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Break down the two kinds of startups, and a call for the #superbadass kind.

Break down the two kinds of startups, and a call for the #superbadass kind.

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  • 1. STRATA IGNITE OCTOBER 28, 2013 A TALE OF TWO KINDS OF STARTUPS Jen van der Meer LUMINARY LABS @JENVANDERMEER @LUMINARYLABS
  • 2. Jen van der Meer @JENVANDERMEER
  • 3. There are two kinds of startups. BADASS . SUPER BADASS.
  • 4. BADASS: LEAN STARTUP Lean startup loop
  • 5. BADASS: LEAN STARTUP Lean startup loop SUPER BADASS: STARTUPS THAT MAKE YOU LEAN Wearable fitness devices
  • 6. BADASS: GET TRACTION Acquisition funnel. 500 hats version.
  • 7. BADASS: GET TRACTION Acquisition funnel. 500 hats version. SUPER BADASS: CHANGE BEHAVIOR Transtheoretical model (TTM). Developed in the 1980s by alcoholism researchers James O. Prochaska and Carlo C. DiClemente
  • 8. BADASS: FAILURE IS THE NEW SUCCESS
  • 9. BADASS: FAILURE IS THE NEW SUCCESS SUPER BADASS: ZERO POINTS OF FAILURE IOM: Preventable medical errors are the 6th leading cause of death in the US.
  • 10. BADASS: PERMISSION MARKETING Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin
  • 11. BADASS: PERMISSION MARKETING Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin SUPER BADASS: INFORMED CONSENT Informed consent is a process for getting permission before conducting a healthcare intervention on a person.
  • 12. BADASS: BIG DATA
  • 13. BADASS: BIG DATA SUPER BADASS: OPEN DATA
  • 14. BADASS: DATA SCIENTIST TALENT WAR 190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013
  • 15. BADASS: DATA SCIENTIST TALENT WAR 190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013 SUPER BADASS: EVERYONE DOES SOME MATH
  • 16. BADASS: GET TO HOCKEYSTICK Hockeystick growth curve.
  • 17. BADASS: GET TO HOCKEYSTICK Hockeystick growth curve. SUPER BADASS: REVERSE THE HOCKEYSTICK Variations of the Earth’s surface temperature. Northern hemisphere. Deparutres in temperature © from 1961 to 1990 average. Sourece: Mann, Bradely & Hughs, Natuure, 1998.
  • 18. BADASS: RAISE MILLIONS Groupon opens the NASDAQ
  • 19. BADASS: RAISE MILLIONS Groupon opens the NASDAQ SUPER BADASS: SAVE TRILLIONS International Comparison of Spending Health OECD Health Data 2005 and 2006. Commonwealth Fund National Scorecard on US Health System Performance, 2006.
  • 20. In pursuit of the SUPERBADASS: HealthDataChallenges.com @JENVANDERMEER @LUMINARYLABS