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Presentation to ASMI Conference

Presentation to ASMI Conference

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  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.

Transcript

  • 1. Beth Schillaci Make Marketing ROI Transparent to Your Stakeholders
  • 2. What We Will Cover
    • Identify your stakeholders
    • Define the project
    • Benchmark
    • Set objectives
    • Create your plan
    • Execute your plan
    • Measure results
    • Refine your plan
  • 3. Identify Your Stakeholders
    • Who holds you accountable?
    • Define what is most important to each stakeholder group
    • What is their preferred method of communication?
  • 4. Define the Project
    • What is the project?
    • Who needs to be involved?
    • What will you measure?
    • How will you measure?
  • 5. Think Beyond $$
    • Return on Influence
    • Improved customer service
    • Positive sentiment about brand
  • 6. Benchmark
    • Against your competition
    • Against your own past performance
    • Against industry standards
  • 7. Set Objectives
    • Create measurable objectives
    • Set a timeline
    • How will you define a success?
  • 8. Finalize the Plan
    • Get final buy-in based on:
    • What the project is
    • Your team and their responsibilities
    • What you will measure
    • How you will measure
    • Your benchmark analysis
    • Your objectives
  • 9. Execute the Plan
  • 10. Measure
    • Use same method that you used to benchmark
    • Compare results against benchmark
    • Compare to objectives
    • Report to Stakeholder
  • 11. Your Report
    • Customize findings for your audience
  • 12. Contact Beth VillageWorks Communications, Inc. 50 Citizens Way Suite 402 Frederick, MD 21701 240-529-3000 phone [email_address] email www.villageworks.net web www.marketingroadhouse.com blog http://twitter.com/bethschillaci twitter http://delicious.com/bethschillaci bookmarks