Design and usability What do people want to do, to see, to know? - Analysis of past experience New structure, 6 sections Consumer pages and left navigation bar updated as a sort of guidance to the customer who is not sure what they're looking for! Highlight new content Since this current version Flash in Home page and inside, videos And of course Omniture!
Be a Customer Service Department for regions when they have needs and ask me to add new awards, quotes, updates, grade the copy… and share all activities, materials
Create local content as special pages (i.e. Winter Olympics Editorial page , eStore Alpitour ), Dynabite demo (NL),
Reorganization of product lists pages , organization of content depending on theirs local needs and their market.
Work hand in hand with PM to get all material required or directly to our Agency Almeria (Tools are helpful but not efficient due to time required for Web creation) and get PM’s directives (content, logos)
Use my job expertise and technical expertise in all projects management
Track activity in the web thanks to our tool Omniture
Web Publishing Timing i.e. PCTV 72E line Context: content almost ready 2 months before, owner Sandra = can moved September 2007 October 2007 release time (Oct 3rd)
Bring first information
Have exact product name
Bring materials (images, logos,…)
Ask regions depending on their market
Know the exact release date (PM, PR)
Work with PM for accurency of info in product page Track content to update (Table, HP, related pages…) Some updates to do accordingly with PM feedback Update Home page, Product list, family page, linked to new table,… Create tasks in CMS (36) Explain tasks with PM and regions Create/Update editorial calendar UK for validation Start the creation of UK tables (x2). PM validation. Adjust in 6 languages and ask for missing translations i.e for other product, add banner and special page (start since 3 weeks) Check with Content provider (Noel) the accuracy Start localized pages (12 or 18 pages per products) Work hand in hand with regions for missing translations and check i.e remove also EOL products (USB Stick and update product list pages, tables) After release date add rich content ----- Update Press Kit (Italy i.e) Other products creation (PCTV Diversity Stick, Video Capture for Mac, Other tasks started (VideoSpin) Other tasks started (US pages (11 pages)), SowCenter 250HD, Adds-on, Fall promo translation process) Bring all material for Press Kit Do some udates directly asked from PM on PCTV range Pro active for Web redesign, follow meeting Other tasks started: awards, quotes, remove trial versions, Video Contest, buy now links, Vista Mini-Websites, Press Contact to update,…) Local needs and updates (Education for Germany, EOL) Pro active for Web redesign, follow meeting
Product launch (i.e S11): most content is provided, localised by Product Mktg team
Countries to proof read
Special programs (i.e Vista mini site): content and localisation handled by the US centrally.
Local implementation, countries to proof read
Local creations: content generated at EMEA level (Web and Rich an editor before Marketing Approval, and after localisation handled by EMEA web team (translation agencies or local mktg teams)
Web Content Localization Process Final English Content Localization Process* • Languages ( confirmed by PMM) • Budget (either corp. web or product marketing) #2 Local Check • Regional Resources • Product Marketing #1 Begin Translations • Translation Agencies *Michelle to coordinate content localization process Pinnacle Web Team #3 Validated Content • Sent back to agencies to update their database • Clean version of validated content sent to Web team Translation Agencies Product Marketing Manager Self Copy Copy Writer Editorial Calendar • Prioritization • Go-Live Date Which forum
How I am involved with it? Member of the core team
Summary of best practices
End user survey results: analysis of local specificities
CMS tool evaluation and proposal for evolution
Wire frames feedback
More to come as the project moves forward
The project process:
Investigation , around best practices, benchmark, Understanding current visitor’s experience (qualitative mini survey), Web analytics review… Overall, Pinnacle website satisfaction (~67%) but ~42% could not find the info they were looking for!
Design Phase , determined content, site navigation, depth of experience (rich media, web 2.0…), platforms, start the wireframes.
June 2007 – July 2007 Accomplished August 2007 – TBD Accomplished