution to the social media needs of a business and lets you engage with your customers and interpret your social presence
    • Simplify360 provides an easy to use platform for tracking and listening to what people are talking about your brand in social communities
    • 3. With Simplify360 you can not only listen to what your customers are talking about your brand but also engage with them!
    Simplify360 lets you analyse the social media presence of your brand by giving you actionable insights
  • 4. 3
    © InRev Systems 2011
    THE INDIAN ENTERTAINMENT INDUSTRY IS BOOMING
    MARKET OVERVIEW *
    Private players such as BIG Cinemas, Fame Cinemas, PVR Cinemas and INOX Leisure Limited cumulatively hold a major share of the cinema chain market in India
    *IBEF
    CINEMA CHAINS IN INDIA
  • 5. © InRev Systems 2011
    4
    • Key Growth Driver
    • 6. Consistent rise in middle class income
    • 7. Changing consumer behavior is catalyzing change in spending patterns, freeing up income for entertainment
    • 8. The proliferation of organised retail outlets and malls is facilitating the rapid expansion of multiplexes across the country
    • 9. Key Trend
    • 10. Demand for regional content is growing
    INCREASING INCOME LEVEL OF INDIANS*
    *Planet Retail
  • 11. 5
    © InRev Systems 2011
    Retaining customers is difficult and one of the channel that entertainment companies adopt for attracting and retaining customers is SOCIALMEDIA
  • 12. 6
    © InRev Systems 2011
    • BIG Cinemas Facebook Page
    • 13. 86,321 Likes
    • 14. Engagement Active
    • 15. 14 tabs
    • 16. 452 total likes in the latest 5 posts
    • 17. 123 comments in the latest 5 posts
    • 18. BIG Cinemas Twitter Profile
    • 19. No profile
  • © InRev Systems 2011
    7
    • PVR Cinemas Facebook Page
    • 20. 45000+ Likes
    • 21. Not publicly accessible
    • 22. It’s more on an app than a brand page
    • 23. PVR Cinemas Twitter Profile
    • 24. No profile
  • 8
    © InRev Systems 2011
    • INOX Movies Facebook Page
    • 25. 24,392 Likes
    • 26. Engagement Active
    • 27. 7 tabs
    • 28. 122 total likes in the latest 5 posts
    • 29. 37 comments in the latest 5 posts
    • 30. INOX Movies Twitter Profile
    • 31. 843 Followers
    • 32. Use mainly for giving notifications
    • 33. 490 tweets
  • 9
    © InRev Systems 2011
    • Fame Cinemas Facebook Page
    • 34. 9,780 Likes
    • 35. Moderate Engagement
    • 36. 10 tabs
    • 37. 47 total likes in the latest 5 posts
    • 38. 70 comments in the latest 5 posts
    • 39. Fame Cinemas Twitter Profile
    • 40. 761 Followers
    • 41. Use for giving notifications
    • 42. 994 tweets
  • © InRev Systems 2011
    10
    COMPETITIVE INTELLIGENCE
  • 43. CONVERSATIONS
    © InRev Systems 2011
    11
    BIG Cinemas has the highest buzz among all the brands considered; however there is a huge scope to grow and be more popular
  • 44. SENTIMENTS
    © InRev Systems 2011
    12
    Almost Equal
    INOX is the most HATED brand
  • 45. CHANNELS
    © InRev Systems 2011
    13
    The percentage contribution of Facebook and Twitter to the total conversations is very low for Big Cinemas
  • 46. TWITTER AGE-GROUP DEMOGRAPHICS
    © InRev Systems 2011
    14
    INOX has the youngest group of brand patronage
  • 47. TWITTER GENDER DEMOGRAPHICS
    © InRev Systems 2011
    15
    Big Cinemas should focus on gaining female fan base
  • 48. BRAND LOCALIZATION
    © InRev Systems 2011
    16
    Although the brand prominence is highest for BIG Cinemas, the buzz is not spread wide and far
  • 49. GET COMPETITIVE INTELLIGENCE
    © InRev Systems 2011
    17
    BIG Cinemas is doing well in Facebook and Twitter
    PVR is doing good in video channel
  • 50. Start Using Simplify360 Today
    For Details, Visit -
    http://simplify360.com/
    http://simplify360.com/blog/
    Or Send a Mail to -
    david@in-rev.com
    VP - Sales,
    InRev Systems
    http://www.facebook.com/simplify360
    @simplify360
    18
    © InRev Systems 2011