Without answers to these questions that people are seeking, there are limits to the role consumption can play in our shift to a more sustainable economic model . As product developers, designers, tinkerers, and technologists, we have the means to uncover these answers, and communicate the backstories of the things that we make.
<ul><li>Part One: Who would they speak to? </li></ul><ul><li>Consumers </li></ul><ul><li>Citizen Activists + NGOs </li></ul><ul><li>Government Regulators and Legislators </li></ul><ul><li>Business leaders </li></ul>IF PRODUCTS COULD SPEAK <ul><li>Part Two: What Would They Say? </li></ul><ul><li>Energy </li></ul><ul><li>Human Health </li></ul><ul><li>Resource Depletion + Biodiversity </li></ul><ul><li>Social + Economic </li></ul>
CLASS CALENDAR January 26: Intro February 2: Stakeholder- Consumers February 9: Stakeholder- Citizen Activists February 23: Stakeholder- Government March 2: Stakeholder- Business Leaders March 9: Ideation March 23: Impacts- Energy Emissions March 30: Impacts- Human Health April 6: Impacts- Resources, Biodiversity April 13: Impacts- Social and Economic April 20: Final Presentations April 27: Final Presentations
CLASS TEXTS McDonough, Michael, Cradle to Cradle, Remaking the Way We Make Things . North Point Press, 2002. Sterling, Bruce, Shaping Things , MIT Press, 2005. Shapiro, Mark, Exposed: The Toxic Chemistry of Everyday Products , Chelsea Green Publishing, 2007. White, St. Pierre and Belletire, The Okala Guide. Coursework on Life Cycle Analysis , IDSA, 2007. Available through the IDSA: http://www.idsa.org/whatsnew/sections/ecosection/okala.html
AS CREATORS, KNOW WHAT’S IN THE STUFF YOU MAKE AS INTERACTION DESIGNERS, CREATE TOOLS + SYSTEMS SO THAT WE CAN ACCESS PRODUCT TRUTH PROVOCATION
<ul><li>Stakeholder management </li></ul><ul><li>Life cycle analysis </li></ul><ul><li>Spime </li></ul><ul><li>Some examples of what we’re talking about </li></ul>CLASS ONE: FRAMEWORKS
STAKEHOLDER VS. SHAREHOLDER MANAGEMENT Stakeholder: Emphasize responsibility over profitability Organizations are coalitions to serve all parties involved Belief that strongly motivated employees and high levels of trust with all parties leads to improved societal health Shareholder: Emphasize profitability over responsibility Organizations are the instruments of its owners Belief that enlightened self interest and market based relationships in pursuit of maximal value will result in maximized societal wealth
Capitalism and Freedom “ There is one and only one social responsibility of business–to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud." MILTON FRIEDMAN HAS FRAMED OUR THINKING FOR THE PAST 30+ YEARS
LIFE CYCLE ANALYSIS IS A FRAMEWORK FOR MEASURING IMPACTS Graph adapted with permission from Robert Kozak and Christopher Gaston, "Life-Cycle Analysis," presented at the Workshop on Climate and Forestry, Orcas Island, WA, November 13-16, 2001.
PRIUS OR HUMMER SOURCE: ROCKY MOUNTAIN INSTITUTE
BIODIESEL ETHANOL METHANE OR FOSSIL FUEL SOURCE:THE OIL DRUM
LCA GETS US TO FOCUS ON WHERE WE CAN MAKE BIGGEST IMPACT, AND NOT GET DISTRACTED WITH GREEN SELF-DELUSION “ LCA SHOULD BE THE TAX FOR DESIGNING” -ALLAN CHOCHINOV BUT, LCA ONLY ASSESSES POTENTIAL IMPACTS AND NOT REAL IMPACTS AND THE BIGGEST CHALLENGE: LCA DATA IS HARD TO GET
<ul><li>Shaping Things </li></ul><ul><li>“ Spime: manufactured objects whose informational support is so overwhelmingly extensive and rich that they are regarded as material instantiations of an immaterial system. Spimes begin and end as data. They are designed on screens, fabricated by digital means, and precisely tracked through space and time throughout their earthly sojourn.” </li></ul><ul><ul><ul><ul><ul><li>-Bruce Sterling </li></ul></ul></ul></ul></ul>SPIME
THE INTERNET OF THINGS <ul><li>Shaping Things </li></ul><ul><li>How the Internet of things is emerging: </li></ul><ul><li>Interactive chips - RFIDs Geolocation systems </li></ul><ul><li>Powerful search engines </li></ul><ul><li>Cradle-to-cradle recycling </li></ul><ul><li>Sustainability (sorting and reshuffling the garbage) </li></ul><ul><li>3D virtual models of objects -- virtual CAD/CAM Rapid prototyping of objects </li></ul>
FROM: CONSUMPTION SEPARATE FROM PRODUCTION NO KNOWLEDGE OF PRODUCT BACKSTORY DESIGN PROVIDES FUNCTION, FORM, AT BEST A GREAT EXPERIENCE ULTIMATE DESIGN OBJECT: IPHONE TO: RECONNECT CONSUMERS TO ENVIRONMENTAL IMPACTS DEEP KNOWLEDGE OF PRODUCT BACKSTORY DESIGN TO CREATE TOOLS FOR CULTURAL CHANGE ULTIMATE DESIGN OBJECT: SPIME SHIFTING ROLE FOR CREATORS
THE CREATOR’S SPHERE OF INFLUENCE DESIGN FREEDOM AND POSSIBILITY TO INFLUENCE CUMULATIVE LOCK IN OF ENVIRONMENTAL IMPACT INTO DESIGN COSTS OF CHANGING DESIGN TIME HIGH
THE OBJECT WHICH LABOR PRODUCES, ITS PRODUCT, CONFRONTS IT AS SOMETHING ALIEN, AS A POWER WHICH EXISTS INDEPENDENTLY OF THE PRODUCER. -K. MARX, 1844
“ REVOLUTIONIZE HUMAN INTERACTION WITH THE EARTH AS PROFOUNDLY AS THE INTERNET HAS REVOLUTIONIZED PERSONAL AND BUSINESS INTERACTIONS.” STAN WILLIAMS
<ul><li>NEXT WEEK: </li></ul><ul><li>Readings: The Okala Guide, Modules 9, 10, 11, pp. 28-37. </li></ul><ul><li>Shaping Things, Chapters 1-6, pp. 1-54. </li></ul><ul><li>Assignment due next class: Choose one product and evaluate a published, peer-reviewed Life Cycle Assessment or Analysis, for discussion in the next class. </li></ul><ul><ul><li>What were the system boundaries chosen by the authors of the study? </li></ul></ul><ul><ul><li>What life cycle stage had the greatest impact? </li></ul></ul><ul><li>JENVANDERMEER AT GMAIL DOT COM </li></ul>
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