SMG Toons September 2013 Marketing Report: Caillou

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  • 1. SMG TOONS MARKETING REPORT SEPTEMBER 2013
  • 2. Screenvision Promotion • 6 weeks x 101 screens • Estimated attendance = 750k • X 3 impressions per visit = 2.25M • Approximate retail value of ad space = $20,316
  • 3. beta.studiomoviegrill.com
  • 4. www.studiomoviegrill.com
  • 5. Subject: We Caillou! Do you? Sent: September 3, 2013 Distribution: 322k subscibers
  • 6. Email Newsletter Summary • 14 newsletters • x322k subscribers • 4,508,000 emails sent
  • 7. Subject: SMG Toons presents a special gift from the creators of Caillou. Sent: September 18, 2013 Distribution: 324,066 Opens: 37,149 Clicks: 840 Open %: 11.5 Click %: 2.3
  • 8. www.facebook.com/CaillouOfficial
  • 9. www.facebook.com/StudioMovieGrillFan 223,514 fans
  • 10. Marketing Summary • Screenvision: o 6 weeks x 101 screens o Estimated attendance = 750k o X 3 impressions per visit = 2.25M o Approximate retail value of ad space = $20,316 • Email Marketing: o Inclusion in SMG Newsletter x 14 § Distribution = 4.5M o Dedicated emails x 2 § Distribution = 644k § Opens = 37,149 § Clicks = 840 • Facebook: o Potential Audience = 223,514 o Impressions = 108.148 o Likes = 237 § Additional viral likes = 12 o Shares =56 § Additional viral comments = 6 o Comments = 47 § Additional viral shares = 22 o Clicks = 543
  • 11. LOCATION ATTENDANCE PLANO 176 COPPERFIELD 151 ARLINGTON 86 LEWISVILLE 111 ROYAL 156 CITY CENTRE 325 HOLCOMB BRIDGE 207 SCOTTSDALE 144 WHEATON 176 SPRING VALLEY 107 DULUTH 92 TOTAL 1731   ATTENDANCE  BY  LOCATION   PLANO   COPPERFIELD   ARLINGTON   LEWISVILLE   ROYAL   CITY  CENTRE   ATTENDANCE  BY  MARKET   ATLANTA   CHICAGO   DALLAS   HOUSTON   Attendance Summary
  • 12.   For SMG Series Sponsorship Information Please contact: Lynne McQuaker Director of Alternate Programming lmcquaker@studiomoviegrill.com 8350 N. Central Expressway Suite 400 Dallas, Texas 75206