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Fabrizio Martire
          Enterprise 2.0
          Marketing 2.0
Hands on
Enterprise 2.0
SQS Associazione Svizzera per Sistemi di Qualità e Management / Durata e sostenibilità del success...
Did you
know? 

da 5m a
30m 

  Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marz...
59%
 Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marzo 2009.
Start!
Problem
Problem
Solution
Problem
Solution
  Values
Problem
Enterprise 0.0
 Know   Know   Know   Know
 How    How    How    How
Enterprise 1.0
 Know   Know   Know   Know
 How    How    How    How
Did you
know? 

5.7m 

         every
       1000
        people
Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it ...
63%
Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it @ Enterprise 2.0 Conference 2009 IDC. 09 Febb...
Solution
Enterprise 2.0
 Know       Know
 How        How




            Know
 Know
            How
 How
Enterprise 2.0
 Know       Know
 How        How




            Know
 Know
            How
 How
Enterprise 2.0
   Know   Know
   How    How




   Know   Know
   How    How
Enterprise 2.0
       Know
       How
Enterprise 2.0
 Know
  Know
    Know
     Know   Know
             Know
               Know
                Know
 How How
...
People not Devices

              http://www.flickr.com/photos/interpunct
Values
R&D
“More Knowledge More ideas”/New Products
Costs Reduction
Travel/Brainstorming/Office Tools/
Customers Engagement
Marketing 2.0/Social Media Marketing
Project Management
PM 2.0 / A better control of Processes
Human Resource
Employee Engagement/Open Affiliation
Yes,but..
“I have an old
  company”
Graymont

           http://www.flickr.com/photos/desertchick-/2651716160/sizes/o/
Graymont

           http://www.flickr.com/photos/desertchick-/2650890651/sizes/o/in/photostream/
Graymont
Graymont
           “Easier access to information and tools will
           make employees more productive – and less
    ...
“I have
security
 issue”
CIA
“Sean and Don brief the technical and cultural
  changes under way at the CIA and across the
  Intelligence Community invo...
R&D
Costs Reduction
Customers Engagement
Project Management
Human Resources
End
   www.virtualeco.org
martire.fabrizio@gmail.com
Hands On Enterprise 2.0
Hands On Enterprise 2.0
Hands On Enterprise 2.0
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Hands On Enterprise 2.0

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Presentazione per SQS Associazione Svizzera per Sistemi di Qualità e Management / Durata e sostenibilità del successo nel tempo / La gestione avanzata della conoscenza / Mercoledì 27 Maggio 2009 / Villa Baiana, Brescia.

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Transcript of "Hands On Enterprise 2.0"

  1. 1. Fabrizio Martire Enterprise 2.0 Marketing 2.0
  2. 2. Hands on Enterprise 2.0 SQS Associazione Svizzera per Sistemi di Qualità e Management / Durata e sostenibilità del successo nel tempo / La gestione avanzata della conoscenza / Mercoledì 27 Maggio 2009 / Villa Baiana, Brescia.
  3. 3. Did you know? 

  4. 4. da 5m a 30m 
 Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marzo 2009
  5. 5. 59% Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marzo 2009.
  6. 6. Start!
  7. 7. Problem
  8. 8. Problem Solution
  9. 9. Problem Solution Values
  10. 10. Problem
  11. 11. Enterprise 0.0 Know Know Know Know How How How How
  12. 12. Enterprise 1.0 Know Know Know Know How How How How
  13. 13. Did you know? 

  14. 14. 5.7m 
 every 1000 people Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it @ Enterprise 2.0 Conference 2009 IDC. 09 Febbraio 2009
  15. 15. 63% Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it @ Enterprise 2.0 Conference 2009 IDC. 09 Febbraio 2009
  16. 16. Solution
  17. 17. Enterprise 2.0 Know Know How How Know Know How How
  18. 18. Enterprise 2.0 Know Know How How Know Know How How
  19. 19. Enterprise 2.0 Know Know How How Know Know How How
  20. 20. Enterprise 2.0 Know How
  21. 21. Enterprise 2.0 Know Know Know Know Know Know Know Know How How How How How How How How Know Know Know Know Know Know Know Know How How How How How How How How
  22. 22. People not Devices http://www.flickr.com/photos/interpunct
  23. 23. Values
  24. 24. R&D “More Knowledge More ideas”/New Products
  25. 25. Costs Reduction Travel/Brainstorming/Office Tools/
  26. 26. Customers Engagement Marketing 2.0/Social Media Marketing
  27. 27. Project Management PM 2.0 / A better control of Processes
  28. 28. Human Resource Employee Engagement/Open Affiliation
  29. 29. Yes,but..
  30. 30. “I have an old company”
  31. 31. Graymont http://www.flickr.com/photos/desertchick-/2651716160/sizes/o/
  32. 32. Graymont http://www.flickr.com/photos/desertchick-/2650890651/sizes/o/in/photostream/
  33. 33. Graymont
  34. 34. Graymont “Easier access to information and tools will make employees more productive – and less frustrated – and also reduce the management burden for IT. But the big values, will come in areas outside IT – when a person in Pennsylvania connects with someone in Alberta and shows him something he’s done that saves the company $10,000 or $20,000; or when an informal discussion group is established amongst maintenance workers or kiln operators across borders and geography.”
  35. 35. “I have security issue”
  36. 36. CIA
  37. 37. “Sean and Don brief the technical and cultural changes under way at the CIA and across the Intelligence Community involving the adoption of Enterprise 2.0 tools including Intellipedia, blogs, and social tagging. These tools are being used to improve information CIA sharing by moving information out of traditional channels and onto platforms.”
  38. 38. R&D Costs Reduction Customers Engagement Project Management Human Resources
  39. 39. End www.virtualeco.org martire.fabrizio@gmail.com
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