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Modern Brand Building Stop Campaigning and Start Committing

by Coach, Mentor & Trainer / Consultant / Owner at Betsey Merkel at Betsey Merkel on Dec 13, 2009

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A great presentation on Modern Brand Building by Paul Isakson addressing the paradigm shifts affecting the value relationships offer to new forms of creative communications....

A great presentation on Modern Brand Building by Paul Isakson addressing the paradigm shifts affecting the value relationships offer to new forms of creative communications.

You can learn more about Paul's work here http://paulisakson.typepad.com/planning/2008/09/modern-brand-bu.html

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Modern Brand Building Stop Campaigning and Start Committing Modern Brand Building Stop Campaigning and Start Committing Presentation Transcript