Search Engine Marketing Be Visible


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Search Engine Marketing Be Visible

  1. 2. Our Clients come to us with a Varity of Issues, such as: We listen, we research, we find the solutions that fit your business needs, goals, and budget…then we test, test, test. The key to success on the web is not just being there, but being there in a way puts you in control of your online image and gets you the results you need. Be Visible Assoc
  2. 3. Why Does Your Business Have a Website? Be Visible Assoc If your Website isn’t doing all of the above for you, then it may need our help! Your informative, well-designed website shows that yours is a well-established business and that you are proud of it. Establishes Credibility Information on your website should answer many questions such as which services you provide, where you are located, etc. thus reducing the time your staff spends on the phone. Improves Office Efficiency Your website allows customers to learn about your business even when the office is closed. It’s Always “On” Your website allows prospective customers who have been referred to you to gather information about you before anonymously…before they call. Supports Word of Mouth Your website helps current and your prospective customers find your phone number and address fast. Makes it Easy for Clients to Find You Your website allows you to expose the world to your business in the way you want it to be portrayed. Puts You in Control of your Business’ Image
  3. 4. There are Three Types of Website <ul><li>1. Informational Website </li></ul><ul><li>An informational site is basically an online marketing brochure or branding tool that invites visitors to learn about the company and its offerings. </li></ul><ul><li>2. Transactional Website </li></ul><ul><li>An e-commerce site. </li></ul><ul><li>3. Interactive Website </li></ul><ul><li>A website that site encourages involvement and two-way communications, providing valuable data or expertise while requesting and capturing visitor information in return. </li></ul>Be Visible Assoc
  4. 5. Facts about Search Engines What are Search Engines? Search Engines (Google, Yahoo, MSN) are actually directories, where websites have been placed in an appropriate category. By entering keywords into the search bar of a Search Engine, you can find any number of websites which may (or may not) be what you are looking for. What is Search Engine Marketing? Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to bring visitors to websites by increasing their visibility in the Search Engine results pages. The two most popular strategies are Paid Search (Pay-Per-Click advertising) and SEO (Search Engine Optimization). How Often do People use Search Engines? There are 3-4 billion searches per day for information on Search Engines in the U.S. <ul><li>Why are so many Businesses using Search Engine Marketing? </li></ul><ul><li>To be where an audience is actively searching for what they offer. </li></ul><ul><li>They can reach the world, an entire country, one region or even one town. </li></ul><ul><li>The message is available to their specific audience 24 hours a day, 7 days a week. </li></ul><ul><li>It supports all their traditional advertising while expanding their reach. </li></ul><ul><li>The results are measurable! </li></ul>Be Visible Assoc
  5. 6. How the Search Engines Stack Up Be Visible Assoc Google has the most market share because they consistently deliver the most highly relevant results to users’ search queries. Google: 61.9% Yahoo: 20.5% MSN: 9.2% Ask: 4.3% AOL: 4.1%
  6. 7. What’s on the first page of search engine results? <ul><li>Sponsored links are Pay-Per-Click Ads </li></ul><ul><li>You only pay for the ad when someone clicks on it. </li></ul><ul><li>Click rates range from $.10 to $25.00 depending upon competition, average sale and seasonality. </li></ul><ul><li>The fastest method to get your practice to appear on the first page of results. </li></ul>Be Visible Assoc Be Visible uses “Automated Pay-Per-Click” to help you get the best results.
  7. 8. <ul><li>We find the right keywords: We develop a list of business sectors where you are interested in being visible and generate “seed keywords” for your marketing. </li></ul><ul><li>We develop your geographic strategy : Your site can be visible to the world, to your country, to your region, or even your town. </li></ul><ul><li>We write relevant ads : Your web ads are written in a way that will drive the most qualified leads to your site, and customized for each business category. </li></ul><ul><li>We generate every iteration and related phrase that is being used to find your services by consumers searching online. </li></ul><ul><li>We submit your program to the Search Engines . </li></ul><ul><li>We report on the number of site visits, phone calls and emails that are coming in from your Pay-Per-Click program. </li></ul><ul><li>We analyze, revise and adjust your program to get you the best ROI. </li></ul>Be Visible uses “Automated Pay-Per-Click” to help you get the best results. Be Visible Assoc
  8. 9. Be Visible Assoc sample business Online reporting keeps you on top of the success of your program
  9. 10. Be Visible Assoc Be Visible Assoc Online reporting keeps you on top of the success of the program caller ID listen to a recording of the call keep track of revenue coming in sample business Susan Smith salesperson 1 see date, time and duration of calls generated by your ads
  10. 11. The Search Engines decide which website links rank in this section. In order to achieve good positioning for your web pages here you need to employ Search Engine Optimization strategies. Organic or Natural Links What else is on the first page of results? Be Visible Assoc
  11. 12. <ul><li>Links: The more citations, or links, the more important and valuable it looks to Google. </li></ul><ul><li>Domain Age: Age of the domain is usually a clue you tend to be in for the long haul. </li></ul><ul><li>Click-Through Rates: The rate that people click “through” to your site. </li></ul><ul><li>Posting Frequency: How often you update your pages and add content is monitored over time. </li></ul><ul><li>Keywords and Keyword Density: Putting keywords in titles, links, headings, tags, and throughout the page is critical to the success of your site’s page ranking and keyword ranking results. </li></ul><ul><li>Rank by Traffic: The traffic is recorded and monitored of each page as well as the overall site. </li></ul><ul><li>User Behavior: Google keeps track of how long visitors stay on your site and from what pages they exit your site and how often your site is bookmarked or added to favorites. </li></ul>How Google ranks websites Be Visible Assoc
  12. 13. <ul><li>Blog: Blogs are an excellent method to share your company's expertise, build additional web traffic, and connect with potential customers. Updating your blog is a much quicker process than updating your website. Google loves fresh content and responds well to sites that are constantly updated. </li></ul><ul><li>Assist with Social Networking: Social networks connect people at low cost; this can be beneficial for businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. </li></ul><ul><li>Manage Email Marketing: Reach out to your audience with messages tailored to their individual wants and needs. </li></ul><ul><li>Implement Search Engine Optimization: SEO is a set of methods aimed at improving the number and quality of visitors to a website from &quot;natural&quot; or &quot;organic&quot; search engine listings. </li></ul>How we can help you get better rankings Be Visible Assoc
  13. 14. Be Visible Assoc <ul><li>Social networking refers to a broad class of websites and services that allow you to connect with colleagues online as well as well as people with similar businesses or related businesses. These sites allow you to create a profile where you can post photos, information about your business and send and receive correspondence with online contacts. </li></ul><ul><li>The most popular social networking sites are: </li></ul><ul><li>Facebook: Facebook has 90 million active users. </li></ul><ul><li> </li></ul><ul><li>My Space: MySpace has over 200 million members. </li></ul><ul><li>You Tube (video sharing site): over 500,000 user accounts. </li></ul><ul><li>Why are these sites valuable to you? Credibility is built by being visible to your target market on these trusted sites. </li></ul>What is social networking and what can it do for your business?
  14. 15. Top Net Communities in U.S. Sept. ‘08 <ul><li>60% of Americans interact with companies on a social media Web site </li></ul><ul><li>1 in 4 interact more than once per week </li></ul><ul><li>93% of Americans believe a company should have a presence in social media </li></ul><ul><li>85% believe a company should not only be present, but should also interact with its consumers via social media. </li></ul><ul><li>56% of American consumers feel both a stronger connection with, and better served by, companies when they can interact with them in a social media environment. </li></ul><ul><li>2008 Cone Business in Social Media Study </li></ul>Be Visible Assoc
  15. 16. Be Visible Assoc Social networks connect people at low cost; this can be beneficial for businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services.
  16. 17. Search Engine Optimization (SEO) Be Visible Assoc Since the Search Engines do not have a vested interest in making it easy for website owners to improve their rankings, it is up to talented SEO technicians and programmers to be very strategic to reach that goal. SEO is a long-term strategy that requires constant updating and maintenance by SEO technicians. <ul><li>Phase 1: SEO Set-up </li></ul><ul><li>We perform KEI (Keyword Effectiveness Index) research to discover which words users are actually using in their searches for information that would lead them to a specific business. </li></ul><ul><li>We review the website for the Search Engine “friendliness” of the code and architecture. </li></ul><ul><li>Add content relevant to the most popular searches using best practices for SEO copywriting. </li></ul><ul><li>Google Analytics installation & configuration </li></ul><ul><li>We create a sitemap that enables Search Engines to better crawl and index the website. </li></ul><ul><li>We create a baseline position report showing where the website initially ranks by keyword on each search engine. </li></ul><ul><li>Phase 2: Ongoing SEO Maintenance </li></ul><ul><li>Reporting: SERP (Search Engine Rank Position) reporting. </li></ul><ul><li>Back-link program & reporting: web directory submissions, social bookmark links, article broadcast directories. </li></ul><ul><li>Ongoing review of SEO tag and text Implememation. </li></ul><ul><li>Rebuilding of XML site map as needed. </li></ul><ul><li>Daily performance monitoring to ensure maximum visibility </li></ul><ul><li>Continuous reviewing, tailoring, fine-tuning and manipulation of key words, meta tags, and content to achieve and maintain high ranking continuous updating and analytics. </li></ul>
  17. 18. Be Visible Assoc As of 5-10-08 Baseline Report 12-1-07 Ongoing SEO is the best way to move your website’s pages up in the Search Engine results: As of 6-7-08 Search Engine Optimization (SEO) 10 Total Listings 10 Listings Which Did Not Change 0 Listings Which Moved Down 0 Listings Which Moved Up 10 Listings in the Top 30 Positions 7 Listings in the Top 20 Positions 5 Listings in the Top 10 Positions 1 Listings in the Top 5 Positions 0 Listings in the First Position 36 Total Listings 22 Listings Which Did Not Change 7 Listings Which Moved Down 7 Listings Which Moved Up 36 Listings in the Top 30 Positions 25 Listings in the Top 20 Positions 19 Listings in the Top 10 Positions 14 Listings in the Top 5 Positions 1 Listings in the First Position 40 Total Listings 27 Listings Which Did Not Change 4 Listings Which Moved Down 9 Listings Which Moved Up 40 Listings in the Top 30 Positions 32 Listings in the Top 20 Positions 20 Listings in the Top 10 Positions 14 Listings in the Top 5 Positions 1 Listings in the First Position
  18. 19. Be Visible Assoc Search Engine Optimization Reporting enables you to see how your website rankings are improving and where all your web visitors are coming from, and how successful your marketing programs are.
  19. 20. Be Visible Increases your Company’s Online Visibility Be Visible Associates helps your company Be Smart, Be Successful and Be Visible! Be Visible Assoc Whether you use us for pay-per-click management, search engine optimization, blogging or consulting, you can be certain that your company’s success is our number one goal. We work hard to be at the forefront of the new developments in marketing on the web and explain all of it to you in terms that you can understand. Best of all, we take the care of the daily activities that are necessary to keep your website and your company’s message in front of your target market so you can take care of running your business.