Aquafina Children's Summer Series Marketing Report - Summer 2013

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Pepsi subsidiary Aquafina sponsored the 2013 Children's Summer Series at Studio Movie Grill, enabling thousands of family to enjoy popular children's films at a reduced ticket price of $1-2. This report details the marketing exposure SMG gave to Aquafina in exchange for sponsorship of the series. For information on sponsoring a film series at SMG, contact Lynne McQuaker at lmcquaker@studiomoviegrill.com

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Aquafina Children's Summer Series Marketing Report - Summer 2013

  1. 1. Marketing Report Summer 2013
  2. 2. Email Marketing May 22, 2013 SMG Children’s Summer Series Presents: Charlotte’s Web Distributed to database of 346,000 Subscribers.
  3. 3. Email Marketing May 29, 2013 Cock-a-doodle-doo come see Chicken Run at the Aquafina Children’s Summer Series. Distributed to database of 346,000 Subscribers.
  4. 4. Email Marketing June 3, 2013 The Big Red Dog is Back at the Aquafina Children’s Summer Series. Distributed to database of 346,000 Subscribers.
  5. 5. Email Marketing June 10, 2013 Gather your minions to see the original Despicable Me before the sequel comes out. Distributed to database of 346,000 Subscribers.
  6. 6. Email Marketing June 20, 2013 Follow That Bird...to SMG Distributed to database of 346,000 Subscribers.
  7. 7. Email Marketing July 3, 2013 Aquafina Summer Series and the Muppets Take Manhattan Distributed to database of 346,000 Subscribers.
  8. 8. Screenvision Exposure •  12 eaters •  107 Screens •  15,697 Seats •  16 weeks •  Approximately 2M general attendance exposed to slide impressions •  X3 Slides viewed per visit = 6M impressions •  $ Value of same ad run if purchased from Screenvision i/o SMG = $53,600
  9. 9. Apple TV Exposure •  12 eaters •  16 Weeks •  Approximately 2M general attendance exposed to slide impressions •  X3 Slides viewed per visit = 6M impressions •  Exposure not available for sale.
  10. 10. Posters •  Day Cares •  Schools •  Libraries •  Churches
  11. 11. Posters •  Day Cares •  Schools •  Libraries •  Churches
  12. 12. Facebook Campaigns
  13. 13. PLANO   COPPERFIELD   ARLINGTON   LEWISVILLE   ROYAL   CITY  CENTRE   HOLCOMB   SCOTTSDALE   WHEATON   SPRING  VALLEY   DULUTH   EPICENTRE   TOTALS   CHARLOTTE'S  WEB   289   275   409   277   396   440   527   366   294   213   277   348   4111   CHICKEN  RUN   154   214   311   137   316   210   528   214       177   249   164   2674   CLIFFORD'S  REALLY  BIG  MOVIE   334   445   686   298   391   478   811   315   243   173   289   175   4638   DESPICABLE  ME   538   707   1089   345   548   808   1109   382   383   305   470   365   7049   HOW  TO  TRAIN  YOUR  DRAGON   349   388   415   223   387   372   550   189   357   224   330   360   4144   MUPPETS  TAKE  MANHATTAN   226   305   387   173   389   413   464   172   231   158   251   322   3491   OPEN  SEASON   234   215   359   177   370   333   412   65   116   114   190   285   2870   FOLLOW  THAT  BIRD   221   198   343   164   421   259   358   118   195   134   133   327   2871   SHREK   200   246   360   182   393   423   367   163   301   107   155   248   3145   THE  LORAX   190   429   390   200   313   380   698   135   255   171   339   335   3835   VEGGIE  TALES   362   276   426   285   505   371   384   135   273   187   88   251   3543   TOTALS   3097   3698   5175   2461   4429   4487   6208   2254   2648   1963   2771   3180   42371   A Refreshing Summer with Aquafina was had by all at Studio Movie Grill… 2013 SMG AQUAFINA CHILDRENS SUMMER SERIES ATTENDANCE
  14. 14. Attendees by State Texas Georgia North Carolina Illinois A1endees  by  Metro   Atlanta,  GA   CharloLe,  NC   Chicago,  IL   Dallas,  TX   Houston,  TX   ScoLsdale,  AZ  
  15. 15. 12 THEATERS 11 MOVIES 42,371 PEOPLE ENJOYING AQUAFINA
  16. 16. Summary of Marketing Exposure •  11 Weeks •  5 Screenings/week = 55 screenings per location •  X 12 locations = 660 screenings total •  42,371 Attendees •  6 emails x distribution to 346,000 subscribers = 2,076,000 emails •  11 Facebook posts •  394,914 impressions •  613 likes •  259 shares •  30 comments •  3 Screenvision slides •  Exposure to 2M regular attendance •  X 3 slides viewed per visit = 6M impressions •  Approximate retail value of ad space: $53,600 •  Apple TV Exposure •  Exposure to 2M regular attendance •  X3 Slides viewed per visit =6M impressions •  Exposure not available for sale. •  4 Poster versions distributed •  Schools •  Churches •  Libraries •  Daycares
  17. 17. For SMG Series Sponsorship Information Please contact: Lynne McQuaker Director of Alternate Programming lmcquaker@studiomoviegrill.com 8350 N. Central Expressway Suite 400 Dallas, Texas 75206

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