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Start small stay small
 

Start small stay small

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27 giugno - Worksh

27 giugno - Worksh

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    Start small stay small Start small stay small Presentation Transcript

    • Startups for the Rest of Us Based on Rob Wallings Book “Start Small, Stay Small” David N. Welton
    • Its full of good advice
    • Business Book Fluff Do... less! WTF...www.73primenumbers.com
    • Friendly, Easy Kindle PublishingKindle Formatting/Conversion Service
    • Who? You are a developer You dont want to/cant live in Silicon Valley You dont have investors lined up out your door You dont want to work 80 hour weeks
    • Market FirstIs there a group of people willing to pay for it?
    • Niche Markets Profitable for small businesses Uninteresting for Microsoft/Google/Valley startups Less risky, less exciting (no TechCrunch!) Stay far away from “the tech world”  “I could build that in a weekend!” Niche marketing is more cost effective
    • The narrower you can make your product whilestill maintaining a large enough market, the more profit you will generate.
    • Finding a Niche Make something your friends or relatives would pay to use Use search data to look for niches Is there a magazine dedicated to it? Is it easy to sell to everyone in the niche? Try a landing page and Adsense to gauge interest There is no magic formula
    • As a self-funded startup you want a market that isalready looking for your product, even if it doesn’t exist.
    • Price Competitors Time value for customers 3 tiers Higher!
    • Some Numbers Hobby consumer products: $29 fixed-price or $14/month Consumer products - make or save money: $49 or $19/month Small businesses: $400 or $99/month Larger businesses: $1,000 or $199/month
    • Marketing Search engines  Your niche should be an easy mark, if possible Mailing list Blog Adsense  Use with discretion Social networks are probably not as important
    • Virtual Assistants Work on your business, not in your business Outsource what you can Philippines Odesk / eLance
    • Every hour spent writing code is wasted time ifthat code could be replaced by a human being doing the same task until your product proves itself
    • Built To Sell The market values profit and automation System should run itself – you should not be an integral part of it “Documenting repeatable processes for anything you will do more than once is essential to your sanity.”
    • Resources davidw@dedasys.com http://www.softwarebyrob.com/ http://news.ycombinator.com www.liberwriter.com