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Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
Baskin Robbins Most Talked About in US, China & Indonesia in Social Media
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Baskin Robbins Most Talked About in US, China & Indonesia in Social Media

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This presentation shows how social media can be used as a medium for getting meaningful insights about brands. In this case, Baskin Robbins is used as an example.

This presentation shows how social media can be used as a medium for getting meaningful insights about brands. In this case, Baskin Robbins is used as an example.

Published in: Business, Technology
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  • 1. RESEARCH BY TEAM
    © InRev Systems 2011
    1
    BASKIN ROBBINS MOST TALKED ABOUT IN US, CHINA AND INDONESIA IN SOCIAL MEDIA
  • 2. THE BRAND PROMINENCE OF BASKIN ROBBINS IS VERY HIGH – 11637 MENTIONS IN A PERIOD OF 2 WEEKS ALONE
    © InRev Systems 2011
    2
  • 3. BRAND LOCALIZATION IS HIGHEST FOR US, FOLLOWED BY CHINA AND INDONESIA
    © InRev Systems 2011
    3
  • 4. BASKIN ROBBINS SHOULD BE CONCERNED ABOUT ITS BRAND OPINION– 43.62% NEGATIVE MENTIONS
    © InRev Systems 2011
    4
  • 5. IN TERMS OF CHANNELS, BRAND PROMINENCE IS HIGHEST IN TWITTER
    © InRev Systems 2011
    5
  • 6. MALE:FEMALE
    BRAND MENTION CONTRIBUTION IS ALMOST EQUAL WITH MALE SLIGHTLY MORE ACTIVE AT 57%
    © InRev Systems 2011
    6
  • 7. YOUNG TEENS IN THE AGE GROUP OF 13-17 CONTIBUTES TO 50% OF THE TOTAL BRAND CONVERSATIONS
    © InRev Systems 2011
    7
  • 8. © InRev Systems 2011
    8
    Even though the BUZZ about Baskin Robbins in India is low, there is no negative sentiments about the brand
  • 9. © InRev Systems 2011
    9
    THERE IS LOT OF SCOPE FOR BASKIN ROBBINS TO GAIN BY ENGAGING ACTIVELY WITH ITS FANS IN INDIA
  • 10. © InRev Systems 2011
    10
    BASKIN ROBBINS CLOSEST COMPETITOR IN INDIA – KWALITY WALLS IS VERY LOCALIZED TO INDIA & HAS HIGHEST PROMINENCE IN BLOGS
    JUST 54 BRAND MENTIONS IN 2 WEEKS
  • 11. The research has been conducted using Simplify360
    Keywords tracked from 26th Aug – 09th Sept 2011
    Start Using Simplify360 Today
    Or Send a Mail to -
    david@in-rev.com
    For Details, Visit -
    http://simplify360.com/
    http://simplify360.com/blog/
    VP - Sales,
    InRev Systems
    http://www.facebook.com/simplify360
    @simplify360
    Images Courtesy - officeimg.vo.msecnd.net
    11
    © InRev Systems 2011

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