B2B Companies Leveraging Social Media & Social Media Brand Monitoring Report of Printo

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This presentation focus on B2B companies and how they have using social media for growing its business. A research on social media brand monitoring report of Printo - India's first and fastest growing network of print and document shops, is also included

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B2B Companies Leveraging Social Media & Social Media Brand Monitoring Report of Printo

  1. 1. SOCIAL MEDIA BRAND MONITORING REPORTOctober 2011 © InRev Systems 2011
  2. 2. For B2B Companies, adopting social media is essential for creating brand awareness and becoming an industry leader Leads can be generated by running campaigns and promoting it to the right audience at the right place SUCCESS STORIES OF B2B COMPANIES IN SOCIAL MEDIA© InRev Systems 2011
  3. 3. Forrester Research© InRev Systems 2011
  4. 4. # Forrester Research is an independent research company that provides pragmatic and forward- thinking advice to global leaders in business and technology # The research firm actively maintains a network of blogs and is also very active in Twitter and Facebook # Forrester Research has more than 6,500 fans in Facebook and there’s plenty of interaction taking place in the form of commenting on its wall as well as posting variety of# It has more than 96,000 followers in Twitter and it resourceful content, includinghas been using the channel to provide a rich mix of articles, videos, information abouttweets promoting Forrester events and content, and re- upcoming events and photos of pasttweeting other relevant content events © InRev Systems 2011
  5. 5. CREE© InRev Systems 2011
  6. 6. # Cree – a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor solutions for wireless and power applications # It use social media to build awareness and promote the benefits of LED Technology # It has 54 video uploads in its YouTube Channel and has received 292,584 upload views so far # It has 2,895 fans in Facebook and it share many photos where their product are in use to create# It has more than 5,600 followers in Twitter and it has awarenessbeen using the channel to provide awareness about theimportant of using LED lighting as well as to engagewith customers and followers © InRev Systems 2011
  7. 7. Target Customers : Both B2C & B2BPrinto Indias first and fastest growingnetwork of print and document shops © InRev Systems 2011
  8. 8. Where do people search for printing related solutions? It’s important to get featured in search engines result to be in the “awareness set” of people Most people use online search engine such as Google and Bing to search for printing related solutions To be in the “consideration set” of the patients, business need to have presence in social networking sites Most people especially the younger Generations look at the brand page of companies in Facebook and Twitter to get more information and make their decision to choose their preferred brand © InRev Systems 2011
  9. 9. People talk a lot in social media! Print/Printing Store • 273 mentions and conversations about “print/printing store” in the social media in 1 week’s period only • Volumes as per channels (one week) – Facebook : 7% – Twitter : 75% – Blogs : 12% – Video : 1% – News : 5% © InRev Systems 2011
  10. 10. Competition is stiff and retaining customers isdifficult and one of the channel that Printo should adopt for attracting and retaining customers is SOCIAL MEDIA © InRev Systems 2011
  11. 11. BRAND ANALYSIS© InRev Systems 2011
  12. 12. This research was carried out using Simplify360 Simplify360 is a web based social media engagement and analytics platform that offers a one stop solution to the social media needs of a business and lets you engage with your customers and interpret your social presence • Simplify360 provides an easy to use platform for tracking and listening to what people are talking about your Simplify360 lets you analyse brand in social communities the social media presence of your brand by giving you • With Simplify360 you can not only actionable insights listen to what your customers are talking about your brand but also engage with them! © InRev Systems 2011
  13. 13. THERE WERE 206 MENTIONS ABOUT PRINTO PRINTO IS INFAMOUS IN SOCIAL MEDIAIN THE SOCIAL MEDIA WITHIN A PERIOD 2 WEEKS 3% 27% • 40% of the conversations Printo received are negative sentiment about the brand• Facebook accounts for only 3% of the total conversations about Printo • Printo needs to focus on building brand reputation and reputation• Discussion Forums and Blogs contribute management to 40% and 29% of the channel of conversations respectively © InRev Systems 2011
  14. 14. TWITTER AGE-GROUP DEMOGRAPHICS PRINTO RULES AMONG YOUNG MALE TEENS IN TWITTER 24% 29% 26-35 18-25 Male 13-17 Female 71% Printo• Male contributes to 71% of the brand • 55% of the conversations come from mentions younger generations in the age range of 13-17 © InRev Systems 2011
  15. 15. THE GOOD & THE BAD Printo received a mixed reaction in Twitter – there were some love message as well as hatred message 13% 9% Hate Messages such as this could hurt News brand reputation 13% Love Query HUGE 9% Misc BUZZ 57% New: Printing Success: Entrepreneur Manish Sharma’s take on the Printo Story © InRev Systems 2011
  16. 16. Few queries were received– Printo should engage with customers quickly and pro- activelyPrinto should be active in Facebook FAST ! © InRev Systems 2011
  17. 17. Most tweets came from Bangalore and Printo is significantly popular in South India48% 39% Bangalore Chennai Others 13% © InRev Systems 2011
  18. 18. CONTACT US Or Send a Mail to - david@in-rev.com VP - Sales, InRev Systems © InRev Systems 2011

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