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The Truth About  Affiliate Marketing
 

The Truth About Affiliate Marketing

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Learn what Affiliate Marketing is all about. ...

Learn what Affiliate Marketing is all about.

Do you have what it takes to be a successful marketer?

Should you launch an affiliate program to promote your products or services?

Answer your questions with this presentation.

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  • Affiliate Platform keeps track of your sales, traffic, commissions and they pay affiliate
  • Channel MarketingNormal Brick and Mortar store who purchases cases of inventory. Must sell it. But this way they don’t hold inventory and don’t process sales.Same as an 100% commission only outside sales rep who can’t expense anything to the merchant
  • Affiliate Platform keeps track of your sales, traffic, commissions and they pay affiliate
  • Make sure your payout covers your costs
  • ** make sure website is the site that public goes to – no 3rd party sites
  • And under recently revised Federal Trade Commission regulations, any online writer who fails to mention the receipt of freebies that might have swayed his or her coverage of a product is liable for fines of up to $11,000.

The Truth About  Affiliate Marketing The Truth About Affiliate Marketing Presentation Transcript

  • The Truth About Affiliate Marketing
    Do you have what it takes to be a successful Affiliate Marketer?
    Is your company ready to Launch an Affiliate Program?
    What are the key elements to be successful?
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Affiliate
    Affiliate Program
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
    A person or company who markets Merchants products
    Publisher
    Content Provider
    A Merchant (service or product provider) who offers compensation to affiliate marketers to promote their products
    Definitions
  • What is Affiliate Marketing
    Affiliate marketing is when an affiliate aka: publisher/content provider (i.e. GourmetBetty.com) is paid when a lead or sale happens at the advertisers, aka: merchant, website (i.e. LaTienda.com) when the end user comes to the merchant’s site through an affiliate link (URL or image).
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Affiliate Myth’s BUSTED
    Affiliate marketing is NOT Multi-level marketing
    Commission tiers are only on a some programs and not the same as MLM
    Affiliate marketing isn’t going to make your rich overnight
    You don’t have to invest thousands of dollars to be successful – in fact, you may burn through thousands IF you decide to invest heavily from the start
    Don’t worry about not having niche interest
    It is FREE to join an Affiliate program
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • How do you become an Affiliate Marketer?Publisher/Content Provider/Affiliate
    Content Provider who owns/manages a website
    Find products to promote
    Promote the product on your site to the best of your ability
    create landing pages, write about it, etc
    Use Social Media to support, not as a sole medium to sell products
    Email Marketer
    Same process as above but you would insert text links into your emails.
    Must have a large niche market you are emailing
    Pay Per Call Affiliate (Ringrevenue)
    Driving audience to call merchant
    Mobile Affiliate
    Need to know technology and industry
    Couponers & Datafeed driven sites
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Easy Process to Promote Products
    Sign up &
    Grab Link
    Insert onto
    your website
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Key to being successful at Affiliate Marketing
    Ability to reach a large audience
    Focus on products that will convert to your niche audience
    Ability to launch innovative ideas that add value for the end-user
    Explore other ways to market products (pay per call, search, etc.)
    Leverage your personal brand
    Create Landing Pages that are optimized in SEO for each product you promote
    Use Paid Search & make sure that you are not paying over your profits AND make sure to learn the advertisers paid search restrictions
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Key to being successful at Affiliate Marketing(continued)
    Create a relationship with Affiliate Program Managers
    Negotiate higher payouts when you start showing results
    Analyze products
    merchants’ landing pages
    EPC* (average earnings per one hundred clicks)
    Conversion Ratio*
    Reversal Rate*
    Average Order*
    Average Commission*
    * http://www.amnavigator.com/blog/2010/10/22/5-kpis-for-affiliates-to-analyze-while-evaluating-programs/
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • I want to become and Affiliate Marketer! Now What?
    What is my niche?
    Determine how you are you going to reach the target market
    Find Products to promote
    Determine how you are going to promote the product
    Dedicate time to this and be patient.
    Monitor results and TEST, TEST, TEST
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • How Does Affiliate Marketing Workbetween the affiliate and advertiser?
    Affiliate/Publisher
    Merchant/Advertiser
    Affiliate Platform
    Affiliate Networks:
    • Keep track of all transactions
    • Pay Affiliates
    • Warehouse all creatives & Provides tracking links
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • How do I launch an Affiliate Programto sell my products or services?
    Competitive research
    Find out what your competitors are doing and how much they are offering affiliates
    Also take a look at how successful your competitors are - EPC
    Consider hiring an OPM
    (Outsourced Program Manager)
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Launching an Affiliate ProgramNext Steps
    After you decide the Affiliate Payout & Affiliate Network
    Decide if you are going to hire an OPM or assign someone internally to launch program
    Sign up with affiliate platform and apply to launch program
    Make sure your website & landing pages are up and running **
    Have someone that knows how to set up the technical implementation (fairly easy)
    Create Banners
    Create TOS (Terms of Service) and Program Terms
    Deposit funds
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • STOP!Before moving forward ….
    IS YOUR WEBSITE CONVERTING?
    IF NOT, FIX THAT FIRST
    MAKE SURE YOUR LANDING PAGE IS OPTMIZED FOR YOUR TARGET MARKET
    MAKE SURE YOUR SHOPPING CART AND FLOW IS OPTIMIZED
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Launching an Affiliate ProgramNext Steps
    Set up your Affiliate Recruiting Strategies
    How are you going to attract the right affiliates?
    Affiliate networks may help
    Program Manager needs to manage all those details
    What to look for in an OPM
    Someone who has experience in running programs, ask for references
    A STRONG Sales person
    Technical know-how to find high performing websites and their owners
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Launching an Affiliate ProgramCosts
    Program Manager:
    OPM may vary, approx $2 – 5K/mo + commissions on payout
    For example: affiliates payout was $2,000, and the OPM % is 3.5% you pay OPM: $70
    Internal employee: $??
    Affiliate Network
    ShareASale: $550 start up fee
    25% of affiliate payout monthly (low monthly minimum)
    Commission Junctions: $3000+ start up fee
    30% affiliate payout monthly. (Monthly minimum)
    Make sure you have deposits ready (to pay affiliates) and available
    ShareASale is about $100, CJ is about $1500
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Launching an Affiliate ProgramCosts
    Marketing Fees
    Creatives
    Copy Writer
    Web developers (if needed)
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Ongoing Management of Affiliate Program
    Make sure your program terms clearly spells out what the affiliates can’t do and should do.
    Don’t be negative with affiliates. They are not your employees but you want them to work FOR you.
    Make sure you have the governance in place to manage affiliates’ activities
    Deters fraud
    FTC coming down on merchants when affiliates don’t clearly disclose they are being compensated for promoting products
    Ann Taylor LOFT offered bloggers who attend fashion show & blogged about it gift card
    Legacy Learning Systems, Inc., agreed to pay $250K for deceptively representing that endorsements of its instructional DVDs that were posted on blogs or other websites created by Legacy's affiliates reflected the views of ordinary consumers or “independent” reviewers.
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Ongoing Management of Affiliate Program
    Manually approve/deny affiliates
    Don’t judge book by its cover (or country of origin)
    Metrics
    Clicks (Traffic to site)
    Number of Sales
    Sales Volume
    Conversion Ratio
    Commissions (paid to affiliates)
    ACTIVE affiliates (80/20 Rule)
    Recruited affiliates (include highlights, such as a top tier publisher/affiliate)
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Resources
    aBestWeb.com (website/forum for affiliate marketing)
    Affiliate Marketing Blog by Geno Prussakov
    www.amnavigator.com/blog
    9 Internet Marketing Magazines to Subscribe To
    http://www.amnavigator.com/blog/2010/07/25/9-internet-marketing-magazines-to-subscribe-to/
    Affiliate Summit (2x year, strong conference for affiliates)
    www.affiliatesummit.com
    “Sugar Rae” - Rae Hoffman-Dolan
    http://www.sugarrae.com/
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Resources
    To sign up for an affiliate network or purchase these products:
    ShareASale.com (affiliate network)
    Commission Junction (affiliate network)
    Buy.at (affiliate network)
    Infusionsoft (all-in-one software product)
    1ShoppingCart (all-in-one software product)
    * note: these are my affiliate links and I will be compensated if you purchase product using these links.
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • Decisions, DecisionsNow it’s up to you
    Do I have what it takes to be a successful Affiliate Marketer?
    Is my company ready to launch an Affiliate Program?
    Copyright 2011 - Betty R. Hakes - bettyhakes.com
  • GourmetBetty.com Facebook Page:
    Facebook.com/betty.r.hakes
    LinkedIN.com/in/bettyhakes
    Twitter.com/bettyhakes
    Food and online marketing blog:
    Bettyhakes.com
    New venture (Still Under development) to help small business owners
    Cheatsheetsmarketing.com
    Connect with MeBetty Rodriguez-Hakes
    Copyright 2011 - Betty R. Hakes - bettyhakes.com