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ShoptoCook's Interactive Digital Marketing Platform

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ShoptoCook, Inc. (StC) offers a digital marketing platform for grocery retailers and brands, delivering engaging content across all forms of interactive media, including in-store touch screen …

ShoptoCook, Inc. (StC) offers a digital marketing platform for grocery retailers and brands, delivering engaging content across all forms of interactive media, including in-store touch screen displays, smartphones, tablet, and web. Content designed to engage shoppers with appealing meal ideas, value saving offers including paper and coupon-to-card coupons, special promotions, weekly ad circular, loyalty card integration, and category specific solutions pharmacy and beverage.

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  • 1. ENGAGE, INSPIRE, & MOTIVATE ShoptoCook’s Interactive Digital Marketing Platform In-the-Aisle Relevant Measured©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 2. IN-STORE MARKETING PLATFORM  ShoptoCook, Inc. (StC) is a digital marketing platform for grocery retailers, delivering engaging content across all forms of interactive media, including in-store touch screen displays, smartphones, tablet, and web; solutions designed to engage shoppers with appealing meal ideas, coupons, promotions, weekly ad circular, loyalty card access, and more; providing access to consistent content wherever and whenever shoppers desire!©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 3. PLATFORM BENEFITS  Sales Lift: The ShoptoCook In-Store Meal Idea Network delivers recipes to engaged shoppers searching for ideas with a shopping cart in hand; The result? Sales lift with average test over control of 18%. Recipes Sell!  Shopper Insights: All shopper activity is captured daily including sessions, and prints by recipe, by path, by time, by day, by store. Build loyalty by knowing your customers preferences!  Leverage Existing Digital Media: Repurpose existing content for in-store interactive including high definition screen graphics, logos, sweepstakes, promotions, or QR codes. Full screen attractor loops and custom banner headers further reinforce the Retailer’s image making the network ideal for private label promotion, new product launches, and community oriented programs.©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 4. SCAN OR SELECT FROM MAIN MENU©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 5. RECIPE SCREEN FLOW Shopper selects a Recipe Channel Button or Scans an Ingredient to view©Copyright 2012 ShoptoCook, Inc. All Rights Reserved associated Recipes, browse, and print
  • 6. MOBILE TEXT PROMOTION  “Mobile Rewards” provides Retailers with a simple text messaging system that collects shopper’s opt-in cell phone numbers in-store and on-line, enabling targeted messaging down to the store level.  From an individual store offer good for the day, to a chain wide promotion;  A secure way to send offers without competitors knowing!©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 7. LOYALTY CARD INTEGRATION  Managing loyalty cards is labor intensive and difficult for many shoppers to update, review, or signup. With Coupon to Card programs, shoppers often have no simple process to check what is sitting in their account in-store.  ShoptoCook leverages existing Loyalty card infrastructure to provide an access point in-store, where every shopper ultimately wants the benefit. Solutions are customized to fit each Retailer’s strategic objectives.©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 8. WEB APPLICATION INTEGRATION  Seamlessly integrate existing web based content, loyalty programs, coupon to card, or other value added solutions.  Leverages existing investment in web and mobile based applications into the aisle as an additional touch point  Reach the unreachable. Some shoppers do not routinely visit a Retailer’s web site, or simply failed to log in prior to a store visit. An in- store touch point provides shoppers with all the value added content available at home, in the aisle. Convenient, simple, and accessible.©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 9. EZ MEALETTER ™  Weekly Sales and Updates send to opt-in email list!  Inspire and Motivate with new meal ideas built around weekly promotions  Seamlessly integrated with web plug-in, mobile, and in-store interactive.  Single point of contact for all meal related digital delivery  Efficient process for collecting opt-in email addresses geo-linked to the store©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 10. FOCUS ON HEALTHY EATING  Healthy Living means Healthy Eating. For many shoppers the challenge begins at meal planning time. I want to eat healthy, but I need some ideas to make it both easy and more enjoyable.  Recipe Ideas for Diabetes, Gluten Free, Hearth Healthy, and more are included.  Many Retailers have their own collection of recipes which can be included as well!©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 11. CHEESE TO INSPIRE  The Artisan cheese application helps both staff and shoppers explore new options, providing confidence to experiment and discover©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 12. COUPON.COM IN-STORE CHANNEL  Retailer web interface used to remove coupons based on inventory or preferences  Coupons updated approximately every two weeks maintaining fresh shopper experience  Web plug-in available as well for Retailer’s web site  Optional “Coupon to Card” application available where Retailer utilizes other third party vendors for content. Shopper selects coupons, scans card, and loads. Shopper view offers already loaded to card, as in-store reminder.©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 13. WEEKLY AD CIRCULAR  Two options:  Interactive – shopper touches an item on sale, the item is added to their shopping list, and recipes appear for the featured item.  Static display – shopper views the ad circular and browses each page.©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 14. WINE MERCHANDISING  For many shoppers wine is intimidating… and for staff. The Wine Merchandising application empowers the Category Manager to select featured wines on weekly or monthly basis. Wines appear associated with each varietal making life a little simpler for the typical shopper!©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 15. BOTTOM LINE: INCREASE CATEGORY / INGREDIENT SALES Sales Impact of Interactive Recipe Displays +26% Goal: Increase turkey sales during historically slack period Execution: Increased number and visibility of turkey recipes by prioritizing within all popular recipe categories leading to higher prints. Result: $100,000+ increase in category sales, from recipes…©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 16. BOTTOM LINE: INCREASED SHOPPING BASKET Interactive Recipe Kiosk Shoppers Have 17% Higher sales per basket* *Independent analysis provided by Steve Methvin Vice President, Retail Technology & E-Commerce, Bozutto’s©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 17. OPTIONS  Video: Feature product videos while recipe is printing; up to 20 seconds  Channel Focus: Example: Health & Wellness Category, Dessert Central, Elegant Entertaining, etc. Match the Content Focus to your Brand Focus!  Mobile Rewards: Drives traffic in-store for branded redemption. Utilizes text messaging to deliver unique 9 digit code, when inputted at display, generates printed coupon  Sweepstakes: Entry and execution  Loyalty Card Integration: Coupon to Card, check for points, edit shopper account, or sign-up – provide all shoppers with easy to use in-store access to interactive content.  Custom interactive solutions development for in-store, web, and mobile©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 18. RECIPES SELL !Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 19. ShoptoCook, Inc. 165 Rano Street, Suite 100 Buffalo, NY 14222 T: 716-864-1658 M: 716-864-1658 For in-store programming opportunities contact: frank@shoptocook.com©Copyright 2012 ShoptoCook, Inc. All Rights Reserved

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