STRATA IGNITE
OCTOBER 28, 2013

A TALE OF TWO
KINDS OF STARTUPS
Jen van der Meer

LUMINARY LABS

@JENVANDERMEER

@LUMINARY...
Jen van der Meer
@JENVANDERMEER
There are two kinds
of startups.
BADASS
.

SUPER BADASS.
BADASS:
LEAN STARTUP

Lean startup loop
BADASS:
LEAN STARTUP

Lean startup loop

SUPER BADASS:
STARTUPS THAT
MAKE YOU LEAN

Wearable fitness devices
BADASS:
GET TRACTION

Acquisition funnel.
500 hats version.
BADASS:
GET TRACTION

Acquisition funnel.
500 hats version.

SUPER BADASS:
CHANGE BEHAVIOR

Transtheoretical model (TTM). ...
BADASS:
FAILURE IS THE
NEW SUCCESS
BADASS:
FAILURE IS THE
NEW SUCCESS

SUPER BADASS:
ZERO POINTS OF
FAILURE

IOM: Preventable medical errors are the 6th lead...
BADASS:
PERMISSION
MARKETING

Permission marketing is the privilege (not the right) of
delivering anticipated, personal an...
BADASS:
PERMISSION
MARKETING

Permission marketing is the privilege (not the right) of
delivering anticipated, personal an...
BADASS:
BIG DATA
BADASS:
BIG DATA

SUPER BADASS:
OPEN DATA
BADASS:
DATA SCIENTIST
TALENT WAR

190,000 Predicted Data Science Shortage by 2018
McKinsey Global Institute Prediction, 2...
BADASS:
DATA SCIENTIST
TALENT WAR

190,000 Predicted Data Science Shortage by 2018
McKinsey Global Institute Prediction, 2...
BADASS:
GET TO
HOCKEYSTICK

Hockeystick growth curve.
BADASS:
GET TO
HOCKEYSTICK

Hockeystick growth curve.

SUPER BADASS:
REVERSE THE
HOCKEYSTICK

Variations of the Earth’s su...
BADASS:
RAISE MILLIONS

Groupon opens the NASDAQ
BADASS:
RAISE MILLIONS

Groupon opens the NASDAQ

SUPER BADASS:
SAVE TRILLIONS

International Comparison of Spending Healt...
In pursuit of the SUPERBADASS:

HealthDataChallenges.com

@JENVANDERMEER
@LUMINARYLABS
Upcoming SlideShare
Loading in...5
×

Twokindsofstartups

1,644

Published on

Break down the two kinds of startups, and a call for the #superbadass kind.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,644
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Twokindsofstartups

  1. 1. STRATA IGNITE OCTOBER 28, 2013 A TALE OF TWO KINDS OF STARTUPS Jen van der Meer LUMINARY LABS @JENVANDERMEER @LUMINARYLABS
  2. 2. Jen van der Meer @JENVANDERMEER
  3. 3. There are two kinds of startups. BADASS . SUPER BADASS.
  4. 4. BADASS: LEAN STARTUP Lean startup loop
  5. 5. BADASS: LEAN STARTUP Lean startup loop SUPER BADASS: STARTUPS THAT MAKE YOU LEAN Wearable fitness devices
  6. 6. BADASS: GET TRACTION Acquisition funnel. 500 hats version.
  7. 7. BADASS: GET TRACTION Acquisition funnel. 500 hats version. SUPER BADASS: CHANGE BEHAVIOR Transtheoretical model (TTM). Developed in the 1980s by alcoholism researchers James O. Prochaska and Carlo C. DiClemente
  8. 8. BADASS: FAILURE IS THE NEW SUCCESS
  9. 9. BADASS: FAILURE IS THE NEW SUCCESS SUPER BADASS: ZERO POINTS OF FAILURE IOM: Preventable medical errors are the 6th leading cause of death in the US.
  10. 10. BADASS: PERMISSION MARKETING Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin
  11. 11. BADASS: PERMISSION MARKETING Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin SUPER BADASS: INFORMED CONSENT Informed consent is a process for getting permission before conducting a healthcare intervention on a person.
  12. 12. BADASS: BIG DATA
  13. 13. BADASS: BIG DATA SUPER BADASS: OPEN DATA
  14. 14. BADASS: DATA SCIENTIST TALENT WAR 190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013
  15. 15. BADASS: DATA SCIENTIST TALENT WAR 190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013 SUPER BADASS: EVERYONE DOES SOME MATH
  16. 16. BADASS: GET TO HOCKEYSTICK Hockeystick growth curve.
  17. 17. BADASS: GET TO HOCKEYSTICK Hockeystick growth curve. SUPER BADASS: REVERSE THE HOCKEYSTICK Variations of the Earth’s surface temperature. Northern hemisphere. Deparutres in temperature © from 1961 to 1990 average. Sourece: Mann, Bradely & Hughs, Natuure, 1998.
  18. 18. BADASS: RAISE MILLIONS Groupon opens the NASDAQ
  19. 19. BADASS: RAISE MILLIONS Groupon opens the NASDAQ SUPER BADASS: SAVE TRILLIONS International Comparison of Spending Health OECD Health Data 2005 and 2006. Commonwealth Fund National Scorecard on US Health System Performance, 2006.
  20. 20. In pursuit of the SUPERBADASS: HealthDataChallenges.com @JENVANDERMEER @LUMINARYLABS
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×