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WELCOME
The Basics of Blogging in One Hour!
Dial-in Number:
425-440-5100
Pin Code: 386404#	

your instructor, Betsy Kent
GET READYTO LEARN
3 Key Tools
That Will Get You Going On Your Blog 

Even If You Have Never Written A Word In Your Life!
GREETINGS!
LOVETO HELP
ENTREPRENEURS
AHA!
THIS IS FORYOU IF:
• You are ready to increase the amount of visitors to your website 

by 100’s or even 1, 000’s for free - but don’t know how.	

• You sometimes feel confused or overwhelmed by Internet 

marketing and all your options - and don’t know where to get help.	

• You are tired of being invisible on the web - and wish there was 

an easy way to be found by your ideal clients.
THIS IS NOT FORYOU IF:
You are an experienced online marketer
and know exactly how to use blogging to
increase your visibility and sales.	

But you are welcome to stay!
WHO AM I 	

AND	

WHY AM I DOINGTHIS?
Not$me.$
Me!$
Back$Then….$
500% INCREASE IN WEBSITE VISITS
DIRECTLY ATTRIBUTED TO
BLOGGING!
That’s why
this man is smiling
3 KEYTOOLS
1. Understanding Search 	

2. GeneratingTopics	

3. Writing Sharable Blogs
HOUSEKEEPING
• Listen on your phone (if you can)	

• Watch on your screen	

• Sync slides (bottom of the viewer)	

• Raise hand press *2 on phone	

• Ask a question

BLOGGING = 	

CONTENT
MARKETING
YOURTRIBE
IFYOU HAVE A WEBSITE
you are an Internet marketer!
REFERRALS ARETHE BEST
SOURCE OF NEW BUSINESS
It’s impossible to measure how many people 	

who have been referred to you, go to your 	

website to check you out, but don’t contact you.
TOOL #1
Think Like
WHAT GOOGLE HATES
• Static sites	

• Unpopular sites	

• Flash sites	

• Too many images, not enough content
• Websites that are frequently updated	

• Websites with useful content	

• Websites that get lots of visitors	

• Websites where visitors stay for a bit	

• Websites with many backlinks
	

!
WHAT GOOGLE LOVES:
PEOPLE SEARCH FOR
INFORMATION
find you!
BLOGGING INCREASES 	

VISITSTOYOUR WEBSITE
3"Easy"Holiday"Hairstyles"for"Girls"!"read"over"14,000"-mes"
Best"Time"of"Day"for"Beach"Photography"!"read"over"1,700"-mes"
Children’s""
Hair"Salon"
Photographer"
TV"Execu-ve"
Personal"Blog""""""""""
The"Social"TV"Ecosystem"!"read"over"3,300"-mes""""
Snoring"and"Weight">"There"Is"a"ConnecAon"!"read"4,000"-mes""Physician"
How"To"Control"Facebook"Pages"Photo"Strip"!"read"over"2,600"-mes"
Social"Media"
Consultant"
FREE!
QUESTIONS?
USETHE CHAT BOX
TOOL #2
The Easy-Peasy Blog Topic Generator
PEOPLE ARE SEARCHING 	

FOR WHATYOU DO
WHY BLOG?
!Your!Blog:!!
!
!Shows!the!world!that!you!are!an!expert!in!your!field!
!
!Illustrates!your!unique!style!and!your!personality!
!
!Demonstrates!that!you!care!about!what!you!do!
!
I WANT TO HELP YOU!
Free Blogging Strategy Session	

Through Wed. June 25, 2014
h"p://bit.ly/sswithbetsy	
  
TOOL #3
The Super Simple BlogTemplate
So easy you can post a blog from anywhere!
DISCOVERY!
The Power of the List!
THE POWER OF LISTS!
shares&
The	
  Reader	
  Knows	
  Right	
  Away:	
  
!
!
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  What	
  the	
  topic	
  is	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  That	
  it’s	
  going	
  to	
  be	
  helpful	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  That	
  it’s	
  going	
  to	
  be	
  easy	
  to	
  read	
  
!
SUPER EASY BLOGTEMPLATE
TITLE%
Intro%Paragraph%1%
Intro%Paragraph%2%(op2onal)%
1.  your%list%
2.  goes%here%
3.  you%can%have%as%many%entries%
4.  as%you%think%you%need%
5.  and%each%entry%can%be%a%block%of%text%
6.  or%simply%one%word%or%one%phrase%
A%large%image%that%is%%
relevant%to%the%blog%
%
Closing%Paragraph%
%
Links,%References,%Etc.%
DON’T FORGET!
FREE$BLOG$STRATEGY$SESSION$
$
One$hour$on$the$phone$with$me$will$$
get$your$first$blog$ready$to$go!$$
$
Please$fill$out$the$quesEonnaire$here:$$
$
hGp://bit.ly/sswithbetsy$
only through 6/25/14

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What are the 4 characteristics of CTAs that convert?
 

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