Nascar Network Radio Spots

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    Nascar Network Radio Spots - Presentation Transcript

    1.  
      • Coverage throughout North America with 48 million satellite radio listeners projected by 2010
      • Faster growth than Satellite TV and Wireless
      • Listening between car, home, office and on the go
      • Audio entertainment medium that touches consumers closest to point of purchase
      • Emerging medium that dominates in-car listening
      • Listeners “love” using their device 57% more than Terrestrial listeners
      • Broader and more targeted content choices than Terrestrial radio
      • Subscription business provides
        • flexibility to tailor programming to individual consumer needs
        • natural commercial breaks enabling seamless content flow
      Satellite Radio Source: Customer Satisfaction Survey Q2 2006 (GfK NOP), Arbitron Radio Listening Trends 2007, and Citi Investment Research
      • Reaching over 19 million engaged listeners
      • Fastest growing radio company
      • 91% of time in-car spent listening to Sirius
      • 26 hours of listening per week, 37% above Terrestrial
      • Subscribers are comprised of young, technologically savvy consumers and early middle-age consumers with disposable income
      • 2 nd largest U.S. Subscription Media Business
      Source: Customer Satisfaction Survey Q2 2006 (GfK NOP), Arbitron Radio Listening Trends 2007, and Citi Investment Research Sirius XM Radio
    2. NASCAR and SIRIUS
      • Exclusive Satellite Radio Broadcast Partner
      • Official Satellite Radio Marketing Partner
      • 24/7 SIRIUS NASCAR Radio (Channel 128)
      • Coverage of every national series race:
        • NASCAR Sprint Cup Series
        • NASCAR Nationwide Series
        • NASCAR Craftsman Truck Series
      • Unprecedented NASCAR Drive2Crew Chatter TM race coverage
      • 24/7/365, get in-depth coverage of Every Race and Everything in Between
      • Hear lap by lap coverage of every race in the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Craftsman Truck Series.
      • Five channels of Driver2Crew Chatter TM
      • Vote online weekly for the Fan’s Choice Driver2Crew channel.
      • Talk NASCAR all day – call in and discuss the latest news, rumors and events on and off the track with NASCAR experts and insiders.
      Every Race & Everything In Between
      • 75 Million NASCAR Fans
        • 1 in 3 US adults are NASCAR fans
      • #2 Regular Season Sport on Television
      • Thousands of Events Across America
        • 1,500 events at over 100 tracks in 35 US states, Canada, and Mexico
      • #1 Spectator Sport
        • 17 of the top 20 most attended sporting events in the US are NASCAR events
      • Uniquely Long 10 Month Season
        • NASCAR has a year-round sales cycle with events during every month of the year
      • Billions in Licensed Sales
        • Over $2 billion in licensed product sales, a top performer among major sports
      • Most Brand Loyal Fans in All of Sports
        • NASCAR fans are 3 times as likely to try and purchase NASCAR-related sponsors’ products and services
      • Corporate Partnerships
        • More Fortune 500 companies rely on NASCAR to build their brands than any other sport
      IMPRESSIVE NUMBERS IT’S NOT JUST A SPORT… IT’S A LIFESTYLE.
    3. Every Race & Everything In Between
      • No one puts fans inside the pits, inside the garage and inside the heads of competitors like SIRIUS NASCAR Radio
        • Live from the track every weekend
        • Live from the media center & garages when news breaks
        • Live from victory lane for exclusive interviews with winning team
        • Live from every important NASCAR event
      • The Morning Drive – Weekdays 7 am - 11 am ET
      • Get a fast start to your day with veteran race announcer Mike Bagley and renowned NASCAR beat reporter and columnist David Poole, as they delve into the latest news and rumors, interview prominent guests and take calls.
      • Tradin’ Paint – Weekdays 11 am - 3 pm ET
      • Legendary gas man Danny "Chocolate" Myers and veteran broadcaster Steve Post take on the toughest topics and rub fenders with all comers, taking as much contact as they deal out.
      SIRIUS NASCAR RADIO
      • SIRIUS Speedway – Weekdays 3pm - 7pm ET
      • The show that started it all on Sirius NASCAR Radio keeps listeners informed (and laughing) with an unpredictable mix of driver interviews, insightful commentary and listener phone calls.
      • NASCAR Live – Tuesdays 7pm ET
      • Live from DAYTONA USA, the legendary Eli Gold hosts a star-filled hour that gives listeners a rare opportunity to speak one-on-one with the biggest names in NASCAR.
      SIRIUS NASCAR RADIO
      • NASCAR Collector – Saturdays 8 am ET
      • Hosts Buzz McKim, Mike Storms and Tim Trout provide NASCAR racing
      • expertise, collectable information and value insight for vintage die-cast
      • models, NASCAR souvenirs and memorabilia of all types.
      • The ultimate avenue for avid fans to tell their favorite stories, share their beloved treasures and get the latest information about limited edition merchandise, their release dates and where to get their hands on the next hottest collectable.
      • The Front Stretch - Weekends 9 am - Noon ET (Rebroadcast
      • Saturdays 10 pm - 1 am ET and Sundays 6 pm - 9 pm ET)
      • Pat Patterson, better know as “The Racing Guy” has been a part of modern day motor sports for more than 25 years and now he jumpstarts your racing weekend with three hours of in-depth news, talk and information.
      SIRIUS NASCAR RADIO
      • The Back Stretch – Sundays Noon - 3 pm ET
      • (Rebroadcast Sun 11 pm - 2 am)
      • Jerry Bonkowski and Mark Garrow welcome guests for three hours of fast-paced racing talk that you’d expect from this veteran motor sports insider.
      • Press Pass - Saturdays Noon - 3 pm ET
      • (Rebroadcast Sundays 1 am - 4 am ET)
      • Jenna Fryer of The Associated Press and Steve Post of The Motor Racing
      • Network, cover the sport of NASCAR from a reporter's perspective, welcoming
      • top personalities, the best beat writers and veteran broadcasters from around the country.
      • Manifold Destiny w/ Mojo Nixon - Saturdays 3 pm – 6 pm ET
      • (Rebroadcast Sundays 4 am - 7 am ET)
      • Join the irrepressible wildman Mojo Nixon as he gets back to the racing roots of
      • his youth with a wheel gripping thrill-ride of redneck ruminations that celebrate
      • the world of NASCAR.
      SIRIUS NASCAR RADIO
      • The Front Stretch
      • Weekends 9 am - Noon
      • Pat Patterson, “The Racing Guy,” jumpstarts your racing weekend.
      • Press Pass
      • Weekends Noon - 3 pm
      • Hosted by Alex Hayden & Steve Post
      • 2-Hour Live Pre-Race Coverage
      • with Dave Moody & Steve Post
      • 2-Hour Live Post-Race Coverage
      • with Steve Post & Alex Hayden
      SIRIUS NASCAR RADIO all times EST
    4. RACE DAY COVERAGE
        • The premiere series in NASCAR racing.
        • Winner is chosen based on a point system over a total of 40 races annually, with the last 10 races culminating in the Chase for the Championship.
        • The Nationwide Series is a stock car racing series owned and operated by NASCAR.
        • NASCAR's second division, and is a proving ground for drivers who wish to step up to the organization's top level, the Nextel Cup.
        • Winner is chosen on the total number of points accumulated over 35 races annually.
        • Nationwide has taken over the series sponsorship from Busch in 2008 after 25 years.
        • The Craftsman Truck Series is a popular NASCAR racing series that features modified pickup trucks.
        • One of the three national divisions of NASCAR, together with the Busch series and the Nextel Cup.
        • Winner is chosen on the total number of points accumulated over 25 races annually.
    5. The Major Players are Heard on SIRIUS
      • Regular weekly guests on SIRIUS include:
      • Ray Evernham Kenny Wallace
      • Elliott Sadler Scott Riggs
      • David Ragan Bobby Hamilton Jr. 
      • Frequent guests on SIRIUS include:
      • Brian France Mike Helton
      • Dale Earnhardt Jr. Jeff Gordon
      • Jimmie Johnson Jack Roush
      • Rick Hendrick Darrell Waltrip
      • Richard Petty and many more…
    6. Driver2Crew Chatter Driver2Crew Chatter™ puts NASCAR fans in the car and in the pit with a number of driver feeds for every NASCAR Sprint Cup Series™ race. Listen in as the driver and crew chief engage in thrilling high-speed and high-stakes strategy debates. Plus, each Driver2Crew Chatter feed combines the overall race broadcast with the in-car audio, so you can follow your favorite driver and the entire field on the same channel.
      • SIRIUS NASCAR Radio has a wide variety of sponsorship opportunities throughout the season during our most popular show segments:
      • Chase for the Cup Recap
      • Every week, during the Chase for the Sprint Cup, NASCAR will recap drivers, standings, strategies and the chances that the top drivers have to come out on top at the end of the season. This segment will be exclusively sponsored by CLIENT.
      • Guest Hotline
      • The Guest Hotline on SIRIUS NASCAR Radio will feature popular drivers, crew and notable industry personalities. Guest will call in to give their own take on what is going on in all the NASCAR Series races. CLIENT will gain significant exposure through “CLIENT Guest Hotline” mentions throughout the day.
      • Track Side Studios
      • The Track Side Studios is where all Sirius NASCAR Radio coverage
      • is based LIVE. CLIENT will be the presenting sponsor of Sirius NASCAR Radio on Race Day throughout the season. You are listening to NASCAR Radio LIVE from the “CLIENT Track Side Studios”.
      • Pre and Post Race Shows
      • Before and after every race, the studios rev their engines with constant updates and news coming in from all over the track. Prominently showcased in our pre and post Race shows, SIRIUS NASCAR Radio will cover everything from track conditions before the race to interviews with the winning driver from victory lane presented by CLIENT.
    7. Daypart Rate Length M-F 6a-7p (52 wks) 10x $250 :30s Truck Race (In race) (28 wks) 1x $250 :30s Nationwide Series (In Race) (28 wks) 1x $350 :30s Sprint Series (In Race) (28 wks) 1x $450 :30 This proposal is for races beginning on May 2 nd , 2009 – November 2009 Sponsorship is available. For instance, “who is the Fan’s choice this week- Sponsored by your client”. This Package Presented by Hollywood Branding International For more information contact: Beverly Nation 314.776.1018 Email: [email_address]

    + Beverly NationBeverly Nation, 6 months ago

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