The Internet has driven disruption in just about every industry as well as fundamentally changed how we all communicate with each other. My talk: how does digitalisation affect the social sector? How does it change the work of institutions and individuals whose purpose is to accelerate social change?
Betterplace: marketplace for social projects Founded 2007 A few words about betterplace, elaborate tomorrow (especially regarding our business model)
4 strands of our DNA: Give visibility to grassroot projects (5000+) CHOKI
2. Improve accountability: Transparency: needs and project reports Notoriously intransparent
Provide information which enables donors to make informed choices. Web of trust, crowdsourcing of trust Amazon, tripadvisor
3. Make project financing easier and cheaper: Fundraising is very expensive for NGOs and Social Entrepreneurs 100% forwarded to projects, we even cover transaction fees.
4. Increasing the pie By: targeting new donors, young people (average age on betterplace 37yrs.) wheras traditional donor market in Germany 65+ Try tp introduce new fundraising formats to German public, such as fundraising events for birthdays, marathons etc. make sharing & spreading easy More money for better projects
Cooperations with companies and CSR: Payback
Founders Board Ashoka Scholarship for Till
Restructuring into gAG Joint stock corporation
But after a few years: Where do we supply real benefits for companies? Where can we take away their pain? Disaster relief Build the site with standardized features - issue donation receits
Cooperations with companies and CSR: Payback After 8 months: 1 Mio. loyalty points were donated Big image success: significant number of customers have redeemed points for first time Get paid for concept, implementation, projects from our data base, recommandations, donation receipts, But Payback knows how to talk to ist customers and get them to donate.
Help with established CSR-programms: CSR is being crowdsourced, not company decides, but projects can apply themselves (voting)
Newspapers: industry in crisis, new value for their online portal Formerly: Difficulty to decide which projects to support for x-mas. Now: community votes
Work as an agency for Telefonica Knowhow how to reach young people online, how to mobilize them for social action Betterplace cool, authentic brand
Copied from Kiva ESMT research: anchoring? 3-4% With increasing donation volume: co-donations as major chanel. But: we realized that companies are a good and natural ally in our ecosystem. Why? Market is not balanced: much more projects and people don‘t wake up in the morning ... Companies are important multipliers, can get many people to donate and make betterplace projects happy by supplying funds. Market development: new behaviour, donations are not very sexy Long term invest educating projects how to use betterplace/ online fundraising
Corporate Partners enable us to invest in platform, continually develop it. Vodafone: mobile and volunteering (telcos need to be seen as content suppliers to differentiate themselves from their competitors)
Trendscouting 24 Trends, 500 Cases
Trend Knowhow and Hundreds of cases of digital-social innovations is basis of rest ... Bootcamp style: overload is intended
Digital media enable also quite radical solutions to poverty reduction: 1:1 Cash transfers
Mpesa? Mpesa: Safaricom /Vodafone, enables banking transactions through basic mobile phones, Nokias. Today: 16 Million Kenyans have an account Banking for people who never before had access to banking services (money transfer, credits, savings) Able to reach scale (innovations often in pilot phase) 2 weeks after introduction of M-Shwari , Saving service (minute amounts such as 1 Kenyan penny can be saved) 500.000 Kenyans had opened an account.
Kilimo Salama – meaning “Safe Agriculture” in Swahili. insurance policies to farmers in Kenya against bad weather, which can wipe out their crops. Subsistance farmers can take out insurance when they buy seeds using cellphones at local stores using Mpesa account Before: nobody insured small farmers Now: network of cheap. unmanned, solar-powered weather stations, which measure rainfall and windspeed. If severe weather is recorded at a farmer’s local station, compensation is paid automatically into his account without him having to claim. Cheap product: claims management You might be thinking: “Okay, that’s a neat example, but it’s not very spectacular – insuring farmers against rain.” But in fact, we’re beginning to understand that helping the very poor cope with risk is a crucial component of development. All face risks, but most of us have safety nets. For African or Indian subsistance farmer a failed harvest often means utter disaster, question of life and death. This ever-present danger shapes his whole existence and his everyday strategies.
But insurance is not where the benefits end. On top of this, once the farmers take out a policy they receive farming advice by SMS, weather information, market prices, fertilizer tipps etc. Messages (provided in India for ex. By Reuters Market Light) have been shown to increase farming output by 20%. The main thing to learn from the example of Kilimo Salama is this. What poor countries need above all is basic infrastructure. When this is in place, it unlocks wave after wave of future progress, and the process of development becomes self-sustaining, rather than being reliant on outside support. The rapid development of cellphone networks in poor countries is bridging many of these gaps in infrastructure – allowing not just communication but banking, insurance, elearning, mhealth and more, where none was possible before.
Dig media allow projects to grow in a new way. Old: grow the organisation, new: make it easy for others to copy what you are doing Kaboom: toolbox, For every playground Kaboom builds itself, 10 others are build using their DIY-Platform, with instructions, fundraising modules, templates for letters etc. Before: they needed big Organisation to do all the work Now: a good idea presented in a compelling format can spread more easily online, without the need for a large NGO-Team
Ushahidi works from the bottom up. Not only because the input data is crowdsourced – but the entire platform itself is open-source, and can be adapted by anyone to suit a new situation. Since then it has been used in thousands of situations to track violence and unrest in Gaza monitor elections in Liberia - very significantly to assess the situation on the ground after the devastating earthquake in Haiti (Students, Tufts, volunteer, s. network organisations) In all of these instances, information is gathered far more extensively and made available in near real-time than aid workers or researchers could ever manage by themselves. Where are people buried? Which roads are blocked, so that aid workers can’t get through with trucks. Enables them to have an up-to-date picture of developments. The information is displayed in map form, so trends and hotspots are easily revealed.
Sometimes success is on a massive scale, but the long tail is what these platforms do best: Great example is the Israeli Trauma Center where they were running out of certain types of blood. So they created groups on facebook where anybody in the group had to be that blood type- Each of the groups has approx. 900 members. But when they run low on a certain blood type and a trauma incident happens, they ping these 900 people who are local and all of a sudden, a 15 year old who is bleeding, is saved. For a local community, it‘s meaningful, is hugely impactful. Long version: NATAL, the leading trauma center for victims of terror and violence in Israel, created a highly successful Israeli blood donor awareness and registry campaign that successfully leveraged Facebook groups. One of the most urgent needs in case of emergency is quickly locating blood donors, and NATAL wanted to find a way to both convey that need for blood donors and solve it at the same time. They created a website, bloodgroups.co.il, to publicize the campaign and offer information about who should give blood and why it is needed and launched the campaign in April 2010. The most prominent feature on the site is a call to action to identify your specific blood type by clicking on a blood donor type on the left side of the page Approximately 4,000 people, mostly Israelis, have joined the groups. Whenever the Israeli Red Cross sent NATAL a message with an urgent request for blood, NATAL used the message-all-members function to ask for donations from group members. groups can engender fabulous conversation when that conversation and idea exchange is focused. A Group about diabetes, for example, is likely to have too many discussion threads, and possibly a lot of spam. Alternatively, a Group about diabetes research will be very focused on that topic and encourage discussion about the latest research by members who care passionately about diabetes research. Within the individual NATAL groups, the discussions are about the need for blood, the campaign, and how people can help.NATAL also made the campaign very personal. When you are talking about your own blood type, and you’ve self-identified as a specific blood donor, it’s personal. Given that, the discussions within the group will tend to be more personal, and the connection with the cause will be personal as well.
Where do you want to go deeper? Who are the winners and loosers? Who feels threatened, who empowered by which trends? No hype: just giving large charities Betterplace Financing for digital-social is a problem
1. Digital für sozialWie digitale Medien den sozialen Sektorverändern5. sdw Gründerforum, 26.5. 2013Dr. Joana Breidenbach