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Data is not a business model moving knowledge to action presentation

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  • Splunk. Quid. Kaggle. Datameer.
  • A negative externality occurs when an individual or firm making a decision does not have to pay the full cost of the decision. If a good has a negative externality, then the cost to society is greater than the cost the customer is paying for it.Since consumers make a decision based on where their marginal cost equals their marginal benefit, and since they don't take into account the cost of the negative externality, negative externalities result in market inefficiencies unless proper action is taken.When a negative externality exists in an unregulated market, producers don't take responsibility for external costs that exist--these are passed on to society. Thus producers have lower marginal costs than they would otherwise have and the supply curve is effectively shifted down (to the right) of the supply curve that society faces. Because the supply curve is increased, more of the product is bought than the efficient amount--that is, too much of the product is produced and sold. Since marginal benefit is not equal to marginal cost, a deadweight welfare loss results.
  • Diversity of Interactions matter more than the size of the data.
  • Transcript

    • 1. JEN VAN DER MEERSTRATA 2013 FEBRUARY 26, 2013LUMINARY LABS | NYU ITP | SVA PODJEN VAN DER MEER @JENVANDERMEERWWW.JENVANDERMEER.COM
    • 2. February 27, 2013 2
    • 3. CIRCA 1993February 27, 2013 3
    • 4. February 27, 2013 4
    • 5. Results from a recent customer discovery exercise from a big datasoftware company in the health care space.N = 24. *Over cocktails.February 27, 2013 5
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    • 13. February 27, 2013 @gothamgal 13
    • 14. Get luminary website here….February 27, 2013 14
    • 15. Whoops Idea not Great potential Great idea, breakthrough, idea, uncertain identified addressable or unlikely business model market too business potential small models
    • 16. The single biggest error new companies make in estimatingtheir potential growth: overvaluing the value of the data itself.“We have a consumer based model and we’ll sell data to smallbusinesses to tell them how they’re doing.”“We know how to find patterns in unstructured data and we can sellthis to data brokers and to developer APIs.”“We collect lots of interesting social data about how people interactwith brands at the store level and we’ll sell that data back to CPGbrands that have no direct touchpoint.”“We have a novel data source triangulating accelerometer data withGPS and loyalty points, which is a unique and proprietary algorithmthat will measure behavior change…”February 27, 2013 16
    • 17. Action Value to drive Revs up, Cost down Wisdom “Alas, how terrible is wisdom Knowledge when it brings no profit to the man thats wise!” Information – Sophocles DataFebruary 27, 2013 17
    • 18. February 27, 2013 18
    • 19. ScoreCompany descriptions for innovative big data companies: _____ indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics. ______ makes sense of the worlds public data to help your company answer billion dollar questions. To solve technology challenges, identify target companies, and detect disruptive trends. ______ is an innovative solution for statistical/analytics outsourcing. We are the leading platform for predictive modeling competitions. Companies, governments and researchers present datasets and problems - the worlds best data scientists then compete to produce the best solutions. _______ is the single application for big data analytics. Data integration, data analytics and data visualization with the Business Infographic™ designer.From Fast Co: THE WORLDS TOP 10 MOST INNOVATIVE COMPANIES IN BIG DATA 19
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    • 21. “I’m using insights from big data to see if I’m reaching mytarget segment, and then richly understanding these segmentsin new ways.”February 27, 2013 21
    • 22. “We need to get customer insight to the front lines to reducecustomer churn, not just in some exec’s inbox in a PDF report, orworse on a never-seen real time dashboard.”February 27, 2013 22
    • 23. “We’re trying to get a moneyball way of looking at thebusiness. But we’re facing fierce resistance from themarketing and front office teams. Big data hasn’t left IT.” 23
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    • 30. • All types of researchers in various disciplines—including basic science, drug discovery, clinical and translational, epidemiologic, and patient behavior—will have access to the requisite data to advance their research.• Clinicians will have immediate access to cross-sectional, trending, and performance data that may facilitate improved clinical decision making.• Patients will have real-time access to information for finding reliable sources pertinent to their particular condition and in finding expertise tailored to their individual needs.• Product innovators will have the ability to query large amounts of phenotypic and molecular data, and rapidly scan patient populations for recruitment into clinical trials.DRAFT: Achieving Data Liquidity in the Cancer Community: Proposal for a Coalition of AllStakeholders. Members of the IOM National Cancer Policy Forum’s Workshop on InformaticsNeeds and Challenges in Cancer Research Planning Committee. Author’s views, not nec. IOMviews.February 27, 2013 30
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    • 35. The goal is really to spur the emergence of an ecosystem of innovatorsthat leverage this open data in magical ways to improve health andhealthcare in ways that no one organization, no ten organizations, couldeven think up let alone execute..- Todd Park,
    • 36. February 27, 2013 41
    • 37. Thank you. @jenvandermeer

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