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Alcune lezioni che ho imparato negli ultimi due anni
 

Alcune lezioni che ho imparato negli ultimi due anni

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Crediamo che la storia di Balsamiq possa essere portata come esempio di caso di successo e quindi il suo CEO possa essere un buon consigliere delle 10 cose da fare e le 10 cose da non fare.

Crediamo che la storia di Balsamiq possa essere portata come esempio di caso di successo e quindi il suo CEO possa essere un buon consigliere delle 10 cose da fare e le 10 cose da non fare.

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    Alcune lezioni che ho imparato negli ultimi due anni Alcune lezioni che ho imparato negli ultimi due anni Presentation Transcript

    • Alcune lezioni che ho imparato negli ultimi due anni Giacomo ‘Peldi’ Guilizzoni #balsamiq #bsw2010 Better Software 2010, 15 Aprile 2010
    • buondì
    • mi scuso in anticipo
    • tribù
    • l’applicazione
    • la mia storia
    • 2001
    • 2007
    • 20,000 customers 10,000 customers 1,000 $12,539 !!! customers Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
    • sources: see last slide
    • e il segreto?
    • preparazione
    • hai fatto i compiti?
    • trova i tuoi eroi
    • image sources: see last slide
    • non cercare un’idea
    • cerca un problema
    • video source: http://www.youtube.com/watch?v=L3xaeVXTSBg
    • OK, mi sento pronto
    • e adesso?
    • video source: http://www.charlierose.com/view/interview/8831
    • be so good !ey can’t ignore y"
    • 1. Valori 12.Branding 23.Business Plans 2. Usabilità / UX 13.Comunità 24.Business Models 3. Supporto Clienti 14.Crowdsourcing 25.Launching 4. Amministrazione 15.Sponsorizzazioni 26.Partners 5. Coraggio 16.Donazioni 27.Rivenditori etc 6. Curare la crescita 17.Attirare Talenti 28.Investitori Esterni 7. Lavorare in remoto 18.Prodotti che amiamo 29.Competizione 8. Web Office 19.Social Media / Blog 30.Pirateria 9. Essere Italiani 20.Company Policies 31.Brevetti Software 10.Consiglieri 21.Commercialisti etc. 32.Tecnologie / Agile 11.Prezzi del Software 22.Micro-multinazionali 33.SEO + Analytics
    • PRODOTTO SUPPORTO BLOG TUTTO IL RESTO*
    • e se ti clonano il prodotto?
    • *
    • sources: see last slide
    • sources: see last slide
    • sources: see last slide
    • sources: see last slide
    • Andiamo sul concreto... era ora!
    • 1. Valori 12.Branding 23.Business Plans 2. Usabilità / UX 13.Comunità 24.Business Models 3. Supporto Clienti 14.Crowdsourcing 25.Launching 4. Amministrazione 15.Sponsorizzazioni 26.Partners 5. Coraggio 16.Donazioni 27.Rivenditori etc 6. Curare la crescita 17.Attirare Talenti 28.Investitori Esterni 7. Lavorare in remoto 18.Prodotti che amiamo 29.Competizione 8. Web Office 19.Social Media / Blog 30.Pirateria 9. Essere Italiani 20.Company Policies 31.Brevetti Software 10.Consiglieri 21.Commercialisti etc. 32.Tecnologie / Agile 11.Prezzi del Software 22.Micro-multinazionali 33.SEO + Analytics
    • OK
    • The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
    • The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
    • The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
    • The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
    • The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
    • The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
    • The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
    • The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
    • Grazie peldi@balsamiq.com
    • Media Sources http://webworkerdaily.com/2008/06/19/balsamiq-studios-makes-a-case-for-web-office-plugins/ - http://www.readwriteweb.com/archives/ balsamiq_mockup_creator_is_on_fire.php - http://blog.asmartbear.com/blog/uncommon-interview-balsamiq-studios.html - Sole 24 Ore, 01/15/2009 - http://startuppodcast.wordpress.com/2008/11/05/show-4-microsofts-bizspark-balsalmiq-studio/ - http://fr.techcrunch.com/2008/07/31/fr-balsamiq-le- web-design-a-la-portee-de-tous/ - http://www.nytimes.com/external/readwriteweb/2008/11/14/14readwriteweb- man_writes_software_blogs_abou.html - http://www.twit.tv/natn75 - http://37signals.com/svn/posts/1733-interview-with-ceo-peldi-guilizzoni-about- the-growth-of-balsamiq http://www.wwd.com/footwear-news/zappos-milestone-qa-with-tony-hsieh-2121098 - http://www.ideachampions.com/weblogs/archives/best_practices/ index.shtml - http://www.youtube.com/watch?v=G0FtgZNOD44 - http://www.getgreenbox.com/company/jon-gay/ - http://www.getgreenbox.com/ company/robert-tatsumi/ - http://www.smh.com.au/news/biztech/love-grows-in-collaboration/2006/12/04/1165080883615.html - http://rangit.com/ blogs/famous-bloggers-do-you-recognize-these-faces/ - http://www.hubspot.com/blog/bid/4462/Dharmesh-Shah-Recognized-in-Top-50-of-Invesp-s-Most- Influential-Marketers - http://money.cnn.com/galleries/2007/biz2/0706/gallery.50whomatter.biz2/39.html - http://images.businessweek.com/mz/04/48/ philanthropy/0448philantropy00.htm - http://blog.asmartbear.com/jason-cohen - http://garyvaynerchuk.com/ - http://nextnewsroom.ning.com/profiles/ blog/list?tag=web2.0 - http://37signals.com/about http://www.marketingsherpa.com/article.php?ident=31359 - http://hrclubsydney.com/2009/08/06/lessons-from-atlassian-fantastic-employer-branding- and-recruitment-strategy/ - http://blog.ted.com/2009/07/dan_pink_at_ted.php - http://blog.ted.com/2009/07/dan_pink_at_ted.php http://news.ycombinator.com/item?id=656247 - http://ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http:// ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://www.connectsolutions.com/blog/2009/09/21/connectsolutions- podium-free-for-do-gooders/ - http://twitter.com/OliverGrahl/status/4548871679 - http://blog.asmartbear.com/youre-a-little-company-now-act-like- one.html - http://www.cus-productions.com/index.php/2009/09/the-perfect-licensing-model/ - http://www.bitsandbuzz.com/article/are-you-a-seesmic- or-balsamiq-entrepreneur/