From Concept to Company

From concept to company Betty Kincaid

“ If you don’t have a plan for yourself, you’ll be part of someone else’s.”

It all starts with an idea
What?
How?
Who?
Why?

Business basics…1…2…3
1. Buy, build or provide a needed service
2. Add value
3. Sell the value added product or service at a profit

Where’s the pain?
How urgent is their need?
Will they pay for relief?
How much will they pay?

Solve their problem

What’s it worth?

Create a plan
“ A good plan executed today is better than a perfect plan executed next week.”
General George Patton

Create a plan
Mission Statement
Vision
Values
Goals
Strategies
Marketing plan
Budget

Mission, vision & values

Mission statement “ We save people money so they can live better.”

Mission statement
“Be our customers favorite place and way to eat.”

Mission statement
“ To nourish and delight everyone we serve.”

Mission, vision & values
Create your future
Enroll others in your vision
Build a corporate culture that reflects who you are
“ The best way to predict the future is to create it” Peter Drucker

Marketing plan
Who?
Why?
What?
How?

Aim high!
“ Make no little plans; they have no magic to stir men’s blood and probably themselves not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will not die.”
Daniel H. Burnham- Architect & urban planner

Enroll others. The pitch
Hook
Brief
Passion
Request

Business plan
What is product?
Who is your market?
What is your revenue model?
Who are the players?
Who is your competition?
What makes you different?

My bookshelf
Principle-Centered Leadership
Stephen Covey
How To Win Friends and Influence People
Dale Carnegie
Good to Great: Why Some Companies
Make the Leap... and Others Don't
Jim Collins
Borrowing Brilliance: The Six Steps to
Business Innovation by Building on the
Ideas of Others
David Kord Murray

My bookshelf
Hacking Work: Breaking Stupid Rules for Smart Results
Bill Jensen & Josh Klein
The Talent Masters: Why Smart Leaders Put People Before Numbers
Bill Conaty & Ram Charan
Winning
Jack Welch
Execution: The Discipline of Getting Things Done
Larry Bossidy & Ram Charan

From Concept to Company

by Betty Kincaid on Oct 04, 2011

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From Concept to Company — Presentation Transcript