Baksheesh Confidential
Lessons Learnt from Tracking Petty Bribes

Digital für Sozial, Berlin
31 Oct, 2013
We’re Bribespot
How it works

2

3
1
4

5
How it works
• Anonymous
• Remove names
• Anti-SPAM
• Security framework
• Community tips
How it works
Traditional approach to PA campaigns
Bribespot in Thailand
What is a bribe?
What is a bribe?

Identifying a bribe is straightforward
Plenty of ambiguous situations
People are open to educating thems...
On whose side is
the Government?
On whose side is the Government?

Government will be reluctant/hostile
No formal cooperation
Fighting petty bribe is welco...
People power?
People power?

Ordinary users would support us
Heard many criticisms from left & right
Reactions depend on people’s
expect...
Expats are your friends
Expats are your friends
Expats would welcome our service
Yes!

Reaching expats is harder than one thinks
Media attention
means more users?
Media attention means more users?

Media coverage will bump up report #s
Reading about it ≠ using it

Effective stories sh...
Got localization?
Got localization?
Our service should be localized
Absolutely!

Localization is much harder than one
expects & is an ongoin...
Mobile beats desktop?
Mobile beats desktop?
Mobile usage will outpace desktop usage
Browsing 48% vs. 52%, reporting 47% vs.

53%
Focus on places...
Notes for the Future
Notes for the Future
Focus on countries w/ high smartphone penetration
Work w/ small communities rather than general audie...
info@bribespot.com
@bribespot
Images used courtesy of:
© Jon in Thailand
© Ramon Sanchez Orense
© Lord Tongy
© Carakrater
© Eski
© Fresh Dachs
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Artas Bartas: Baksheesh Confidential. Lessons learnt from tracking Petty Bribes

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Artas' Präsentation zum betterplace labtogether 2013

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  • Transcript of "Artas Bartas: Baksheesh Confidential. Lessons learnt from tracking Petty Bribes"

    1. 1. Baksheesh Confidential Lessons Learnt from Tracking Petty Bribes Digital für Sozial, Berlin 31 Oct, 2013
    2. 2. We’re Bribespot
    3. 3. How it works 2 3 1 4 5
    4. 4. How it works • Anonymous • Remove names • Anti-SPAM • Security framework • Community tips
    5. 5. How it works
    6. 6. Traditional approach to PA campaigns
    7. 7. Bribespot in Thailand
    8. 8. What is a bribe?
    9. 9. What is a bribe? Identifying a bribe is straightforward Plenty of ambiguous situations People are open to educating themselves
    10. 10. On whose side is the Government?
    11. 11. On whose side is the Government? Government will be reluctant/hostile No formal cooperation Fighting petty bribe is welcomed
    12. 12. People power?
    13. 13. People power? Ordinary users would support us Heard many criticisms from left & right Reactions depend on people’s expectations about corruption
    14. 14. Expats are your friends
    15. 15. Expats are your friends Expats would welcome our service Yes! Reaching expats is harder than one thinks
    16. 16. Media attention means more users?
    17. 17. Media attention means more users? Media coverage will bump up report #s Reading about it ≠ using it Effective stories show ho to apply the service rather than talk about tech
    18. 18. Got localization?
    19. 19. Got localization? Our service should be localized Absolutely! Localization is much harder than one expects & is an ongoing thing
    20. 20. Mobile beats desktop?
    21. 21. Mobile beats desktop? Mobile usage will outpace desktop usage Browsing 48% vs. 52%, reporting 47% vs. 53% Focus on places with lots of smartphones
    22. 22. Notes for the Future
    23. 23. Notes for the Future Focus on countries w/ high smartphone penetration Work w/ small communities rather than general audience Cooperate with NGOs already working on specific issues Target audiences with less tolerance for status quo Use Bribespot platform for education
    24. 24. info@bribespot.com @bribespot
    25. 25. Images used courtesy of: © Jon in Thailand © Ramon Sanchez Orense © Lord Tongy © Carakrater © Eski © Fresh Dachs
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