Baskin Robbins Most Talked About in US, China & Indonesia in Social Media

RESEARCH BY TEAM
© InRev Systems 2011
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BASKIN ROBBINS MOST TALKED ABOUT IN US, CHINA AND INDONESIA IN SOCIAL MEDIA

THE BRAND PROMINENCE OF BASKIN ROBBINS IS VERY HIGH – 11637 MENTIONS IN A PERIOD OF 2 WEEKS ALONE
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BRAND LOCALIZATION IS HIGHEST FOR US, FOLLOWED BY CHINA AND INDONESIA
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BASKIN ROBBINS SHOULD BE CONCERNED ABOUT ITS BRAND OPINION– 43.62% NEGATIVE MENTIONS
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IN TERMS OF CHANNELS, BRAND PROMINENCE IS HIGHEST IN TWITTER
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MALE:FEMALE
BRAND MENTION CONTRIBUTION IS ALMOST EQUAL WITH MALE SLIGHTLY MORE ACTIVE AT 57%
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YOUNG TEENS IN THE AGE GROUP OF 13-17 CONTIBUTES TO 50% OF THE TOTAL BRAND CONVERSATIONS
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Even though the BUZZ about Baskin Robbins in India is low, there is no negative sentiments about the brand

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THERE IS LOT OF SCOPE FOR BASKIN ROBBINS TO GAIN BY ENGAGING ACTIVELY WITH ITS FANS IN INDIA

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BASKIN ROBBINS CLOSEST COMPETITOR IN INDIA – KWALITY WALLS IS VERY LOCALIZED TO INDIA & HAS HIGHEST PROMINENCE IN BLOGS
JUST 54 BRAND MENTIONS IN 2 WEEKS

The research has been conducted using Simplify360
Keywords tracked from 26th Aug – 09th Sept 2011
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http://www.buzzom.com	16712
http://translate.googleusercontent.com	19
http://taih7580.blogspot.com	13
http://paper.li	3
http://freakygear.blogspot.com	2
http://207.46.192.232	1
http://webcache.googleusercontent.com	1

Baskin Robbins Most Talked About in US, China & Indonesia in Social Media

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