Get organised
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Get yourself organised before you start your Social Networking compaign.

Get yourself organised before you start your Social Networking compaign.

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Get organised Presentation Transcript

  • 1. Social Media Plan Get your self organised
  • 2. Where do I start
    • Your Audience
      • Your audience is not always the people you think they are.
      • Divide your audience down into catagories
        • Clients/Customers
        • Subscribers/supporters
        • Funders
        • Stakeholders
        • Competition (think of this in a positive light).
        • Are there any more?
  • 3. What do you want to say
    • How many different things do you want to say to your audience
      • What you have done
      • What your services are
      • Case Studies
      • What you sell
      • What you need
      • Please fund us
      • Recruitment (Volunteers & Staff)
      • Who you are
      • Local news
      • How to Newsheets/Newsletters
      • Is there anything else?
  • 4. How do you want to say it
    • What are you going to use to get the message across
      • Daily updates
      • Short twitter updates
      • Blog
      • Articles
      • Press Release
      • Photo’s
      • Video’s
      • Audio sound bites
      • Adverts
      • Notes
      • Interviews
      • Newsletters
      • Emails
      • On-line Radio
      • Podcasts
      • Webinars
  • 5. How can I engage my audience
    • Ways to involve people
      • Interesting/relevent content
      • Photo’s
      • Video’s
      • Comment boxes
      • Competitions
      • Polls
      • Surveys
      • On-line Events
      • Apps (such as Fan of the month on Facebook)
      • Free gifts (such as templates or reports)
      • Jokes
      • Controversial comments that create discussion
      • Re-posting or re-tweeting etc.
  • 6. Where do I say it
    • This will depend on your audience
      • Social Networking sites (Facebook, Myspace, Twitter + others)
      • Video sites (YouTube, Google video’s + others )
      • Photo sharing sites (flicker + others)
      • Blogging sites (wordpress, Google Buzz + others)
      • Professional business sites (Linkedin + others)
      • Specialist sites (Pixel Groovy, Buzzflash. + others)
      • Bookmark sites (Google reader, Digg, Del.ici.us + others)
  • 7. How do I measure it
    • Monitor your Social Media through
      • Number of likes
      • Number of subscribers
      • Influence on others
      • People talking about you
      • How many re-tweets or sharing happens from your site
      • Audience growth
      • Email subscriptions
      • Referrels
      • Views of Video’s/Photo’s
      • can you think of any more?
  • 8. Why am I doing all this
    • Marketing your organisation
    • Creating a brand
    • Raising your profile
    • Recruiting more supporters
    • Raising funds
    • Creating awareness of what you do
    • Spreading the word
    • Using affordable marketing
    • This is where your audience are
    • Engaging with your community
    • Advertising your services
    • Need I go on?