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Digital Donationsbetterplace meetup, 20. June 2013Dr. Joana Breidenbach
betterplace.org
betterplace lab
Trendscouting
The donation marketCountry Donation/Population (€)Donationvolume (€)PopulationUSA 683,00 212,64 Mrd. 311 Mio.Netherlands 2...
Online generated donationsDisasterRelief: upto 50% +DisasterRelief: upto 50% +Yearly donations inGermany: 4,5 Billion77-10 %
Future most important fundraising channels8Quelle: Online FundraisingStudie 2012, Altruja GmbH.
Online Fundraising
Long Tail: Visibility for local projects
Direct cash transfers: Cutting out the middle men11
Improve transparancy & accountability
Web of Trust: Crowdsourcing opinions
Lower Fundraising costs100 %
Enlarging the pie: Younger donors
Painless Giving
Round-up while shopping
Affiliate Marketing
Gamification
Mobile donations
Mobile donations
Mobile donations
Mobile donations
Mobile donations
The Challenges251. How can we implement donations in our daily life?1. How can we make „donations“ sexy?2. How do we encou...
Work with us on these challenges!26When?19. – 21. July 2013Where?Betterplace office, Schlesische Strasse 26, 10997 BerlinH...
betterplace labgut.org gemeinnützige AktiengesellschaftSchlesische Strasse 26, 10997 BerlinTel +49 30 76 76 44 88-0, F-40j...
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  • Betterplace: marketplace for social projects Founded 2007 5000+ projects Donors Donations transferred: > 10 Mio. € Non-profit joint stock corporation. Break even since 2011
  • Betterplace: marketplace for social projects Founded 2007 5000+ projects Donors Donations transferred: > 10 Mio. € Non-profit joint stock corporation. Break even since 2011
  • Trendscouting 24 Trends, 500 Cases
  • USA: similar figures But dynamic growth
  • In lab ci. Studie 541 NPOs, Kooperation Altruja Hochschule für angwandte Wissenschaft München (HM) Unternehmensspenden werden innerhalb der nächsten drei Jahre auf dem ersten Platz gesehen. Online-Fundraising wird vom 5. auf den 2. Platz steigen, fast eine Verdreifachung des Prozentwertes. Post-Mailings, Mitgliedsbeiträge und staatliche Hilfen werden an Bedeutung verlieren. Weitere relevante Nennungen: Bußgeldspenden (14%), Telefon-/ SMS-Fundraising (13%), Straßen-Fundraising (7%).
  • Digital media enable also quite radical solutions to poverty reduction: 1:1 Cash transfers
  • 2. Improve accountability: Transparency: needs and project reports Notoriously intransparent One-way-street vs. Round about of communication
  • Provide information which enables donors to make informed choices. Web of trust, crowdsourcing of trust Amazon, tripadvisor
  • Make project financing easier and cheaper Fundraising is very expensive for NGOs and Social Entrepreneurs 1/3 directly back into new fundraising 100% forwarded to projects, we even cover transaction fees.
  • 4. Increasing the pie By: targeting new donors, young people (average age on betterplace 37yrs.) wheras traditional donor market in Germany 65+ Try tp introduce new fundraising formats to German public, such as fundraising events for birthdays, marathons etc. make sharing & spreading easy
  • Cooperations with companies and CSR: Payback
  • Cooperations with companies and CSR: Payback
  • Cooperations with companies and CSR: Payback
  • Form your own waterband, the more you donate, the more sounds can you use
  • Cooperations with companies and CSR: Payback
  • 0,89 cent im App Store
  • Wenn man sich bei Swear Jar anmeldet, wird gezählt, wie oft man bei Twitter flucht. Dem entsprechend bekommt man eine wöchentliche Spendenempfehlung an seinen Twitteraccount gesendet. Das gespendete Geld geht an UN-Projekte, die die Hungersnot in Ostafrika bekämpfen, insbesondere wenn man den Hashtag #fuckfamine twittert.
  • And Ablass-App Jule
  • Transcript of "Digital donations meetup"

    1. 1. Digital Donationsbetterplace meetup, 20. June 2013Dr. Joana Breidenbach
    2. 2. betterplace.org
    3. 3. betterplace lab
    4. 4. Trendscouting
    5. 5. The donation marketCountry Donation/Population (€)Donationvolume (€)PopulationUSA 683,00 212,64 Mrd. 311 Mio.Netherlands 259,00 4,3 Mrd. 16,6 Mio.UK 198,00 12,23 Mrd. 61,6 Mio.Switzerland 121,00 0,96 Mrd. 7,9 Mio.Germany 67,00 4,5 Mrd. 82,0 Mio.Austria 54,00 0,46 Mrd. 8,4 Mio.
    6. 6. Online generated donationsDisasterRelief: upto 50% +DisasterRelief: upto 50% +Yearly donations inGermany: 4,5 Billion77-10 %
    7. 7. Future most important fundraising channels8Quelle: Online FundraisingStudie 2012, Altruja GmbH.
    8. 8. Online Fundraising
    9. 9. Long Tail: Visibility for local projects
    10. 10. Direct cash transfers: Cutting out the middle men11
    11. 11. Improve transparancy & accountability
    12. 12. Web of Trust: Crowdsourcing opinions
    13. 13. Lower Fundraising costs100 %
    14. 14. Enlarging the pie: Younger donors
    15. 15. Painless Giving
    16. 16. Round-up while shopping
    17. 17. Affiliate Marketing
    18. 18. Gamification
    19. 19. Mobile donations
    20. 20. Mobile donations
    21. 21. Mobile donations
    22. 22. Mobile donations
    23. 23. Mobile donations
    24. 24. The Challenges251. How can we implement donations in our daily life?1. How can we make „donations“ sexy?2. How do we encourage recurring online donations?1. How do we encourage NGOs to motivate theirsupporters to start fundraising events?
    25. 25. Work with us on these challenges!26When?19. – 21. July 2013Where?Betterplace office, Schlesische Strasse 26, 10997 BerlinHow?Write to jb@betterplace.org
    26. 26. betterplace labgut.org gemeinnützige AktiengesellschaftSchlesische Strasse 26, 10997 BerlinTel +49 30 76 76 44 88-0, F-40jb@betterplace.orgThank you very much.Dr. Joana BreidenbachFounder and CEObetterplace labAnthropologist & Author
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