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Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
 

Baskin Robbins Most Talked About in US, China & Indonesia in Social Media

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This presentation shows how social media can be used as a medium for getting meaningful insights about brands. In this case, Baskin Robbins is used as an example.

This presentation shows how social media can be used as a medium for getting meaningful insights about brands. In this case, Baskin Robbins is used as an example.

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    Baskin Robbins Most Talked About in US, China & Indonesia in Social Media Baskin Robbins Most Talked About in US, China & Indonesia in Social Media Presentation Transcript

    • RESEARCH BY TEAM
      © InRev Systems 2011
      1
      BASKIN ROBBINS MOST TALKED ABOUT IN US, CHINA AND INDONESIA IN SOCIAL MEDIA
    • THE BRAND PROMINENCE OF BASKIN ROBBINS IS VERY HIGH – 11637 MENTIONS IN A PERIOD OF 2 WEEKS ALONE
      © InRev Systems 2011
      2
    • BRAND LOCALIZATION IS HIGHEST FOR US, FOLLOWED BY CHINA AND INDONESIA
      © InRev Systems 2011
      3
    • BASKIN ROBBINS SHOULD BE CONCERNED ABOUT ITS BRAND OPINION– 43.62% NEGATIVE MENTIONS
      © InRev Systems 2011
      4
    • IN TERMS OF CHANNELS, BRAND PROMINENCE IS HIGHEST IN TWITTER
      © InRev Systems 2011
      5
    • MALE:FEMALE
      BRAND MENTION CONTRIBUTION IS ALMOST EQUAL WITH MALE SLIGHTLY MORE ACTIVE AT 57%
      © InRev Systems 2011
      6
    • YOUNG TEENS IN THE AGE GROUP OF 13-17 CONTIBUTES TO 50% OF THE TOTAL BRAND CONVERSATIONS
      © InRev Systems 2011
      7
    • © InRev Systems 2011
      8
      Even though the BUZZ about Baskin Robbins in India is low, there is no negative sentiments about the brand
    • © InRev Systems 2011
      9
      THERE IS LOT OF SCOPE FOR BASKIN ROBBINS TO GAIN BY ENGAGING ACTIVELY WITH ITS FANS IN INDIA
    • © InRev Systems 2011
      10
      BASKIN ROBBINS CLOSEST COMPETITOR IN INDIA – KWALITY WALLS IS VERY LOCALIZED TO INDIA & HAS HIGHEST PROMINENCE IN BLOGS
      JUST 54 BRAND MENTIONS IN 2 WEEKS
    • The research has been conducted using Simplify360
      Keywords tracked from 26th Aug – 09th Sept 2011
      Start Using Simplify360 Today
      Or Send a Mail to -
      david@in-rev.com
      For Details, Visit -
      http://simplify360.com/
      http://simplify360.com/blog/
      VP - Sales,
      InRev Systems
      http://www.facebook.com/simplify360
      @simplify360
      Images Courtesy - officeimg.vo.msecnd.net
      11
      © InRev Systems 2011