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ACCENTURE IS THE MOST  LOVED BRAND WHILECOGNIZANT RECEIVED THE     HIGHEST BUZZ        © InRev Systems 2011   1
KEYWORDS TRACKEDACCENTURE                          LOGICACAPGEMINI                         MAHINDRA SATYAMCOGNIZANT       ...
HIGHLIGHTSOVERALL SENTIMENT ABOUT THE BRANDS AREGOOD       THERE IS A HUGE SKEW IN BRAND PROMINENCETWITTER IS THE CHANNEL ...
HIGHLIGHTS       BRAND PROMINENCE IS HIGHEST FOR COGNIZANTCONVERSATIONS ARE MOSTLY CONCENTRATEDIN PEOPLE BELONGING TO SPEC...
BRAND BUZZ                                       10723418“COGNIZANT RECEIVES THE HIGHEST BUZZ WITH  18480 MENTIONS WHILE M...
BRAND BUZZ16181                            3979                                113122641 2091                           80...
BRAND SENTIMENTACCENTURE IS THE MOST LOVED BRANDWHILE LOGICA IS THE MOST HATED ONE  AMONG ALL THE BRANDS TRACKED          ...
BRAND SENTIMENT    © InRev Systems 2011   8
DEMOGRAPHY – AGE GROUP“MAJORITY OF THE PEOPLE TALKING ABOUT THE BRANDS BELONG IN THE AGE GROUP OF 26-35           FOLLOWED...
DEMOGRAPHY – AGE GROUP       MAHINDRA       SATYAM IS        THE ONLY         BRAND         WHERE      YOUND TEENS      CO...
DEMOGRAPHY – GENDER             20%                                          80%“AN AVERAGE 80% MALE AND 20% FEMALE TALKS ...
DEMOGRAPHY – GENDER     THERE IS NOT    MUCH GENDER     VARIATION –     WNS HAS THE    HIGHEST % OF       FEMALE    CONTRI...
LOCATION       1st – US                             1st – India      2nd – India                            2nd – US      ...
LOCATION 1st – UK                                            1st – US2nd – India                                         2...
LOCATION  1st – India                           1st – US2nd – Germany                          2nd – India    3rd - US    ...
SOURCE OF CONVERSATION“TWITTER IS THE SOURCE WHERE MAJORITY OFTHE CONVERSATIONS ABOUT THE BRANDS COME  FROM FOLLOWED BY FA...
SOURCE OF CONVERSATION       © InRev Systems 2011   17
Research Done Using Simplify360Keywords were tracked from 17th – 24th Aug 2011For Details, Visit -                        ...
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Accenture is the most loved Technology Outsourcing Company in the social media

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Transcript of "Accenture is the most loved Technology Outsourcing Company in the social media"

  1. 1. ACCENTURE IS THE MOST LOVED BRAND WHILECOGNIZANT RECEIVED THE HIGHEST BUZZ © InRev Systems 2011 1
  2. 2. KEYWORDS TRACKEDACCENTURE LOGICACAPGEMINI MAHINDRA SATYAMCOGNIZANT TCS IBM WIPRO INFOSYS WNS © InRev Systems 2011 2
  3. 3. HIGHLIGHTSOVERALL SENTIMENT ABOUT THE BRANDS AREGOOD THERE IS A HUGE SKEW IN BRAND PROMINENCETWITTER IS THE CHANNEL WHERE MOST OF THE CONVERSATIONS COMES FROM MALES LEAD THE PACK IN TERMS OF CONTRIBUTION TO THE CONVERSATIONS © InRev Systems 2011 3
  4. 4. HIGHLIGHTS BRAND PROMINENCE IS HIGHEST FOR COGNIZANTCONVERSATIONS ARE MOSTLY CONCENTRATEDIN PEOPLE BELONGING TO SPECIFIC AGE GROUP INDIA AND US HAVE THE HIGHEST BRAND PROMINENCE BY GEOGRAPHYACCECTURE IS THE MOST LOVED BRAND INTECHNOLOGY OUTSOURCING INDUSTRY © InRev Systems 2011 4
  5. 5. BRAND BUZZ 10723418“COGNIZANT RECEIVES THE HIGHEST BUZZ WITH 18480 MENTIONS WHILE MAHINDRA SATYAMRECEIVES THE LEAST BUZZ WITH 882 MENTIONS IN A PERIOD OF 1 WEEK “ © InRev Systems 2011 5
  6. 6. BRAND BUZZ16181 3979 113122641 2091 8014 © InRev Systems 2011 6
  7. 7. BRAND SENTIMENTACCENTURE IS THE MOST LOVED BRANDWHILE LOGICA IS THE MOST HATED ONE AMONG ALL THE BRANDS TRACKED © InRev Systems 2011 7
  8. 8. BRAND SENTIMENT © InRev Systems 2011 8
  9. 9. DEMOGRAPHY – AGE GROUP“MAJORITY OF THE PEOPLE TALKING ABOUT THE BRANDS BELONG IN THE AGE GROUP OF 26-35 FOLLOWED BY 18-25“ © InRev Systems 2011 9
  10. 10. DEMOGRAPHY – AGE GROUP MAHINDRA SATYAM IS THE ONLY BRAND WHERE YOUND TEENS CONTRIBUTE TO 49% OF THE MENTIONS © InRev Systems 2011 10
  11. 11. DEMOGRAPHY – GENDER 20% 80%“AN AVERAGE 80% MALE AND 20% FEMALE TALKS ABOUT THE BRANDS“ © InRev Systems 2011 11
  12. 12. DEMOGRAPHY – GENDER THERE IS NOT MUCH GENDER VARIATION – WNS HAS THE HIGHEST % OF FEMALE CONTRIBUTING TO THE CONVERSATION © InRev Systems 2011 12
  13. 13. LOCATION 1st – US 1st – India 2nd – India 2nd – US 3rd - UK 3rd - Canada “MOST OF THE BRANDS HAVE MORE OR LESS AGLOBAL REACH WITH HIGHEST CONCENTRATION IN THE US AND INDIA“ © InRev Systems 2011 13
  14. 14. LOCATION 1st – UK 1st – US2nd – India 2nd – India 3rd - US 3rd - China 1st – US 1st – Brazil 2nd – India 2nd – Mexico 3rd - Brazil 3rd - China © InRev Systems 2011 14
  15. 15. LOCATION 1st – India 1st – US2nd – Germany 2nd – India 3rd - US 3rd - Brazil1st – India 1st – Chile 2nd – US 2nd – US 3rd - UK 3rd - China © InRev Systems 2011 15
  16. 16. SOURCE OF CONVERSATION“TWITTER IS THE SOURCE WHERE MAJORITY OFTHE CONVERSATIONS ABOUT THE BRANDS COME FROM FOLLOWED BY FACEBOOK AND BLOGS“ © InRev Systems 2011 16
  17. 17. SOURCE OF CONVERSATION © InRev Systems 2011 17
  18. 18. Research Done Using Simplify360Keywords were tracked from 17th – 24th Aug 2011For Details, Visit - Or Send a Mail to -http://simplify360.com/ david@in-rev.comhttp://simplify360.com/blog/ VP - Sales, http://www.facebook.com/simplify360 InRev Systems @simplify360 © InRev Systems 2011 18

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