Fabrizio Martire
Enterprise 2.0
Marketing 2.0

Hands on
Enterprise 2.0
SQS Associazione Svizzera per Sistemi di Qualità e Management / Durata e sostenibilità del successo nel
tempo / La gestione avanzata della conoscenza / Mercoledì 27 Maggio 2009 / Villa Baiana, Brescia.

Did you
know?

da 5m a
30m
Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marzo 2009

59%
Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marzo 2009.

Start!

Problem

Problem
Solution

Problem
Solution
Values

Problem

Enterprise 0.0
Know Know Know Know
How How How How

Enterprise 1.0
Know Know Know Know
How How How How

Did you
know?

5.7m
every
1000
people
Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it @ Enterprise 2.0 Conference 2009 IDC. 09 Febbraio 2009

63%
Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it @ Enterprise 2.0 Conference 2009 IDC. 09 Febbraio 2009

Solution

Enterprise 2.0
Know Know
How How
Know
Know
How
How

Enterprise 2.0
Know Know
How How
Know
Know
How
How

Enterprise 2.0
Know Know
How How
Know Know
How How

Enterprise 2.0
Know
How

Enterprise 2.0
Know
Know
Know
Know Know
Know
Know
Know
How How
How
How How How
How
How
Know
Know
Know
Know Know
Know
Know
Know
How How
How
How How How
How
How

People not Devices
http://www.flickr.com/photos/interpunct

Values

R&D
“More Knowledge More ideas”/New Products

Costs Reduction
Travel/Brainstorming/Office Tools/

Customers Engagement
Marketing 2.0/Social Media Marketing

Project Management
PM 2.0 / A better control of Processes

Human Resource
Employee Engagement/Open Affiliation

Yes,but..

“I have an old
company”

Graymont
http://www.flickr.com/photos/desertchick-/2651716160/sizes/o/

Graymont
http://www.flickr.com/photos/desertchick-/2650890651/sizes/o/in/photostream/

Graymont

Graymont
“Easier access to information and tools will
make employees more productive – and less
frustrated – and also reduce the management
burden for IT.
But the big values, will come in areas outside IT
– when a person in Pennsylvania connects with
someone in Alberta and shows him something
he’s done that saves the company $10,000 or
$20,000;
or when an informal discussion group is
established amongst maintenance workers or
kiln operators across borders and geography.”

“I have
security
issue”

CIA

“Sean and Don brief the technical and cultural
changes under way at the CIA and across the
Intelligence Community involving the adoption of
Enterprise 2.0 tools including Intellipedia, blogs,
and social tagging.
These tools are being used to improve information
CIA
sharing by moving information out of traditional
channels and onto platforms.”

R&D
Costs Reduction
Customers Engagement
Project Management
Human Resources

End
www.virtualeco.org
martire.fabrizio@gmail.com