Journalism & public relations - presentation for school students

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This is a PowerPoint presentation I use when going into schools to talk about careers in journalism and public relations...

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Journalism & public relations - presentation for school students

  1. 1. Journalism & Public Relations: your future career? Beth Whittaker Viva Communications www.viva-communications.co.uk
  2. 2. It’s all me, me, me… Started straight from school… Trained ‘on the job’ by the newspaper… block release college course covering newspaper law, public administration… 100 wpm shorthand Qualified at 20…
  3. 3. Moved from weekly newspapers… to evening (daily) newspapers… The Citizen… Western Daily Press… Then… ‘headhunted’ by Harrison Cowley PR
  4. 4. • Got married, had children • Went freelance/self employed • Set up my business Viva Communications Ltd • Working with my husband – in the same office!
  5. 5. What I love about what I do… • Something different every day, working on several different projects at once • Making a difference to charities, community groups and organisations • Helping small businesses communicate more effectively • Writing – press releases, website copy, information • Working closely with other creative people – photographers, website designers, graphic designers and printers • Being my own boss!
  6. 6. NATIONAL media: Telegraph, Times Educational Supplement, Guardian, Independent, BBC Radio 4, BBC TV Countryfile … and local
  7. 7. Journalism • Journalism careers: – Broadcast: TV and radio – Magazines – Newspapers – Photography/photo journalism – Sports – Sub-editing & page design – Freelancing – Online
  8. 8. Public relations http://www.cipr.co.uk/content/ policy-resources/about-pr Chartered Institute of Public Relations
  9. 9. Helpful… • Nosey/inquisitive • Confident • Gets involved/good organiser • Good English – grammar, spelling • Great vocabulary • Happy to talk to anyone… • Creative, full of ideas • Passionate about a cause? • Hard worker… self starter • Happy to ‘start at the bottom’ and learn
  10. 10. Test out your writing skills WRITE A BLOG? … stuff you’re passionate about, interested in… fashion, sport, politics, film, music, money (!) www.guardian.co.uk/education/2013/mar/15/how-to-blog-free-book
  11. 11. Some ideas… • Follow journalists/writers on social media/blogs & engage… • Look up public relations firms – engage on social media… • Work experience…internships • At uni/college – get involved in student news • DIY short film/audio/vox pops – report on local issues?
  12. 12. Useful websites Check out jobs/internships & what qualifications, experience and skills they are looking for: • Journalism – www.journalism.co.uk/media-reporter-jobs/s64/ – http://jobs.holdthefrontpage.co.uk/ – http://jobs.bloomberg.com/content/intern/ – www.gorkanajobs.co.uk/jobs/journalist/intern/ – www.nctj.com/careers/trainee-vacancies – Local newspapers/radio/TV • PR – www.ciprjobs.co.uk/ – Local PR/marketing/advertising agencies
  13. 13. Routes… Straight from school? Distance learning? Degree? • National Careers Service: https://nationalcareersservice.direct.gov.uk • National Council for the Training of Journalists: www.nctj.com/ • Chartered Institute of Public Relations: • www.cipr.co.uk/content/careers-cpd/careers- pr
  14. 14. Questions? Anybody? Hello? Beth Whittaker - @bw58 on Twitter www.facebook.com/PRViva

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