Social Media Explained

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Jumping into Social Media. Looking at what social media means and how to use it.

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Social Media Explained

  1. 1. Recommendation of a Strategy Social Media & Social networking.
  2. 2. Overview <ul><li>Understanding Social Media
  3. 3. How it influences your work
  4. 4. What do you want it to achieve
  5. 5. How to put a plan together
  6. 6. How to maintain consistency
  7. 7. How to link all your social media together
  8. 8. What Social Networking really means </li></ul>
  9. 9. Social Media – Social Networking (the difference) <ul><li>Social Media are the tools we use
  10. 10. Social Networking is the relationships we create and maintain
  11. 11. Its about Human interaction and communication </li></ul>
  12. 12. Past, present, future In the past: transparency, participation, collaboration It was about family, talking, sharing, it took time, relationships were based around small circles, not much travelling. People knew their place, only a small number of people had much influence over what happened.
  13. 13. Development up to present <ul><li>20 th century bought the broadcast era. We told people what we wanted them to know. We shouted at them using press, television and film. </li></ul>
  14. 14. Present <ul><li>Internet increased communication access
  15. 15. Access to so much more information
  16. 16. Ability to talk to people all round the world </li></ul>
  17. 17. Today <ul><li>Social Media tools & Web 2.0
  18. 18. People are talking to each other </li></ul>
  19. 19. We think digitally now <ul><li>93% use the internet
  20. 20. 97% play games online, on consoles and on handhelds
  21. 21. 75% use social networks
  22. 22. 75% text message
  23. 23. 28% have their own blogs
  24. 24. 41% send pictures from their phones. </li></ul>
  25. 25. The difference from then to now <ul><li>We no longer shout our message
  26. 26. We influence our audience
  27. 27. We create relationships with our communities
  28. 28. We build trust
  29. 29. We talk to many more people
  30. 30. We listen to our audience
  31. 31. It is not all about us anymore
  32. 32. We have to take a leap of faith </li></ul>
  33. 33. A 2 way communication tool <ul><li>People want you to talk to them.
  34. 34. From telling to informing
  35. 35. From educating to collaborating
  36. 36. From leading to influencing
  37. 37. Our message is no longer to just the reader
  38. 38. It is now:
  39. 39. You ….....the reader........their readers......their friends........their friends friends...... and so on </li></ul>
  40. 40. Maintaining control <ul><li>You no longer control the message so you must learn to engage in a different way
  41. 41. Accept that all comments are shared
  42. 42. It is a culture shift
  43. 43. Collaboration creates greater effectiveness
  44. 44. Trust creates a stronger circle
  45. 45. Participate – people support what they help create </li></ul>
  46. 46. Collaboration requires a leap of faith.
  47. 47. 8 Best principles Mission drives everything: clarity is crucial Let policy guide, but make sure it is flexible Know the environment Consider a pilot as a proof-of-concept Secure support of senior leaders Create internal cross-functional alignment Roll out, don’t launch Keep listening & let what you hear inform your participation
  48. 48. Tools <ul><li>There are many tools to make life easier
  49. 49. Having a strategy will inform which tools you need to use
  50. 50. Social Media does not require a huge investment of money, however some investment will make your campaign more effective
  51. 51. Trust your staff, your volunteers, your audience </li></ul>
  52. 52. Enjoy. <ul><li>For more information or help contact.
  53. 53. Bev Hepting
  54. 54. 6 Orchard Street, Blandford, Dorset.
  55. 55. [email_address]
  56. 56. www.gogivesocially.com
  57. 57. HAVE FUN </li></ul>

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