Get organised

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Get yourself organised before you start your Social Networking compaign.

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Get organised

  1. 1. Social Media Plan Get your self organised
  2. 2. Where do I start <ul><li>Your Audience </li></ul><ul><ul><li>Your audience is not always the people you think they are. </li></ul></ul><ul><ul><li>Divide your audience down into catagories </li></ul></ul><ul><ul><ul><li>Clients/Customers </li></ul></ul></ul><ul><ul><ul><li>Subscribers/supporters </li></ul></ul></ul><ul><ul><ul><li>Funders </li></ul></ul></ul><ul><ul><ul><li>Stakeholders </li></ul></ul></ul><ul><ul><ul><li>Competition (think of this in a positive light). </li></ul></ul></ul><ul><ul><ul><li>Are there any more? </li></ul></ul></ul>
  3. 3. What do you want to say <ul><li>How many different things do you want to say to your audience </li></ul><ul><ul><li>What you have done </li></ul></ul><ul><ul><li>What your services are </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>What you sell </li></ul></ul><ul><ul><li>What you need </li></ul></ul><ul><ul><li>Please fund us </li></ul></ul><ul><ul><li>Recruitment (Volunteers & Staff) </li></ul></ul><ul><ul><li>Who you are </li></ul></ul><ul><ul><li>Local news </li></ul></ul><ul><ul><li>How to Newsheets/Newsletters </li></ul></ul><ul><ul><li>Is there anything else? </li></ul></ul>
  4. 4. How do you want to say it <ul><li>What are you going to use to get the message across </li></ul><ul><ul><li>Daily updates </li></ul></ul><ul><ul><li>Short twitter updates </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Press Release </li></ul></ul><ul><ul><li>Photo’s </li></ul></ul><ul><ul><li>Video’s </li></ul></ul><ul><ul><li>Audio sound bites </li></ul></ul><ul><ul><li>Adverts </li></ul></ul><ul><ul><li>Notes </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>On-line Radio </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Webinars </li></ul></ul>
  5. 5. How can I engage my audience <ul><li>Ways to involve people </li></ul><ul><ul><li>Interesting/relevent content </li></ul></ul><ul><ul><li>Photo’s </li></ul></ul><ul><ul><li>Video’s </li></ul></ul><ul><ul><li>Comment boxes </li></ul></ul><ul><ul><li>Competitions </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>On-line Events </li></ul></ul><ul><ul><li>Apps (such as Fan of the month on Facebook) </li></ul></ul><ul><ul><li>Free gifts (such as templates or reports) </li></ul></ul><ul><ul><li>Jokes </li></ul></ul><ul><ul><li>Controversial comments that create discussion </li></ul></ul><ul><ul><li>Re-posting or re-tweeting etc. </li></ul></ul>
  6. 6. Where do I say it <ul><li>This will depend on your audience </li></ul><ul><ul><li>Social Networking sites (Facebook, Myspace, Twitter + others) </li></ul></ul><ul><ul><li>Video sites (YouTube, Google video’s + others ) </li></ul></ul><ul><ul><li>Photo sharing sites (flicker + others) </li></ul></ul><ul><ul><li>Blogging sites (wordpress, Google Buzz + others) </li></ul></ul><ul><ul><li>Professional business sites (Linkedin + others) </li></ul></ul><ul><ul><li>Specialist sites (Pixel Groovy, Buzzflash. + others) </li></ul></ul><ul><ul><li>Bookmark sites (Google reader, Digg, Del.ici.us + others) </li></ul></ul>
  7. 7. How do I measure it <ul><li>Monitor your Social Media through </li></ul><ul><ul><li>Number of likes </li></ul></ul><ul><ul><li>Number of subscribers </li></ul></ul><ul><ul><li>Influence on others </li></ul></ul><ul><ul><li>People talking about you </li></ul></ul><ul><ul><li>How many re-tweets or sharing happens from your site </li></ul></ul><ul><ul><li>Audience growth </li></ul></ul><ul><ul><li>Email subscriptions </li></ul></ul><ul><ul><li>Referrels </li></ul></ul><ul><ul><li>Views of Video’s/Photo’s </li></ul></ul><ul><ul><li>can you think of any more? </li></ul></ul>
  8. 8. Why am I doing all this <ul><li>Marketing your organisation </li></ul><ul><li>Creating a brand </li></ul><ul><li>Raising your profile </li></ul><ul><li>Recruiting more supporters </li></ul><ul><li>Raising funds </li></ul><ul><li>Creating awareness of what you do </li></ul><ul><li>Spreading the word </li></ul><ul><li>Using affordable marketing </li></ul><ul><li>This is where your audience are </li></ul><ul><li>Engaging with your community </li></ul><ul><li>Advertising your services </li></ul><ul><li>Need I go on? </li></ul>

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