Don’t under estimate the auto repair shop price

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Avoid the mistake of ignoring auto repair shop price shoppers to grow your business. Discover the right way to responed to price shoppers.

Published in: Automotive, Technology, Business
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Don’t under estimate the auto repair shop price

  1. 1. DON’T UNDER ESTIMATETHE AUTO REPAIR SHOP PRICE SHOPPER
  2. 2. Price Shoppers are Seen as Negative Price shoppers are typically seen as a negative They call and ask about the price of specific service Often seen as a waste of staff time Might miss potential sales It’s possible the caller is asking if they can establish a relationship with your auto repair
  3. 3. Consumer Behaviour Experts Gerry Frank and Keith McCrone, co- owners of auto repair shop consulting business Automotive Profit:  Many customers don’t know what to ask  Asking about pricing is the preference of many consumers to begin a conversation  This helps determine if they are fit for future business
  4. 4. Cars Cars are build better then ever today, therefore require less repairs It’s important to build relationships with potential clients Smaller market for mechanic shops, driving up prices on labor and parts Offer clients a solution, then you can draw repeat business This all begins with a phone call
  5. 5. Prospective Customer Consider the needs of the new prospective customer Trust in an auto repair shop to handle repairs and maintenance Offer them a free preliminary inspection
  6. 6. What to do Help them to know that you’re not going to recommend unnecessary procedures Show them willingness to invest time in their automobile without payment This all helps increase their trust in you
  7. 7. Go the Extra Mile You can’t be shy when talking with price shoppers on the phone Do more then respond to their price question Take initiative Be honest about the repair they need
  8. 8. Examples Tell them about a time when a customer thought they had a problem with their car and it was going to be expensive After you reviewed car, it turned out to be a minor fix and they saved a lot of money You didn’t take advantage of the customer instead you helped build a relationship with them that will help you in the long term
  9. 9. Staff Training Train staff to see price shoppers for what they are  Potential repeat customers in need of a good repair shop Train staff to anticipate and respond to client needs  Use scripts that contain questions and important response messages Have the caller make an appointment for a free inspection with no obligation More likely that if they trust you on an inspection, that they will trust you when they need a repair
  10. 10. How to Maximize Auto Repair Profits Learn the Secrets to Maximize profit for your auto repair shop Industry veterans with practical knowledge Automotive Profit Pro Visit: http://www.automotiveprofitpro.com

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