Beth Schillaci Make Marketing ROI Transparent to Your Stakeholders
What We Will Cover <ul><li>Identify your stakeholders </li></ul><ul><li>Define the project </li></ul><ul><li>Benchmark </l...
Identify Your Stakeholders <ul><li>Who holds you accountable? </li></ul><ul><li>Define what is most important to each stak...
Define the Project <ul><li>What is the project? </li></ul><ul><li>Who needs to be involved?  </li></ul><ul><li>What will y...
Think Beyond $$ <ul><li>Return on Influence </li></ul><ul><li>Improved customer service </li></ul><ul><li>Positive sentime...
Benchmark <ul><li>Against your competition </li></ul><ul><li>Against your own past performance </li></ul><ul><li>Against i...
Set Objectives <ul><li>Create measurable objectives </li></ul><ul><li>Set a timeline </li></ul><ul><li>How will you define...
Finalize the Plan <ul><li>Get final buy-in based on: </li></ul><ul><li>What the project is </li></ul><ul><li>Your team and...
Execute the Plan
Measure <ul><li>Use same method that you used to benchmark </li></ul><ul><li>Compare results against benchmark </li></ul><...
Your Report <ul><li>Customize findings for your audience </li></ul>
Contact Beth VillageWorks Communications, Inc. 50 Citizens Way  Suite 402 Frederick, MD 21701 240-529-3000 phone [email_ad...
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Marketing ROI

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  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Involved the stakeholders early.
  • Marketing ROI

    1. 1. Beth Schillaci Make Marketing ROI Transparent to Your Stakeholders
    2. 2. What We Will Cover <ul><li>Identify your stakeholders </li></ul><ul><li>Define the project </li></ul><ul><li>Benchmark </li></ul><ul><li>Set objectives </li></ul><ul><li>Create your plan </li></ul><ul><li>Execute your plan </li></ul><ul><li>Measure results </li></ul><ul><li>Refine your plan </li></ul>
    3. 3. Identify Your Stakeholders <ul><li>Who holds you accountable? </li></ul><ul><li>Define what is most important to each stakeholder group </li></ul><ul><li>What is their preferred method of communication? </li></ul>
    4. 4. Define the Project <ul><li>What is the project? </li></ul><ul><li>Who needs to be involved? </li></ul><ul><li>What will you measure? </li></ul><ul><li>How will you measure? </li></ul>
    5. 5. Think Beyond $$ <ul><li>Return on Influence </li></ul><ul><li>Improved customer service </li></ul><ul><li>Positive sentiment about brand </li></ul>
    6. 6. Benchmark <ul><li>Against your competition </li></ul><ul><li>Against your own past performance </li></ul><ul><li>Against industry standards </li></ul>
    7. 7. Set Objectives <ul><li>Create measurable objectives </li></ul><ul><li>Set a timeline </li></ul><ul><li>How will you define a success? </li></ul>
    8. 8. Finalize the Plan <ul><li>Get final buy-in based on: </li></ul><ul><li>What the project is </li></ul><ul><li>Your team and their responsibilities </li></ul><ul><li>What you will measure </li></ul><ul><li>How you will measure </li></ul><ul><li>Your benchmark analysis </li></ul><ul><li>Your objectives </li></ul>
    9. 9. Execute the Plan
    10. 10. Measure <ul><li>Use same method that you used to benchmark </li></ul><ul><li>Compare results against benchmark </li></ul><ul><li>Compare to objectives </li></ul><ul><li>Report to Stakeholder </li></ul>
    11. 11. Your Report <ul><li>Customize findings for your audience </li></ul>
    12. 12. Contact Beth VillageWorks Communications, Inc. 50 Citizens Way Suite 402 Frederick, MD 21701 240-529-3000 phone [email_address] email www.villageworks.net web www.marketingroadhouse.com blog http://twitter.com/bethschillaci twitter http://delicious.com/bethschillaci bookmarks

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