GravitySummit 2010 Rebel Mazda

1,648 views
1,340 views

Published on

Published in: Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,648
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Business Situation Mazda is a cult brand Challenge to build top-of-mind awareness
  • Talk briefly about Gen Y specific launch
  • Strategy is to start with the fans. Not this kind of fan.
  • People like this guy.
  • Or the owner of this car.
  • Or this guy.
  • Explain why this is important How does it work Need a graphic for this page Also discuss manager position here. Ask for resumes from the crowd!
  • Talk about LA Auto Show launch and 22 program
  • GravitySummit 2010 Rebel Mazda

    1. 1.
    2. 2.
    3. 3.
    4. 4.
    5. 5. Mazda In Social Media
    6. 7. 2011 Mazda 2
    7. 8.
    8. 9.
    9. 10.
    10. 11.
    11. 12.
    12. 14.
    13. 15. LAAS Launch <ul><li>Justin TV / Zoom Zoom Concentrate </li></ul><ul><ul><li>Cite handraiser success </li></ul></ul><ul><li>McDreamy </li></ul><ul><li>Mazda22 </li></ul>
    14. 16.

    ×