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How brands use facebook : Puma Vs Adidas
 

How brands use facebook : Puma Vs Adidas

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Quite everyone knows that Puma and Adidas were incubated by the Dassler brothers, Adolf and Rudolf. Ever since the split in 1948, these giants have had fierce battles in acquiring market share and ...

Quite everyone knows that Puma and Adidas were incubated by the Dassler brothers, Adolf and Rudolf. Ever since the split in 1948, these giants have had fierce battles in acquiring market share and attracting sportsmen and teenagers alike.

With the spawning of the expansion of social media, the brands have forged several channels to keep up with their patrons. Facebook is one arena where the saying ‘Even Homer sometimes nods’ makes much sense. The Facebook habitude of the giants differs considerably from the other and is an interesting analysis.

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    How brands use facebook : Puma Vs Adidas How brands use facebook : Puma Vs Adidas Presentation Transcript

    • Brand Fight on Facebook
      Social Media Case Study
      (c) InRev Systems
      Vs
      Disclaimer : The trademarks and logos belong to their respective owners.
      InRev does not own them.
    • (c) InRev Systems
      500+ million users in Facebook
    • (c) InRev Systems
      20+ million users “LIKE” brand pages each day
    • (c) InRev Systems
      But are brands leveraging them correctly?
    • Source : engagementdb.com
      (c) InRev Systems
      adidas’ Facebook Presence
      Official adidas page
    • adidas :Upsides and Downsides
      (c) InRev Systems
      Most updates are announcements and no engagement is done.
      Numerous Fan Pages of adidas
    • (c) InRev Systems
      adidas :Upsides and Downsides
      Social Game of adidas: Carried on with other gamers registered.
    • PUMA’s Facebook Presence
      (c) InRev Systems
      Official PUMA page
    • (c) InRev Systems
      PUMA :Upsides and Downsides
      Social Game of PUMA : Carried on by passing ball to any friend
      Very low fans on comparison with its rival
    • Fan Base : adidas Vs PUMA
      (c) InRev Systems
    • (c) InRev Systems
      Key Inferences
      • Facebook is more than a marketing arena – it’s more about engagement.
      • Obtaining a fan base is only the first step. Keeping them rightly entertained matters most.
      PUMA’s Page in Engaging with Fans
      Negative vibe on adidas’ page
    • A Little about Us
      (c)2010 InRev Systems
      Our product Buzzom.com was one of the top five most loved Twitter Applications in the world.
      We are a Young and Enthusiastic team that understand social media and technology.
      We are driven by experimentation and innovation.
    • Our Achievements
      (c)2010 InRev Systems
      Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more.
      Selected as one of the top innovative product companies at Microsoft TechSpark 2010.
      Featured in a Young Turks CNBC TV 18 as top selected innovative companies.
      Featured as ‘Startup of the Month’ in Silicon India 2010 .
    • (c)2010 InRev Systems
      We believe in conversationsrather than in presentation.
      So, let us know how we can help you.
      Deep Sherchan deep@in-rev.com
      Mobile : +91 9611122994
      Site : http://simplify360.com