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Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
Historical development of materials for tequila bottle
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Historical development of materials for tequila bottle

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Presentación, 6th International Conference on Design History and Design Studies, Osaka, 2008

Presentación, 6th International Conference on Design History and Design Studies, Osaka, 2008

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  • 1. ICDHS OSAKA 08 Historical development of materials for tequila bottle manufacture Alberto Rosa Sierra, Dr. Ing. Research Group in Technological innovation for design Department of Production and development Universidad de Guadalajara, México
  • 2. ICDHS OSAKA 08 Mayahuel goddess
  • 3. ICDHS OSAKA 08 The distillation process was introduced by the Spaniards on XVI century
  • 4. ICDHS OSAKA 08 First distillery
  • 5. ICDHS OSAKA 08 La Riojeña, 1795
  • 6. ICDHS OSAKA 08 Tequila was marked as beverage consumed only by lower social classes
  • 7. ICDHS OSAKA 08 Mexican 1940’s film industry help to impulse the tequila consumption
  • 8. ICDHS OSAKA 08 Tequila experimented a boom at mid-80’s tequila
  • 9. ? ICDHS OSAKA 08 What can design do to rescue the historical values and heritage of our national beverage ?
  • 10. ICDHS OSAKA 08 Other national beverages has a well documented history
  • 11. ICDHS OSAKA 08 Following the wine tradition the first used containers were wood barrels for storage and transportation
  • 12. ICDHS OSAKA 08 In order to protect the Spanish crown interests, glass production in Mexico was prohibited
  • 13. ICDHS OSAKA 08 1845 First bottle made for tequila
  • 14. ICDHS OSAKA 08 1888 First label made for tequila
  • 15. ICDHS OSAKA 08 1909 First Mexican industrial glass factory
  • 16. ICDHS OSAKA 08 Evolution of first glass bottles 1901 1909 1912
  • 17. ICDHS OSAKA 08 Classification of brands and labels
  • 18. ICDHS OSAKA 08 Creating a visual catalog of bottles and brands
  • 19. ICDHS OSAKA 08
  • 20. ICDHS OSAKA 08
  • 21. ICDHS OSAKA 08 Next tasks Continue the research and organize the bottles and labels history Identify the basic elements of tequila identity
  • 22. ICDHS OSAKA 08 Objectives 1. Conform the image alignments for Tequila Regulator Council to control the identity values at new labels and bottles to be introduced to the market 2. Design of bottles for the small companies following the image alignments
  • 23. Thanks for your atention

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