Cost Effective High Frequency Unsurpassed Recall Rates Geographic Targeting Larger than life visuals In-Theatre Advertising

Cost Effective

High Frequency

Unsurpassed Recall Rates

Geographic Targeting

Larger than life visuals

After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers After 1 week – 64.3% After 1 month – 49.4% 1-3 months – 31.8% 3-12 months – 18.6% Over 1 year – 5.7% Source: K. Johnson “ Cinema Advertising” Journal of Advertising Amazing Recall

After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers

After 1 week – 64.3%

After 1 month – 49.4%

1-3 months – 31.8%

3-12 months – 18.6%

Over 1 year – 5.7%

Only pennies per viewer 40’x 20’, 15-second spots for less than .50 in High Definition Low CPM Less expensive than most media yet more impactful Cost Effective Great Value

Only pennies per viewer

40’x 20’, 15-second spots for less than .50 in High Definition

Low CPM

Less expensive than most media yet more impactful

“ Last year (2008) US movie box office admissions were nearly ten times greater than admissions for all 4 professional major sports leagues combined.” -Ed Hepner The Properties Group New York 2 billion moviegoers each year! Source – Nielsen Media Research Billions of Moviegoers

“ Last year (2008) US movie box office admissions were nearly ten times greater than admissions for all 4 professional major sports leagues combined.”

-Ed Hepner

The Properties Group

New York

75% are ages 18-49 47% are ages 18-34 46% are college educated Average household income is $75,000 54% of moviegoers are female 46% are male Sources: Exhibitor Relations, Motion Picture Almanac, Nielsen Media Research Who Sees Your Ad?

75% are ages 18-49

47% are ages 18-34

46% are college educated

Average household income is $75,000

54% of moviegoers are female

46% are male

Indexed Against Population Agree / Strongly Agree It's important to have a full social life 123 I like to be with a crowd of people 119 I love to do as many sports as possible 115 I look for new experiences every day 112 I was born to shop 130 If I could eat out every night I would 120 I wear clothes that will get me noticed 132 It's important to look fashionable 116 I will buy a product because of the label 119 Computers and technology give me more control 124 over my life Source: Roy Morgan Jan 2008 - Dec 2008 Attitudes of Moviegoers

Indexed Against Population

Agree / Strongly Agree

It's important to have a full social life 123

I like to be with a crowd of people 119

I love to do as many sports as possible 115

I look for new experiences every day 112

I was born to shop 130

If I could eat out every night I would 120

I wear clothes that will get me noticed 132

It's important to look fashionable 116

I will buy a product because of the label 119

Computers and technology give me more control 124

over my life

Source: Roy Morgan Jan 2008 - Dec 2008

Moviegoing is year-round entertainment Several new films debut each Friday An average of $22 million is spent advertising each new film release, driving the crowds to the theatres Associate your company with the attraction of Hollywood Differentiate your brand! Source: Exhibitor Relations Power of Hollywood

Moviegoing is year-round entertainment

Several new films debut each Friday

An average of $22 million is spent advertising each new film release, driving the crowds to the theatres

Associate your company with the attraction of Hollywood

Differentiate your brand!

Slide program – three 10-second ads that run before the feature film Digital Spots – commercials that run before the feature film Concessions – popcorn bags & buckets, soda cups, kiddie packs In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings Audio spots heard throughout the lobbies Print products – distribute flyers, coupons, mini-applications Internet – banner ads placed on movie related websites Products That Brand

Slide program – three 10-second ads that run before the feature film

Digital Spots – commercials that run before the feature film

Concessions – popcorn bags & buckets, soda cups, kiddie packs

In-lobby signage-

Plasma lobby screens, posters, floor graphics, window clings

Audio spots heard throughout the lobbies

Print products – distribute flyers, coupons, mini-applications

Internet – banner ads placed on movie related websites

Disney State of Oregon General Mills eBay State of Virginia Food & Drug Administration Chicago Crime Commission Nordstrom National Association of Neighborhoods, Washington D.C. Dept. of Justice, Washington D.C. State of Florida Leukemia & Lymphoma Society Fred Astaire Dance Studios City of Los Angeles Liberty University New Balance Janet Sartin Salons NYC Sunshine Group of Donald Trump Properties Some of Our Clients

Disney

State of Oregon

General Mills

eBay

State of Virginia

Food & Drug Administration

Chicago Crime Commission

Nordstrom

National Association of Neighborhoods, Washington D.C.

Dept. of Justice, Washington D.C.

State of Florida

Leukemia & Lymphoma Society

Fred Astaire Dance Studios

City of Los Angeles

Liberty University

New Balance

Janet Sartin Salons NYC

Sunshine Group of Donald Trump Properties

Why place your media buy through us? We are not limited to certain theatre circuits. We can place your advertising campaign on any screen nationwide. We negotiate the lowest advertising rates because of our volume buying. Our media consultants are trained specialists with experience in marketing & advertising. We make it easy ! We handle all the details. One call. One proposal. Call Beverly at 314-776-1018 www.HollywoodBranding.com

Why place your media buy through us?

We are not limited to certain theatre circuits.

We can place your advertising campaign on any screen nationwide.

We negotiate the lowest advertising rates because of our volume buying.

Our media consultants are trained specialists with experience in marketing & advertising.

We make it easy ! We handle all the details. One call. One proposal.

Call Beverly at 314-776-1018 www.HollywoodBranding.com