Estrategia de diseño, 1er Congreso Estudiantes de Moda 2013
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Estrategia de diseño, 1er Congreso Estudiantes de Moda 2013

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Conferencia presentada el 26 de septiembre en el 1er Congreso Internacional de Estudiantes de Diseño de Moda, Guadalajara, México. En la conferencia se describe el uso de nuevos materiales como ...

Conferencia presentada el 26 de septiembre en el 1er Congreso Internacional de Estudiantes de Diseño de Moda, Guadalajara, México. En la conferencia se describe el uso de nuevos materiales como detonante de la Industria de la Moda.

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Estrategia de diseño, 1er Congreso Estudiantes de Moda 2013 Estrategia de diseño, 1er Congreso Estudiantes de Moda 2013 Presentation Transcript

  • Materials Radical Innovation on Fashion requires Radical Alberto Rosa Sierra, Dr. Ing. Laboratorio de Innovación Tecnológica para el Diseño Universidad de Guadalajara
  • Designers have to start getting serious about the power of materials to transform the creative process Candice-Leigh Baumgardner
  • Innovación Creación de mejores Productos Servicios Eventos (experiencias)
  • Factores humanos: Deseabilidad Factores de negocio: Viabilidad Factores técnicos: Factibilidad Factores de innovación Materiales que conforman los productos
  • Futuro Innovación Escenarios Tendencias Estrategia de diseño a través de nuevos materiales
  • Carácter de un producto Función Producto Características Personalidad UsabilidadProcesos Materiales Contexto Psicología del productoFisiología del producto Quién? Hombre, Mujer, Niño, Anciano... Dónde? Casa, Oficina, Europa, Africa... Cuándo? Día, Noche, Diario, Ocasionalmente... Por qué? Para cubrir una necesidad básica....Cerámica Polímeros Metales Naturales Composites Unión Formado Superficies Adaptación física Transferencia de información Biométrica Biomecánica Operación Retroalimentación Estética Asociaciones Percepciones Color, transparencia, forma, simetría, textura, sonido.... Poder, salud, aprendizaje, sofisticación, plantas, tec.... Serio, divertido, femenino, masculino, caro, barato....
  • Atributos percibidos de un producto Agresivo_Pasivo Barato_Caro Clásico_Moderno Inteligente_Tonto Común_Exclusivo Decorado_Simple Descartable_Perdurable Formal_Informal Extravagante_Conservador Femenino_Masculino Elaborado a mano_Producción en serie Cómico_Serio Irritante_Amoroso Maduro_Juvenil Nostálgico_Futurístico
  • OK, Materiales.....
  • De donde surgen? Adaptación de otros ambientes/usos Creación de nuevos compuestos Nuevas aplicaciones a materiales conocidos Reciclaje de materiales
  • Creación de nuevos compuestos y procesos...
  • Lunar racer Nike (U.S.) Suela lunar foam >250 gms.
  • BMW Gina Geometry in N adaptations Julio 2008
  • Pauline van Dongen Exploraciones en uso de prototipado rápido
  • 41 r smart phone? I have a love-hate relation- a designer. Designers are skillful at making e’s too much stuff in our garages and clos- gurus in Nike design once said to me that nable design is not designing anything. anthropologist and I discussed how as currency is no longer defined by what we hat we bring to the table. Designers have that is our social currency: Our ability to hinking to any problem and not just solve nnovative ways but to envision something ers are powerful in our visual and visionary an imagine anything and bring it to fruition, ng out of nothing. That’s we take a hard look at n. We need to design designed with a al impact using eferred rubber, water- nd recycled polyester. step in the multidirectional replicates the foot’s natural ps women get more out of their aving a huge environmental footprint. evolving the business. It means knowing their business just as well as, if not better than, they do. It means knowing the science behind materials and how that plays into the macro economics of a global supply chain where there are limits in the system. Design is the keystone species that has a critical place within the system. Without design, the system can fall apart and lose consciousness. The system is the world. Design can make the world. Design can destroy the world. Design can save the world. 41 I N N O V A T I O N S P R I N G 2 0 1 1 39 onsider how we design. ike began researching environmentally preferred rubber oping formulations that could be applied to footwear. that work was ready for commercial use and ng its way into limited shoe production. Nike Exploraciones en polímeros biodegradables Free FTR Caucho natural, adhesivos base agua y PS reciclado
  • Algodón a prueba de agua Las partículas blancas son nano-partículas de polímeros repelentes de agua, fijadas a la tela de algodón.
  • Outlast
  • Philips Design
  • nano sphere
  • Adaptación de otros ambientes/usos Nuevas aplicaciones a materiales conocidos Reciclaje de materiales
  • Titanio + concreto Latín concresso: Crecer conjuntos
  • Chau Har Lee
  • Andrea Carvacho Tramacobre
  • e and as ploy at als, ions ducts enew- oup is material entred on create h. This anslating rather rojects applying . nted ma- essible erstand- coconut coconut e small, her in om this 2 x 84 s. For more info go to: www.ekobebrasil.com Typical applications Just about anywhere you might use con- ventional tiles, including walls and flooring in both dry and wet areas. es Key features - Sustainable - Resistant to corrosion and insect attack - Extremely hard Ekobe Mosaicos de copra de coco Características: -Sostenible -Resistente a la corrosión y a los insectos -Extremadamente durables www.ekobebrasil.com
  • Noon Solar
  • TOUS
  • Hydrochromic Hydrophobic colorant, ‘hydrochromic’ simply means in response to water. Typically used applications as a quick way to visu- ducts have been in contact with designers Squid have a come up n use for the technology, umbrel- cs that come out in the rain. of self-cleaning glass that works on e leaves of the lotus plant. You may er droplets beading up as a result rophobic, or water-repellent, sur- e specific microscopic surface ffect that is mimicked in these sheets g it very difficult for anything to stick ng away any accumulated dirt every need for additional cleaning. d Aridion, for solid materials, are two of completely waterproofing prod- ply cannot stick to the surface due to ating up chemicals until they vapo- durable and waterproof skin across ential benefits in handheld electron- y life in wet conditions, not to mention cts tend to look cleaner for longer. Top Squid hydrochromic umbrella Image courtesy of Squid London www.squidlondon.com Bottom Hi Tec shoe with Ion Mask hydrophobic coating Image courtesy of p2i www.p2i.com www.hi-tec.com Pigmento hidrocrómico Squid London 5 Hydrochromic Hydrophobic colorant, ‘hydrochromic’ simply means response to water. Typically used pplications as a quick way to visu- cts have been in contact with esigners Squid have a come up use for the technology, umbrel- that come out in the rain. f self-cleaning glass that works on eaves of the lotus plant. You may r droplets beading up as a result phobic, or water-repellent, sur- specific microscopic surface ect that is mimicked in these sheets t very difficult for anything to stick g away any accumulated dirt every eed for additional cleaning. Aridion, for solid materials, are two of completely waterproofing prod- y cannot stick to the surface due to ting up chemicals until they vapo- urable and waterproof skin across ntial benefits in handheld electron- life in wet conditions, not to mention s tend to look cleaner for longer. Top Squid hydrochromic umbrella Image courtesy of Squid London www.squidlondon.com Bottom Hi Tec shoe with Ion Mask hydrophobic coating Image courtesy of p2i www.p2i.com www.hi-tec.com Ion Mask ® Repelente al agua
  • Mattehw Karl Gale Excube
  • Materialbyproduct
  • The bikini project
  • Y que nos deparará el futuro?
  • Innovación Sustentabilidad Futuro
  • Innovación Formas innovadoras Formas pre-moldeadas Avances tecnológicos en materiales Materiales foto-mecánicos Tecnología sensible al toque
  • Sustentabilidad Materiales naturales Estructuras verdes Nuevos usos a antiguos materiales Eficiencia energética Técnicas tradicionales Infraestructura local
  • Futuro Materiales inteligentes Materiales emisores de luz Materiales con memoria de forma Realidad virtual Materiales biomiméticos Nano-materiales
  • For a designer to continually learn about materials is not extracurricular, it’s absolutely essential Jonathan Ive Apple’s Senior Vice President of Design
  • finalmente...
  • Comercial Gratis en iTunes Store “libros udg”
  • Gracias por su atención...
  • Materials Radical Innovation on Fashion requires Radical Alberto Rosa Sierra, Dr. Ing. Laboratorio de Innovación Tecnológica para el Diseño Universidad de Guadalajara