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Transcript

  • 1.
    • GRAVITY SUMMIT
    • 1 YEAR ANNIVERSARY EVENT
    • SOCIAL MEDIA MARKETING FOR BUSINESS
    • Covel Commons – UCLA
    • February 22, 2010
  • 2. THANK YOU! GRAVITY SUMMIT SPONSORS
  • 3. Speakers From These Companies
  • 4. Today’s Agenda
    • 9:00 AM — Welcome and Introduction
    • 9:10 AM — Social Media Marketing Overview,
    • Beverly Macy, Gravity Summit
    • 9:20 AM - AM Keynote, Kodak, Jeffrey Hayzlett – CMO
    • 9:50 AM - USAToday.com, Brian Dresher, Marketing
    • 10:10 AM – TURBOTAX, Scott Gulbransen, Corp Communications
    • 10:30 AM - Networking Break
    • 10: 50 AM – MAZDA/Rebel Industries, David Harris, Josh Levine
    • 11:10 AM – CITIZEN NET, Dan Benyamin CEO and UCLA Alumni
    • 11:30 AM – AWARDS PROGRAM – SPONSORED BY PEOPLEBROWSR
    • Hosts, Beverly Macy, Van Anderson
    • Candice Michelle, GoDaddy.com,
    • - Business - Kodak
    • - Entertainment – Felicia Day
    • - Social Good – Domino Foods, David Reis, DEI Worldwide
    • 12:15 – LUNCH
    • 1:15 PM – BREAKOUT SESSIONS – Choose One
    • Music, Entertainment and Sports/Sponsor LA Clippers
    • Roxy Theater, The Comedy Store, Fusicology, Fanscape, LA Clippers, City Publicity Action Sports
    • 2. Social Media Meets Social Good/Sponsor PayPal
    • PayPal, Mashable, Shira Lazar, Cause Media, Spirit Jump, CauseCast
    • 3. Getting Started – The Basics/Sponsored by GoDaddy
    • Lauren Kozak, Britney Spear’s Marketing Team
    • Serena Ehrlich, Blaze PR
    • Neal Schaffer, Windmill Networking
    • 2:30 PM Networking Break
    • 2:45 PM KEYNOTE, DOMINO’S PIZZA, Ramon DeLeon
    • 3:10 PM – VISIBLE TECHNOLOGIES, Blake Cahill, SVP
    • 3:30 PM SATELLITE MARKETING, Kevin Popovic, Author
    • 3:50 PM PEOPLEBROWSR, Jodee Rich, CEO and President
    • 4:10 PM MARKYR MEDIA, Kyra Reed, Marjorie Kase, Founders
    • 4:30 Closing Remarks and Adjourn
  • 5. Our Goal Today
    • Educate
    • Inform
    • Empower
  • 6. Your Experience Today
    • Drinking from the Fire Hose
    • New Ideas and Strategies
    • New Connections
  • 7. What Time Is It?
  • 8. Real Time Marketing
    • A new form of messaging
    • Transcends media, politics, celebrity
    • Social Search
    • Geo-Location / Mobile
    • News breaking phenomenon
    • An Early Warning System
    • Everyone’s connected
  • 9. Join The Conversation! What does this mean for you?
  • 10. HOW?
    • Start by LISTENING
    • What are your customers saying about you?
    • About your competition?
    • What are they interested in?
    • What is their motivation?
  • 11. WHERE?
    • Twitter
    • Blogs
    • Social Networks
    • Message Boards/Forums
    • Video Sharing Sites
    • Photo Sharing Sites
    • Wikis
  • 12. http://www.youtube.com/user/elabvideo "Does the flap of a butterfly's wings in Brazil set off a tornado in Texas?"
  • 13. AFTER PARTY
    • EVERYONE WELCOME!
    • THE ROXY ON SUNSET 9009 Sunset Boulevard West Hollywood, CA 90069 (310) 278-9457
  • 14. SMM Trends in 2010 From Harvard Business School
    • 1. Social media begins to look less social Perhaps it's not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
    • 2. Corporations look to scale This is a sign of things to come over the next year as more companies look to uncover cost savings or serve customers more effectively through leveraging social technology. 3. Social business becomes serious play As businesses look to incentivize activity within their internal or external networks, they may include carrots that encourage a bit of friendly competition.
    • 4. Your company will have a social media policy (and it might actually be enforced) From how to conduct yourself as an employee to what's considered competition, it's likely that you'll see something formalized about how the company views social media and your participation in it.
    • 5. Mobile becomes a social media lifeline What used to be cigarette breaks could turn into "social media breaks" as long as there is a clear signal and IT isn't looking. As a result, we may see more and/or better mobile versions of our favorite social drug of choice.
    • 6. Sharing no longer means e-mail It becomes more mainstream for people to share with networks what they used to do with e-mail lists. And content providers will be all too happy to help them distribute any way they choose.
    • http://blogs.harvardbusiness.org/cs/2009/11/six_social_media_trends.html
  • 15. http://www.youtube.com/watch?v=MIzlcH2q6Vo&feature=related
  • 16. Thank You!
    •   www.gravitysummit.com
    • Rodney Rumford
    • 858.720.9604
    • Twitter: www.twitter.com/rumford
    • Beverly W. Macy 310.860.4788 Twitter: www.twitter.com/beverlymacy