Modern Brand Building Stop Campaigning and Start Committing
by Betsey Merkel
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A great presentation on Modern Brand Building by Paul Isakson addressing the paradigm shifts affecting the value relationships offer to new forms of creative communications....
A great presentation on Modern Brand Building by Paul Isakson addressing the paradigm shifts affecting the value relationships offer to new forms of creative communications.
You can learn more about Paul's work here http://paulisakson.typepad.com/planning/2008/09/modern-brand-bu.html
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joejoehung
Would you please email a copy to me at charlottemila52@gmail.com
http://www.stage2pilotage.com/ 2 years ago
On the one hand you advise a consistent brand story. On the other, you say fans are going to create content for the brand. Frequently this UGC is not consistent with the brand message the brand owner desires. Then what...?
Cheers
Paul 3 years ago
Paul's blog posts several additional presentations equally interesting and insightful you may also be interested in studying!
You can learn more about Paul and his work here http://paulisakson.typepad.com/planning/about-paul.html 3 years ago
Thanks for sharing
rgrds 3 years ago