SMG Toons August 2013 Marketing Report: Chuggington

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  • 1. SMG TOONS MARKETING REPORT AUGUST 2013
  • 2. www.studiomoviegrill.com
  • 3. www.studiomoviegrill.com
  • 4. www.facebook.com/studiomoviegrillfan 220,000 fans and growing
  • 5. SMG Toons Puts Safety First with Chuggington: Chug Patrol, Ready to Rescue. Sent: July 27, 2013 Distributed to 326,000+ email subscribers
  • 6. Screenvision 12 Theaters x 6 weeks of impressions General attendance: 1M Approximate Impressions: 3M Retail Value of Ad Space: $21,300
  • 7. Inclusion in Email Newsletters Distributed to 326,000+ Subscribers
  • 8.   LOCATION ATTENDANCE PLANO 166 COPPERFIELD 49 ARLINGTON 70 LEWISVILLE 61 ROYAL 61 CITY CENTRE 171 HOLCOMB 251 SCOTTSDALE 99 WHEATON 73 SPRING VALLEY 73 DULUTH 99 EPICENTRE 79 TOTAL 1252   ATTENDANCE BY MARKET SCOTTSDALE,  AZ   CHICAGO,  IL   ATLANTA,  GA   CHARLOTTE,  NC   HOUSTON,  TX   DALLAS,  TX   MARKETING SUMMARY • Screenvision o Approximately 3M impressions o Retail value of ad space = $21,300 • Apple TV Exposure o Approximately 3M impressions o Retail value – not for sale • Facebook Exposure o 222k fans of www.facebook.com/studiomoviegrillfan o 81,314 impressions o 56 likes o 26 shares • Email Exposure o Distribution to 326k subscribers o X 12 emails = 3,912,000 emails sent • Attendance o 1,252 viewers