SMG Toons April 2013 Marketing Report:  Pound Puppies
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SMG Toons April 2013 Marketing Report: Pound Puppies

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    SMG Toons April 2013 Marketing Report:  Pound Puppies SMG Toons April 2013 Marketing Report: Pound Puppies Presentation Transcript

    •   April 2013
    • Studio Movie Grill Takes On Pound Puppies: Mission Adoption with Local Rescues   Dallas,  TX  –  April  8,  2013;  Studio  Movie  Grill  continues  with  its  hit   SMG  Toons  Series  with  April  screenings  of  Pound  Puppies:    Mission   Adoption,  weekends  at  11am.    Encouraged  by  last  month’s   enthusiasm  for  Bring  Your  Own  Barbie  Day,  SMG  has  taken  Mission   Adoption  one  step  further  and  has  reached  out  to  local  rescues  to   help  live  puppies  find  homes.     Saturday,  April  20,  select  SMG  locations  have  partnered  with  local   dog  rescues  and  will  be  hosting  an  adoption  day  in  front  of  the   theater  and  collecting  donations  of  puppy  chow  and  other  pet   supplies.    While  supplies  last,  SMG  is  offering  movie  passes  and   copies  of  the  DVD  for  Pound  Puppies:    Mission  Adoption  provided   by  Shout  Factory!  as  incentives  for  patrons  who  adopt  a  pet  or   donate  at  the  event.     Each  participating  location  has  a  selected  animal  rescue  with   volunteers  who  will  come  on  site  in  front  of  the  theaters  to  show   puppies  in  need  of  homes  and  collect  donations  of  pet  food  and   supplies.   Pound  Puppies:    Mission  Adoption  will  be  playing  every  weekend   in  April  at  11am  at  most  SMG  locations.    Tickets  are  $2.     Designated  rescues  at  participating  locations  include:   DALLAS METRO: • SMG  Plano  –  Texas  Little  Cuties   • SMG  Spring  Valley  –  Take  Me  Home  Pet  Rescue   • SMG  Royal  –  Furgotten  Friends   • SMG  Lewisville  –  A  Different  Breed   • SMG  Arlington  –  Shelter2Rescue  Coalition     HOUSTON METRO: • SMG  City  Centre  –  Pup  Squad   • SMG  Copperfield  –  English  Bulldog  Rescue     ATLANTA METRO: • SMG  Holcomb  Bridge  –  FurKids   SCOTTSDALE, AZ: • SMG  Scottsdale  –  Home  Fur  Good,  Saturday,  April  20   • SMG  Scottsdale  –  Forever  Loved  and  Poverty’s  Pets,  Sunday,   April  21   WHEATON, IL: • SMG  Wheaton  –  ARF-­‐Illinois Pound  Puppies:    Mission  Adoption  will  be  playing  every  weekend  in   April  at  11am  at  most  SMG  locations.    Tickets  are  $2.     ### FOR MORE INFORMATION, CONTACT: Betsy  Tyurin   btyurin@studiomoviegrill.com    
    • SMG Dallas Locations
    •  “It’s  cool  how  all  the  things  from   our  own  childhood  memories  are   coming  back  for  our  own  children   to  experience  as  well.”   ~Brandi  Arivette   NotSoAverageMama.com   “We  got  two  dogs  adopted  and   two  more  who  people  are  very   interested  in…I  also  bought  a   burger  and  it  was  fantastic!!”   ~  Steven  Foster   President/Founder   DFW’s  Furgotten  Friends   “We  are  very  excited  to  partner   on  promoting  the  benefits  of   adopting  a  ‘pound  puppy!’”   ~  Michele  Borne   Adoption  Event  Coordinator   Take  Me  Home  Pet  Rescue  
    •  
    • SMG Houston Locations
    • “I  love  this  collaboration  and   encourage  everyone  to  take   advantage  of  this  special  price   and  donate  as  well.    You  don’t   have  to  adopt-­‐  Just  donate.”   ~  Lori  Pace   A  Day  In  Motherhood   “So    hard  not  to  take  one  of  those   cute  bulldogs  home!”   ~DJ  Hochstetler   Manager   Studio  Movie  Grill,  Copperfield  
    • SMG Holcomb Bridge
    • SMG Wheaton
    • SMG Scottsdale “We  are  very  happy,  on  behalf  of  our   rescue  pets,  to  have  this  opportunity  to  show   case  how  wonderfull  rescue  pet  are  and  what   great  companions  they  make!”   ~  Virginia  Martinez   Shelter  Director   Home  Fur  Good  Pet  Rescue  
    •   • .11  SMG  Locations  played  Pound  Puppies:    Mission  Adoption   • 12  Dog  Rescues  collaborated  with  10  SMG  Theaters  to  hold  a   Mission  Adoption  event  with  live  puppies  available  to  be  adopted   on  April  20,  2013.   o Dog  Rescues  gave  out  30  Mission  Adoption  DVDs   § A  $300  Value   o SMG  Donated  600  movie  passes  to  patrons  who  adopted  a  dog   or  donated  to  the  rescues     § A  $6000  Value   o 3  puppies  were  confirmed  adopted  that  day.   • SMG  Scottsdale  had  such  demand  for  the  Mission  Adoption  live   puppy  adoption  event  they  added  an  extra  day!   • 233  patrons  watched  Pound  Puppies:    Mission  Adoption  on  the   live  adoption  day.