RESEARCH BY                   TEAM<br />© InRev Systems 2011<br />1<br />BASKIN ROBBINS MOST TALKED ABOUT IN US, CHINA AND...
THE BRAND PROMINENCE OF BASKIN ROBBINS IS VERY HIGH – 11637 MENTIONS IN A PERIOD OF 2 WEEKS ALONE<br />© InRev Systems 201...
BRAND LOCALIZATION IS HIGHEST FOR US, FOLLOWED BY CHINA AND INDONESIA <br />© InRev Systems 2011<br />3<br />
BASKIN ROBBINS SHOULD BE CONCERNED ABOUT ITS BRAND OPINION– 43.62% NEGATIVE MENTIONS<br />© InRev Systems 2011<br />4<br />
IN TERMS OF CHANNELS, BRAND PROMINENCE IS HIGHEST IN TWITTER <br />© InRev Systems 2011<br />5<br />
MALE:FEMALE <br />BRAND MENTION CONTRIBUTION IS ALMOST EQUAL WITH MALE SLIGHTLY MORE ACTIVE AT 57%<br />© InRev Systems 20...
YOUNG TEENS IN THE AGE GROUP OF 13-17 CONTIBUTES TO 50% OF THE TOTAL BRAND CONVERSATIONS<br />© InRev Systems 2011<br />7<...
© InRev Systems 2011<br />8<br />Even though the BUZZ about Baskin Robbins in India is low, there is no negative sentiment...
© InRev Systems 2011<br />9<br />THERE IS LOT OF SCOPE FOR BASKIN ROBBINS TO GAIN BY ENGAGING ACTIVELY WITH ITS FANS IN IN...
© InRev Systems 2011<br />10<br />BASKIN ROBBINS CLOSEST COMPETITOR IN INDIA – KWALITY WALLS IS VERY LOCALIZED TO INDIA & ...
The research has been conducted using Simplify360<br />Keywords tracked from 26th Aug – 09th Sept 2011<br />Start Using Si...
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Baskin Robbins Most Talked About in US, China & Indonesia in Social Media

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This presentation shows how social media can be used as a medium for getting meaningful insights about brands. In this case, Baskin Robbins is used as an example.

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Baskin Robbins Most Talked About in US, China & Indonesia in Social Media

  1. 1. RESEARCH BY TEAM<br />© InRev Systems 2011<br />1<br />BASKIN ROBBINS MOST TALKED ABOUT IN US, CHINA AND INDONESIA IN SOCIAL MEDIA<br />
  2. 2. THE BRAND PROMINENCE OF BASKIN ROBBINS IS VERY HIGH – 11637 MENTIONS IN A PERIOD OF 2 WEEKS ALONE<br />© InRev Systems 2011<br />2<br />
  3. 3. BRAND LOCALIZATION IS HIGHEST FOR US, FOLLOWED BY CHINA AND INDONESIA <br />© InRev Systems 2011<br />3<br />
  4. 4. BASKIN ROBBINS SHOULD BE CONCERNED ABOUT ITS BRAND OPINION– 43.62% NEGATIVE MENTIONS<br />© InRev Systems 2011<br />4<br />
  5. 5. IN TERMS OF CHANNELS, BRAND PROMINENCE IS HIGHEST IN TWITTER <br />© InRev Systems 2011<br />5<br />
  6. 6. MALE:FEMALE <br />BRAND MENTION CONTRIBUTION IS ALMOST EQUAL WITH MALE SLIGHTLY MORE ACTIVE AT 57%<br />© InRev Systems 2011<br />6<br />
  7. 7. YOUNG TEENS IN THE AGE GROUP OF 13-17 CONTIBUTES TO 50% OF THE TOTAL BRAND CONVERSATIONS<br />© InRev Systems 2011<br />7<br />
  8. 8. © InRev Systems 2011<br />8<br />Even though the BUZZ about Baskin Robbins in India is low, there is no negative sentiments about the brand <br />
  9. 9. © InRev Systems 2011<br />9<br />THERE IS LOT OF SCOPE FOR BASKIN ROBBINS TO GAIN BY ENGAGING ACTIVELY WITH ITS FANS IN INDIA<br />
  10. 10. © InRev Systems 2011<br />10<br />BASKIN ROBBINS CLOSEST COMPETITOR IN INDIA – KWALITY WALLS IS VERY LOCALIZED TO INDIA & HAS HIGHEST PROMINENCE IN BLOGS<br />JUST 54 BRAND MENTIONS IN 2 WEEKS<br />
  11. 11. The research has been conducted using Simplify360<br />Keywords tracked from 26th Aug – 09th Sept 2011<br />Start Using Simplify360 Today<br />Or Send a Mail to -<br />david@in-rev.com<br />For Details, Visit - <br />http://simplify360.com/<br />http://simplify360.com/blog/<br />VP - Sales, <br />InRev Systems<br />http://www.facebook.com/simplify360<br />@simplify360<br />Images Courtesy - officeimg.vo.msecnd.net<br />11<br />© InRev Systems 2011<br />

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