Brand Monitoring in Social Media_Cinema Chains in India

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This presentation gives an insightful detail to how the cinema chains in India are being talked about in the social media. Big Cinemas received the highest brand prominence while INOX is the least loved brand

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Brand Monitoring in Social Media_Cinema Chains in India

  1. 1. 1<br />© InRev Systems 2011<br />CINEMAS CHAINS<br />SOCIAL MEDIA MONITORING REPORT<br />20TH-27TH SEPT’ 2011<br />
  2. 2. © InRev Systems 2011<br />2<br />This research was carried out using Simplify360<br />Simplify360 is a web based social media engagement and analytics platform that offers a one stop solution to the social media needs of a business and lets you engage with your customers and interpret your social presence<br /><ul><li>Simplify360 provides an easy to use platform for tracking and listening to what people are talking about your brand in social communities
  3. 3. With Simplify360 you can not only listen to what your customers are talking about your brand but also engage with them! </li></ul>Simplify360 lets you analyse the social media presence of your brand by giving you actionable insights <br />
  4. 4. 3<br />© InRev Systems 2011<br />THE INDIAN ENTERTAINMENT INDUSTRY IS BOOMING<br />MARKET OVERVIEW *<br />Private players such as BIG Cinemas, Fame Cinemas, PVR Cinemas and INOX Leisure Limited cumulatively hold a major share of the cinema chain market in India<br />*IBEF<br />CINEMA CHAINS IN INDIA<br />
  5. 5. © InRev Systems 2011<br />4<br /><ul><li>Key Growth Driver
  6. 6. Consistent rise in middle class income
  7. 7. Changing consumer behavior is catalyzing change in spending patterns, freeing up income for entertainment
  8. 8. The proliferation of organised retail outlets and malls is facilitating the rapid expansion of multiplexes across the country
  9. 9. Key Trend
  10. 10. Demand for regional content is growing </li></ul>INCREASING INCOME LEVEL OF INDIANS* <br />*Planet Retail<br />
  11. 11. 5<br />© InRev Systems 2011<br />Retaining customers is difficult and one of the channel that entertainment companies adopt for attracting and retaining customers is SOCIALMEDIA<br />
  12. 12. 6<br />© InRev Systems 2011<br /><ul><li>BIG Cinemas Facebook Page
  13. 13. 86,321 Likes
  14. 14. Engagement Active
  15. 15. 14 tabs
  16. 16. 452 total likes in the latest 5 posts
  17. 17. 123 comments in the latest 5 posts
  18. 18. BIG Cinemas Twitter Profile
  19. 19. No profile</li></li></ul><li>© InRev Systems 2011<br />7<br /><ul><li>PVR Cinemas Facebook Page
  20. 20. 45000+ Likes
  21. 21. Not publicly accessible
  22. 22. It’s more on an app than a brand page
  23. 23. PVR Cinemas Twitter Profile
  24. 24. No profile</li></li></ul><li>8<br />© InRev Systems 2011<br /><ul><li>INOX Movies Facebook Page
  25. 25. 24,392 Likes
  26. 26. Engagement Active
  27. 27. 7 tabs
  28. 28. 122 total likes in the latest 5 posts
  29. 29. 37 comments in the latest 5 posts
  30. 30. INOX Movies Twitter Profile
  31. 31. 843 Followers
  32. 32. Use mainly for giving notifications
  33. 33. 490 tweets</li></li></ul><li>9<br />© InRev Systems 2011<br /><ul><li>Fame Cinemas Facebook Page
  34. 34. 9,780 Likes
  35. 35. Moderate Engagement
  36. 36. 10 tabs
  37. 37. 47 total likes in the latest 5 posts
  38. 38. 70 comments in the latest 5 posts
  39. 39. Fame Cinemas Twitter Profile
  40. 40. 761 Followers
  41. 41. Use for giving notifications
  42. 42. 994 tweets</li></li></ul><li>© InRev Systems 2011<br />10<br />COMPETITIVE INTELLIGENCE<br />
  43. 43. CONVERSATIONS<br />© InRev Systems 2011<br />11<br />BIG Cinemas has the highest buzz among all the brands considered; however there is a huge scope to grow and be more popular<br />
  44. 44. SENTIMENTS<br />© InRev Systems 2011<br />12<br />Almost Equal<br />INOX is the most HATED brand<br />
  45. 45. CHANNELS<br />© InRev Systems 2011<br />13<br />The percentage contribution of Facebook and Twitter to the total conversations is very low for Big Cinemas<br />
  46. 46. TWITTER AGE-GROUP DEMOGRAPHICS<br />© InRev Systems 2011<br />14<br />INOX has the youngest group of brand patronage<br />
  47. 47. TWITTER GENDER DEMOGRAPHICS<br />© InRev Systems 2011<br />15<br />Big Cinemas should focus on gaining female fan base<br />
  48. 48. BRAND LOCALIZATION<br />© InRev Systems 2011<br />16<br />Although the brand prominence is highest for BIG Cinemas, the buzz is not spread wide and far<br />
  49. 49. GET COMPETITIVE INTELLIGENCE<br />© InRev Systems 2011<br />17<br />BIG Cinemas is doing well in Facebook and Twitter<br />PVR is doing good in video channel<br />
  50. 50. Start Using Simplify360 Today<br />For Details, Visit - <br />http://simplify360.com/<br />http://simplify360.com/blog/<br />Or Send a Mail to -<br />david@in-rev.com<br />VP - Sales, <br />InRev Systems<br />http://www.facebook.com/simplify360<br />@simplify360<br />18<br />© InRev Systems 2011<br />

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