Avoid the mistake of ignoring auto repair shop price shoppers to grow your business. Discover the right way to responed to price shoppers.

1. DON’T UNDER ESTIMATE
THE AUTO REPAIR SHOP
PRICE SHOPPER

2. Price Shoppers are Seen as Negative
 Price shoppers are typically seen as a
negative
 They call and ask about the price of specific
service
 Often seen as a waste of staff time
 Might miss potential sales
 It’s possible the caller is asking if they can
establish a relationship with your auto repair

3. Consumer Behaviour
 Experts Gerry Frank and Keith McCrone, co-
owners of auto repair shop consulting
business Automotive Profit:
 Many customers don’t know what to ask
 Asking about pricing is the preference of many
consumers to begin a conversation
 This helps determine if they are fit for future
business

4. Cars
 Cars are build better then ever today, therefore
require less repairs
 It’s important to build relationships with
potential clients
 Smaller market for mechanic shops, driving up
prices on labor and parts
 Offer clients a solution, then you can draw
repeat business
 This all begins with a phone call

5. Prospective Customer
 Consider the needs of the new prospective
customer
 Trust in an auto repair shop to handle repairs
and maintenance
 Offer them a free preliminary inspection

6. What to do
 Help them to know that you’re not going to
recommend unnecessary procedures
 Show them willingness to invest time in their
automobile without payment
 This all helps increase their trust in you

7. Go the Extra Mile
 You can’t be shy when talking with price
shoppers on the phone
 Do more then respond to their price question
 Take initiative
 Be honest about the repair they need

8. Examples
 Tell them about a time when a customer
thought they had a problem with their car and
it was going to be expensive
 After you reviewed car, it turned out to be a
minor fix and they saved a lot of money
 You didn’t take advantage of the customer
instead you helped build a relationship with
them that will help you in the long term

9. Staff Training
 Train staff to see price shoppers for what they are
 Potential repeat customers in need of a good repair
shop
 Train staff to anticipate and respond to client
needs
 Use scripts that contain questions and important
response messages
 Have the caller make an appointment for a free
inspection with no obligation
 More likely that if they trust you on an inspection,
that they will trust you when they need a repair

10. How to Maximize Auto Repair Profits
 Learn the Secrets to Maximize profit for your
auto repair shop
 Industry veterans with practical knowledge
 Automotive Profit Pro
 Visit: http://www.automotiveprofitpro.com